Develop and lead the Australian and US content strategy, driving innovation, creative experimentation and exceptional quality. Execute a strategic editorial calendar and manage end-to-end delivery of all creative content from ideation to asset delivery, including creating storyboards, writing scripts and briefs, and directing photo, video and audio shoots. I manage an in-house content team as well as external agency and freelance relationships to support content initiatives. Monitor and report on trends within multiple industries and provide thought leadership on brand vision and strategy. Develop and maintain brand messaging, look and feel in line with the overall company mission, vision and values. Provide reports and analysis around key metrics for content performance and utilise data to drive channel-specific content creation and the curation of content to support key cultural, seasonal and strategic moments.In addition, I manage the company's approach to SEO, drive sustainability initiatives, chair the in-house sustainability committee, and source and manage influential partnerships with key stakeholders in the industry.

Responsible for driving the content strategy for the brand, which included managing end-to-end delivery of all visuals and editorial. Leading a team of content creators, I worked to develop compelling marketing campaigns, brand messaging and experience, product advertising, strategic stories and SEO-motivated content for both Hoselink Australia and USA.

Freelancing for Conair, I wrote blogs for clients including Vidal Sassoon, Vidal Sassoon for Men and Scunci to improve SEO and provide an exceptional customer experience.

Edited independently published book Get Set Mum: The Complete Guide to Buying for Baby by author Angela Payne.

Copywriting for child psychology clinic Quirky Kid. Work included rewriting pages as part of a website redesign and copywriting for SEO.

Responsible for driving the overall PR, content and communications strategies for the brand, which included managing end-to-end delivery of all editorial, streamlining internal communication processes, and liaising with key media. Leading a team of content creators, I worked to develop compelling marketing campaigns, brand messaging, product advertising, strategic stories and SEO-motivated content, overseeing its implementation. I worked for Hoselink and True Protein simultaneously.

Edited Abstract Publishing’s Great White Sharks of Australia by author Ryan Stokes.

My responsibilities included:- Managing an editorial team- Overseeing all stages of magazine production- Managing a monthly budget- Producing flatplans and features lists to dictate content for each issue- Researching and writing articles- Commissioning freelance writers and photographers- Assisting with the management of social media platforms- Sub-editing and proofreading the magazine for publication

My responsibilities included:- Researching and writing articles for print and online- Commissioning freelance writers and photographers- Managing social media platforms (Twitter, Facebook. Instagram, Pinterest)- Sub-editing and proofreading the magazine for publication- Planning and executing reader events- Sourcing and managing competitions and reader offers- Editing www.landlove.com- Assisting in proofreading the magazine for print

My responsibilities included:- Researching and writing articles for print and online- Assisting with the management of social media platforms (Twitter, Facebook, Instagram, Pinterest)- Sub-editing and proofreading articles- Uploading all web content- Answering reader and contributor enquiries- Assisting the editor with administration tasks

My responsibilities included:- Attending theatrical performances and writing concise follow-up reviews- Interviewing performers- Researching and writing about all genres of theatre and performance

My responsibilities included:- Researching and writing articles- Seeking out stories and conducting interviews- Supporting the editorial team

My responsibilities included:- Researching and writing online articles- Supporting the online editorial team

My responsibilities included:- Researching and writing articles- Seeking out stories and conducting interviews- Supporting the editorial team- Sub-editing a broad range of articles