Becoming the founder and creative director of Australian fashion brand MOS The Label wasn’t so much my choice as my destiny. In the 1980s, my parents created the brand, Dolly Dolly from nothing. As it grew nationally, I grew up in the industry I work in today. Holidays were spent swinging from warehouse racks or watching pattern makers at work. Weekends were spent driving around Sydney while my mother merchandised stores. When she went on buying trips to London, Paris, and New York, I was by her side. At the time, those trips were a drag, but it turned out to be a valuable gift. The exposure to global insiders, manufacturers and creatives taught me invaluable lessons that would one day help me navigate the world of business. Guided by an expert who taught high standards and a fierce work ethic, I had firsthand exposure to the world of fashion. I ended up with a fashion design degree from the Whitehouse Institute of Design. My first post-graduation job was to measure 3000 crepe suits against specs. Good thing I knew fashion is addictive but not glamorous. At age 22 I launched my first brand bebesydney and sold my first order, 300 lycra mini dresses to Dotti. While also doing brand development for Sportsgirl and Sheike, bebesydney ended up in David Jones before I created my second brand Grace & Hart. As my life changed to include two children, the aesthetic vision of my brand evolved too, into Ministry of Style then MOS The Label. As creative director for two decades, I lead a team of designers, manage the vision of the brand, and develop innovative strategies to drive growth. I manage the design, production, and sales; work with suppliers and guide collections from conception to launch. One of my key strengths is staying ahead of the curve with emerging trends and technologies. I’m constantly researching and experimenting with new materials and techniques with the mission to always work with people and the planet in mind. Honouring a heritage legacy, MOS was built of my own research to create unique, feminine designs that support women at every stage of life. My own style? I dress for the dance between being a mum and running a business – effortless, easy, and stylish pieces that I feel comfortable in.