Elite Words is a Sydney-based communications service specialising in copywriting and content strategy. We provide writing services of the highest quality to our diverse client base of businesses, organisations, and individuals all around Australia and internationally.Elite Words was built from the belief that words have the power to change the world – and our track record so far has proven this to be true. Since our establishment in 2017, Elite Words has empowered billion-dollar companies and government departments to make significant impacts within their communities.Our loyal clients trust Elite Words to craft the perfect message for various target audiences, catered to the unique needs and goals of the organisation.Our services include content strategy, copy editing, and copywriting for blog posts, newsletters, feature stories, websites, brochures and more.Our VisionA world inspired and connected by words.Our MissionEmpower businesses, organisations, and individuals to connect through elite words.Our Values• We believe words can change the world• We create great work anywhere• We celebrate success• We challenge the status quo• We believe in perfection• We are grateful• We are kind• We are honest• We trust and are trustworthy

As Web Manager at Western Sydney University, I was primarily responsible for coordinating the web activities of the corporate aspects of the University website. I was responsible for creating and supporting the development of content for divisional corporate clients, including University Executive, and monitoring and optimising the content development. Responsibilities included: - Develop and maintain the University Web Policy and Web Style Guide - Plan, coordinate and implement web projects administered by the University Executive and key corporate clients- Identify and document web content requirements- Develop an annual web management plan for clients in order to ensure the web is used in support of key University objectives- Manage the operational aspects of the University’s content management system/s.- Design, implement and evaluate innovative web-marketing communications targeting key audiences as defined by key clients- Ensure web standards (including content development, information architecture, design usability and accessibility) guide the development of web activities- Provide key clients with web content management system training and support.

As Communications Officer, I was responsible for managing the internal communication channels for University staff, students and alumni audiences. I supported the Internal Communications Manager to implement communication plans and support strategic communication plan development. I took the editorial lead on the monthly University staff online news publication – sourcing stories, writing copy, proofreading, organising photo shoots and conducting interviews.Responsibilities included:- Taking the editorial lead and project managing the development, coordination and delivery of the University’s staff online news publication- Moderating and coordinating internal communication channels - sending broadcast emails and moderating E-update submissions- Providing high level, professional support to the Internal Communications Manager and continually working to improve the University’s internal communication practices, channels and systems- Providing professional communication advice to Western Sydney University stakeholders including drafting, editing and proofreading content.