I lead the mobile apps marketing department where my team’s role is to manage mobile marketing programs for our clients across B2B and B2C environments. As the department leader, I am in charge of building and innovating our product offering, training & mentorship, sales & marketing for our services, and high-level strategic support for our teams and clients including growth roadmaps, assessing and planning for the impact of iOS 14 privacy changes, and investigating emerging channels. Products and services we provide include: - Acquisition, engagement, and retention marketing: We manage over 500 million annually across Adwords, Facebook, Apple Search, Snapchat, TikTok, and other channels. - App Store Optimization: keyword optimization, creative optimization, AB testing landing page design and other assets to improve discoverability and conversion rates on the iOS App Store and Google Play.- Mobile App Due Diligence for PE Firms: Conduct market and competitor research and marketing program audits/opportunity analyses on mobile app businesses for PE firms in the process of collecting information about potential acquisitions. - Mobile SDK Audits: Audit attribution and other marketing SDKs for proper set-up and make recommendations on marketing SDKs (analytics, attribution, CRM) based on client's marketing program needs- Advertising fraud prevention and mitigation product: A custom-built fraud analysis program built on top of raw data that flags potential fraudulent ad traffic and sets up contracts with ad partners for reimbursements.

- I was hired to help build the mobile app marketing discipline and the team at 3Q.- My first 1-2 years consisted of integrating with all mobile app clients and teams at 3Q and working in the accounts daily to improve mobile campaign performance, build mobile marketing standards and best practices at 3Q, improve the mobile knowledge base and knowledge sharing. - I identified the need for and built the company's App Store Optimization product, brought on appropriate vendors and platforms to help service the product, and built sales and marketing material for the sales team to communicate this product offering to new prospective clients.

- Managed all digital marketing channels for new product launches (and major product updates) for a portfolio of over 100 kids and family apps from Disney Publishing. - Managed synergy and partnership marketing for all new product launches and significant product updates.- Collaborated with the product team, consumer insights team, parent/kid test groups, and intellectual property leaders across the company to prepare for each product launch.- Oversaw lifecycle and retention marketing across email marketing and in-app messaging.

- Built the product marketing and digital marketing department as the fifth employee at a mobile app start-up. - Utilized product analytics, customer support emails, surveys, copy testing, market research, and partnerships with the App Store and Google Play to continuously improve product retention, upsell, and acquisition funnel often up to 100%+. - Onboarded new CRM, analytics, and attribution tools and built out new processes for testing, tracking, and managing CRM and other marketing initiatives utilizing both qualitative and quantitative inputs.- Managed push notifications and in-app messaging and promotions-Managed go-to-market planning and product launches for over 100 new apps during 3.5 year tenure. -Managed co-marketing programs with our licensors including Random House, Chronicle Books, Houghton Mifflin Harcourt, Dr. Seuss Enterprises, Hay House Publishers, and others. - Managed paid media campaigns across Facebook and other third-party websites and ad networks- Worked with authors, review sites, and press on product launches and promotions- Managed email newsletter, website copy, product copy- Managed customer support emails and technical troubleshooting- Submitted apps and app updates to all app stores and managed review and approval process (iOS App Store, Google Play, Barnes and Noble App Store, Amazon Appstore)