Natalie Chivell Email & Phone Number

Adelaide, Sa, Au

Nuriootpa, South Australia, Australia

Professionally manage marketing performance, from budget preparation to the successful implementation of the marketing strategy, increasing foot traffic, sales revenue and brand awareness of Barossa Central and Barossa Co-op.People Leadership - coaching, developing and mentoring the Marketing team.Strategy - creation and delivery of the Barossa Co-op retail brands and Barossa Central Shopping Centre strategies and working as part of the Executive team to deliver sales, profit, market share and membership targets.Brand - Direct the Barossa Co-operative's corporate and retail brand strategies to ensure they are developed, implemented and managed to build brand awareness and make sure brand values are communicated consistently across all media channels.Execution - ensure all aspects of the marketing strategy are implemented with a customer centric mindset, executing to best practice standards and making sure all aspects of campaigns have an integrated approach with delivery.Research - Design and implement both formal and informal research that provides data to inform the development of marketing plans and improved business outcomes, including customer / member sentiment.Budget and Reporting - monthly board reporting along with development and measurement of marketing budgets to improve efficiency and effectiveness.

Barossa, South Australia, Australia

Responsible for preparation, implementation and management of:Long and short term global marketing and communication strategies to increase brand awareness and sales.Developing and implementing all integrated marketing campaigns across all channels.Marketing budgets across all channels and markets. Trade marketing initiatives to facilitate sales growth.Packaging and collateral material for the brand.Monitoring promotional success with sales growth.New product development and innovation initiatives.Key account development and implementing price and channel strategies.Managing brand communication and corporate identity.Working closely with all global distributors and sales teams to communicate brand message and effectively implement marketing strategies and campaigns.Assess, manage and negotiate sponsorship and partnership opportunities.Manage the cellar door teams.

Clare Valley / Barossa Valley

Responsible for preparation, implementation and management of:Global brand strategies, including long and short term, sales, communication and sponsorship plans to increase brand awareness and sales.Developing and implementing all integrated marketing campaigns across all channels.Sales and marketing budgets across all markets. Trade marketing initiatives to facilitate sales growth.All packaging and collateral material for the brand.Monitoring promotional success with sales growth.New product development and innovation initiatives.Key account development and implementing price and channel strategies.Managing brand communication and corporate identity.Working closely with all global distributors and sales teams to communicate brand message and effectively implement marketing strategies and campaigns.Assess, manage and negotiate sponsorship and partnership opportunities.Leading and managing the hospitality team including managers and staff.Conducting HR duties including recruitment, development of position descriptions, company and WHS policies

Barossa Valley, South Australia

Responsible for:Developing and managing long and short term global marketing strategies.Developing and implementing all integrated marketing campaigns.Managing new product development and innovation initiatives.Key account development and Implementing price and channel strategies for all brands.Managing the marketing team and all activities within the marketing department.Analyzing the market landscape, conducting market research and competitor analysis to ascertain brand opportunities.Managing brand communication and corporate identity.Developing and managing global marketing budget.Working closely with global distributors and sales teams to communicate brand message and effectively implement marketing strategies and campaigns.Developing and managing all internal and external communication plans.Assess, manage and negotiate all sponsorship and partnership opportunities.

Specialising in food and wine marketing solutions. Assisting small and medium sized wine and food businesses with sales, marketing, communication and distribution.

Responsible for preparation, implementation and management of:Global brand strategies, including long and short term, sales, marketing, communication and sponsorship plans to increase brand awareness and sales.Sales and marketing budgets across all markets, including full year sales forecasts by customer and product and monitoring promotional success with sales growth. Trade and consumer marketing initiatives to facilitate sales growth.All packaging, new product development and collateral material for the brand.Cross promotional opportunities around the world.Develop and manage distributor relationships both in the on-trade and off-trade.All press releases and relevant public relations material for the brand.Allocated product and monitored sales and promotional activities in all export and local markets.Established and built relationships with key industry stakeholders including; distributors, media, trade, suppliers and consumers.Negotiated and delivered successful sales tenders for grocery chains, mail order clubs, airlines, cruise ships and selected websites.Worked with agencies, photographers and other stakeholders to develop promotional campaigns.Managed administration and sales staff.

Communicated information about Yering Station, Mount Langi Ghiran and Parker Coonawarra Estate (RWG brands), to key coporate accounts and retail trade.Analysed brand market environments and provided insights to the sales force on prospective business penetration for RWG brands.Provided recommendations on appropriate resources and optimum marketing mix for the brands in the European market.Managed the execution of the European marketing plans, including: Creating innovative and effective, advertising, merchandising, packaging, research and product development.Effectively communicated with all RWG personnel in Australia, the Australian Wine Export Council and the European agents to enhance the business development opportunities for the RWG brands throughout Europe.

Managed the Australian Wine Export Partnership Program:Recommended effective marketing, sales and promotional opportunities to partnering companies and wine producers.Established and coordinated information and knowledge exchange between partnering companies and wine producers, including the provision of relevant statistical data and forecast analysis.Developed and delivered special events to promote partnering companies interests.Developed and executed sales plans and strategies to recruit new companies to the Australian Wine Export Partnership program.

Diploma In International Trade Operations

Bachelor Of Management, Human Resource Management And Marketing

Was awarded an undergraduate holiday program at Mitsubishi Motors in 1993. Continued the project whilst completing my final year.

Advanced Certificate In Wine And Spirits, Wine Education