Natalie Bender Email and Phone Number

Serves as the day-to-day trusted partner and point of contact with mid-level clients, creative and internal teams.Regularly manages the client's business activities, helping to create stronger communications, operational discipline, speed to market and profitability.Manage client objectives, expectations, and timelines, while communicating changes and direction to internal team members.Tactfully manages feedback from various internal and external team members and perspectives.Contributes to agency and client’s organic growth by bringing new ideas and identifying opportunities that are incremental to the statement of work.Supports on financials, understanding staffing and scoping requirements to manage the client's budget.

Communicate daily with client contacts, stakeholders, and regional territory managers on ongoing strategies to grow businessPerform monthly campaign analysis of all digital campaigns and provide client facing reportsPerform quarterly analysis of market share data and lead teams to implement thoughtful messaging and media tactics to deliver on dealer directives and sales goals within budgetManaged projects from start to finish to deliver individualized marketing plans for over 40 John Deere dealerships across North America with total budgets of over $4 million Worked alongside senior marketing strategists, account executives, digital strategists and media planners to develop and implement strong advertising strategies based on data, unique markets and client sales goalsCommunicated dealer directives and strategies to creative leads, copywriters, and graphic designers through effective brief writing to deliver artwork within aggressive deadlines

• Serve as day-to-day marketing consultant for over 20 distributors of various sizes and marketing aptitude. • Responsibilities vary from project management to advisory. • Collaborate closely with multiple departments, including creative, media and production to provide full-service support to distributors.• Act as liaison and consultant between client and agency team for online ad builder and asset management tool• Deliver individualized marketing plans for over 30 John Deere dealerships across North America with total budgets ranging from $200k - $1.1 million. • Collaborate with senior marketing strategists and media planners to develop and implement advertising strategies based on unique markets and client sales goals.• Communicate dealer directives and strategies to creative leads and copy writers through effective brief writing to deliver artwork within deadline.• Manage projects from inception to completion. Execute over $4M in digital and traditional media tactics.• Deliver monthly reporting and insights on various digital campaigns.

• Served as main point of contact for BestLight LED web design project.• Develop marketing strategy and budget; determining allocation of funds for various media channels optimizing the opportunities for a unique experience.• Researched and reported on competitors’ marketing strategies and best practices.• Generate engagement opportunities and visibility for BestLight LED by organizing trade show participation including displays and giveaways. •Partnered with overseas manufacturers, arranging for the purchase of supplies and marketing materials on behalf of BestLight LED, Corp.• Via marketing outreach efforts, support sales staff while providing sales literature, market trends, forecasts, and new product information. • Develop and monitor monthly newsletters and email campaigns to current and potential customers through integrated messaging. •Create a social media presence on various platforms to interact with current customers and prospects. • Responsible for the acquisition and retention of customers in the B2B industry.

• Responsible for growing in store and catering sales at the Marietta Qdoba.• Created sales literature for in-store locations.• Worked alongside the Qdoba catering department to create an online ordering system to encourage catering sales.•Responsible for following up with past catering customers on company performance.

• Responsible for the acquisition of new customers and building brand recognition of NOE Office Equipment.• Performed market research to identify a competitive advantage for NOE Office Equipment.• Actively used various social media platforms to reach our target market.•Helped in-store with customer needs and obtained feedback on company performance.

• Planned and managed inaugural Marietta YMCA softball clinic through a partnership with the Marietta College Varsity softball team.• Planned and managed the yearly Marietta Mud Run.• Actively promoted several YMCA events to residents of the Marietta community through both social media and direct mail.