Natalie Robinson

Natalie Robinson Email and Phone Number

Marketing professional with 13+ years experience | B&T Women in Media Finalist 2023 | ex Ogilvy UK & M&C Saatchi @ Thinkerbell
Natalie Robinson's Location
Sydney, New South Wales, Australia, Australia
About Natalie Robinson

I have a passion for commercial creativity that connects with culture. I am in my element leading teams, growing business and shaping brands. With over a decades experience in the marketing industry, I am a specialist in business transformation & marketing strategy, thought leadership, end-to-end campaign solutions, C-suite level stakeholder management and team/agency leadership. I strive for simplicity in everything I do and I’m not afraid to question the status quo. I value the power of good relationships and believe it's key to great work. I am insight driven, results orientated and also possess a strong ATL & digital background.I have worked in Australia & Europe on blue chip clients in the automotive, retail, telco, beauty, FMCG, finance, education, health & wellness and consumer electronics industries.

Natalie Robinson's Current Company Details
Thinkerbell

Thinkerbell

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Marketing professional with 13+ years experience | B&T Women in Media Finalist 2023 | ex Ogilvy UK & M&C Saatchi
Natalie Robinson Work Experience Details
  • Thinkerbell
    Head Thinker
    Thinkerbell Sep 2024 - Present
    Au
    Business lead across; Suntory, Royal Carribean & Lifeline
  • Clemenger
    Group Account Director
    Clemenger Feb 2024 - Aug 2024
    Australia, Au
    Leading the HCF and MasterFoods businesses
  • Grey
    Business Lead (Group Account Director)
    Grey May 2021 - Feb 2024
    New York, Ny, Us
    Business lead for ubank (NAB), Danone, Place Management NSW (The Rocks, Barangaroo & Darling Harbour), Chery Motors and Western Sydney Uni. Part of the whiteGREY leadership team who are responsible for people, operations, commercial performance and new business strategy.
  • Freelance/Contract
    Senior Account Director
    Freelance/Contract Mar 2021 - Mar 2021
    CHEPClients: Samsung
  • Freelance/Contract
    Senior Account Director
    Freelance/Contract Aug 2020 - Feb 2021
    dentsu mcgarrybowenClients: MLC, AMEX, BOQ & CSU
  • Ogilvy Uk
    Global Senior Account Director
    Ogilvy Uk Jul 2019 - Jul 2020
    Gb
    - Coca-Cola/Glaceau Smart Water (UK)- Royal Philips - Central brand team based in London and responsible for the strategic and creative development of all global brand communications (TTL). As well Philips Consumer Lifestyle portfolio; across Beauty & Domestic Appliances categories.
  • Ogilvy Uk
    Global Account Director
    Ogilvy Uk Jul 2017 - Jul 2019
    Gb
    - Royal Philips - Central brand team based in London and responsible for the strategic and creative development of all global brand communications (TTL). Responsible for 23 markets.- Boots UK & Rep. of Ireland (Walgreens Boots Alliance) - Brand, Retail & Social outputs/including integration project lead for all WPP agencies (PR, publishing, CRM).
  • Unilever
    Freelance Account Director
    Unilever Jun 2017 - Jun 2017
    Blackfriars, London, Gb
    Clients: Unilever Global - Magnum, Lipton Tea, Carte D'or & LoveTea
  • M&C Saatchi Australia
    Account Director
    M&C Saatchi Australia Nov 2016 - May 2017
    Sydney, Nsw, Au
    Leading Woolworths eCommerce & Food Co. (NPD/food innovation) divisions. Being wholly responsible for managing annual scope/retainer, annual comms plan and senior client contact. Team lead with 3 direct reports.
  • M&C Saatchi Australia
    Senior Account Manager
    M&C Saatchi Australia Dec 2014 - Nov 2016
    Sydney, Nsw, Au
    Clients: Singtel Optus - Working in the ATL team across Brand, Sponsorship & Mobile. (2014 - 2015)Woolworths - Working TTL on the Brand, Sponsorship and Community team. Leading Store renewal division (2016)Roles and responsibilities:- Build and nurture positive working relationships within the team and the client.- Effective management of stakeholders (cross functional)- Brand guardian and go to person internally/externally on day-to-day account queries and escalations.- Responsible for team resourcing. Ensure tasks are completed within project scope, timings and budget.- Strategic knowledge of TV, radio, print production, sponsorships & other emerging media.- Develop integrated advertising strategy and communications: broadcast, content, digital, direct and print.- Development of fully integrated brand platforms and campaigns leveraging all of the above disciplines.- Drive testing and measurement of campaign communications, including optimisations.- Identify and communicate in a timely manner any risk management issues.- Proactively identify business growth and creative opportunities.- Experience in new business pitching, on-boarding new client wins and developing a new agency-working models.
  • M&C Saatchi Australia
    Account Manager
    M&C Saatchi Australia Jul 2013 - Dec 2014
    Sydney, Nsw, Au
    Singtel Optus I have worked across all Optus marketing segments inclusive of ATL (Active Consideration, Brand & Sponsorship),Customer Communications, Digital & Social as well as a brief stint on Retail.Roles and responsibilities:- Owning the creative and production stages of campaigns across the Optus business. - Working closely with partnership agencies to form strategic solutions- Mentoring junior team members- Managing various agency departments
  • Cre8Ive
    Digital Account Manager
    Cre8Ive Jul 2012 - Jul 2013
    Canberra City, Act, Au
    Government, NFP and Education sectors.
  • Cre8Ive
    Account Executive
    Cre8Ive Feb 2012 - Jul 2012
    Canberra City, Act, Au
  • Universal Mccann
    Media Account Executive
    Universal Mccann Dec 2011 - Feb 2012
    New York, Ny, Us
    Government team - Defence Force Recruitment account; Australian Airforce, Army, Navy & ADFA.

Natalie Robinson Education Details

  • University Of Canberra
    University Of Canberra
    Advertising & Marketing With A Major In Events Management
  • Australian Business Academy: Rto Code 88201
    Australian Business Academy: Rto Code 88201
    Advanced Diploma In Management (Business)

Frequently Asked Questions about Natalie Robinson

What company does Natalie Robinson work for?

Natalie Robinson works for Thinkerbell

What is Natalie Robinson's role at the current company?

Natalie Robinson's current role is Marketing professional with 13+ years experience | B&T Women in Media Finalist 2023 | ex Ogilvy UK & M&C Saatchi.

What schools did Natalie Robinson attend?

Natalie Robinson attended University Of Canberra, Australian Business Academy: Rto Code 88201.

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