Natalie Binda Email & Phone Number

Gatineau, Qc, Ca

• Develop creative experiential marketing strategies for employees and member segments. Collaborate on the ideation and design of the user experience for all customer-facing digital applications, from concept to final product.• Design and create CFMWS Intranet and Extranets platforms based on optimized employee experience• Collaborate with key stakeholders to deliver a unified, cohesive user experience across a suite of digital applications and self-serve tools that support and reinforce CFMWS’s vision, brand, and business growth • Provide guidance on user experience, digital/ content strategy, online advertising, social media marketing/ engagement, SEM campaigns, e-marketing strategies and digital communications• Conduct analysis of all digital communications and marketing activities and campaigns (websites, SEO, SEM, social media, emails campaigns, membership, etc.), and assess performance against business goals (ROI and KPIs)• Develop and conduct ongoing analysis of social data and metrics; issuing weekly, monthly and yearly reports and executing appropriate strategies and recommendations for improvement, creating benchmarks and forecasts by campaign.• Track usage trends of the organization's websites, social media and other digital tools; and make recommendations to improve effectiveness and customer experience. • Analyze web data, market research, customer segmentation, engagement research, and customer usability feedback to recommend changes to optimize user experience and strengthen member loyalty as well as provide actionable insights to optimize program effectiveness and ensure continuous improvement. . • Actively collaborate to the customization of the CRM software from an employee and member experience.

Ottawa, Canada Area

• Plan, recommend, develop, coordinate, implement and evaluate marketing strategies, plans, campaigns, policies, reports and protocols for various programs of the organization.• Provide advice and guidance to the management team on marketing strategies and tactics to achieve corporate strategic goals.• Develop and conduct ongoing analysis of social data and metrics; issuing weekly, monthly and yearly reports and executing appropriate strategies and recommendations for improvement, creating benchmarks and forecasts by campaign.• Track usage trends of the organization's websites, social media and other digital tools; and make recommendations to improve effectiveness and customer experience. • Develop advanced data and statistical analysis with meaningful business context. • Analyze reporting to examine campaign activity for problems or opportunities, developing hypothesis and providing recommendations and actionable insights to optimize program effectiveness and ensure continuous improvement.• Develop advertisements and informative publications, web content, social media campaigns, presentations, and reports in support of marketing functions.• Review and recommend changes to marketing materials, websites and products for publication to ensure consistency with the corporate’s strategic plan.• Prepare, track and evaluate marketing campaigns and efforts• Conduct research for stakeholder engagement, market segmentation and stakeholder relationship management and analyze data to identify business insights.• Coordinate and track the summer events schedule to ensure the events team is prepared and knowledgeable about the event, event logistics and objectives.• Ensure timely completion of event After Action Reports, sales reports and travel claims for each event.• Participate in local and national events to promote the corporation’s programs and/or initiatives.• Manage personnel during events.

Ottawa

 Promoting the programs and services of the Canadian Forces Morale and Welfare Services Pre-event planning and preparation Travelling and attending events across Canada Logistics management on site (set-up and take down of all types of events) Fundraising for Support Our Troops Promotional sales of merchandise Inventory tracking of merchandise Financial accountability and reporting Post-event reports Customer Service on Event Day

Gatineau/Ottawa

Gatineau

• Developing the strategic communications plan and participating in the implementation• Participating in the planning and management of media relations• Preparing and sending press releases to the media and partners• Organizing press conferences and acting as Master of ceremony• Negotiating contracts with media partners• Developing, drafting and producing various communication tools and promotional materials• Developing, coordinating and updating the website and online tools• Elaborating and implementing a social media strategic plan• Designing and administrating of a satisfaction survey and assessing/analyzing results• Updating statistical data documents• Developing and drafting a post-event report• Giving interviews on TV

Bachelor'S Degree, Marketing, Communications, Copywriting & Multimedia

Degree, Translation

Bachelor'S Degree, Law

Diplôme D'Études Collégiales En Sciences Humaines, Profil - Individu Et Société