Established digital boutique Cardinalno.comManaging and growing Cardinal N° private label as well as the e-commercebusiness by selling bags and accessories on the website worldwide.Strategic definition of brand, design and production.Execution of digital merchandising strategies.Thoughtful analytics and implementation of business opportunities.Planning yearly/monthly sales and forecast. Reporting to track progress againstgoals. Sell-through analysis and daily control of web performance.Maximum adjustment of process, structure and time to implement a successfulbusiness project.Raw materials research. Product tests and analysis.Managing development cycle and production chain. Factories and suppliershunting, business negotiations.Developing fluid digital marketing strategy to drive business growth and clientsacquisition. Deliver marketing campaigns to interested markets.Planning and control of social media channels (IG, FB, Pinterest), E-commerce tools statistics & analysis (Google Analytics, FB Business tools), CRM. Analysisand optimisation.Managing brand content, photo shootings, video making, advertising campaigns fore-commerce and social media.WEB platform design control. Website content: complete product description, infopages, blog.

Supplied clients boutiques (Russia, Cyprus) with new fashion collections of Women’s RTW, Shoes and Accessories.Strategic definition of the product choice for different brands and lines.Management of the whole buying process during buying campaigns.Hunted for emergent brands and fashion products.Order placements, sizing process and quantity distribution.Assistance on budget planning and sales analysis. Identified key trends and advisedrespectively.Complete follow up of retail chain for boutiques.Logistics management – orders check up and shipping.Supported boutiques owners in developing the store assortment planning, prices.

Responsible for buying and distribution of Dolce&Gabbana men’s RTW, Bags, Shoesand Accessories collections in 3 boutiques in Moscow. Business growth and achievement of the product sales of the agreed quantities and values and required seasonal sell-through. Liaised with Store Directors and staff in ensuring that stores are on planned monthly sales budgets.Selected / placed seasonal orders based on End of season sales analysis (EOS) and needs of the market. Placed and confirmed reorders and special orders as needed.Reviewed AD campaigns and ensured that selected images were represented in buy and prepared proposals on additions.EOS sales analysis and calculation estimated buy. Prepared buying budgets (Buy-sheets).Managed, updated, and reviewed open-to-buy (OTB). Tracked the brand performanceand recommended any reorders or cancellations for next season.Processed price changes and adjusted mark-ups on special and precious goods.Collaboration with Store management, Merchandising team, Reclamation dept andLogistic dept. Communicated with Store Directors and staff on daily basis to discussspecial merchandising needs and issues.Ensured that merchandise in stores was displayed in keeping with directives from Milanand Brand Image. Communicated to Merchandising team any necessary changes.Highlighted to stores best sellers and slow sellers, worked with visual team to spotlight those items, made staff and Store Directors aware of these products. Recommendedincentives to move slow sellers during season.Prepared transfer proposals based on current performance and sales plans of each store.Co-ordinated transfers among stores within the Brand.Conducted seasonal and monthly trainings, product knowledge for staff (based on theschedule prepared before the beginning of new season) .

360 degrees assistance to Merchandising and Fashion Director.Conducted all correspondence with Dolce&Gabbana brand divisions (customer service,visual and press office, financial department, architects) on various issues.Collaboration with boutique management, buyers, merchandising team, financial dept,reclamation dept. and logistics dept.Assistance during buying campaigns (women’s and men’s); put into system all placedorders.Attended trainings for the stuff, visual trainings in Milan boutiques and collectionpresentations for boutiques.Collaboration with PR and advertising dept. regarding product promotions andadvertising, photo-shootings. Assistance in organizing Brand events (trunk-shows, new openings, product presentations and etc.)

Responsible for payments, checking order confirmations and deliveries for Women’sbrands (5 SIS – Armani Collezioni, Loro Piana, Alexander McQueen, Emillio Pucci,Marni) and multibrand zone of classic brands and eveningwear.Conducted correspondence with suppliers and brands on various issues.Controlled after supplying corners with packaging, uniforms, advertising props.Prepared reports on sell-out.