As Marketing and Communications Manager for Spectrum, Natalie is also member of the Leadership Team. Spectrum's purpose is to enable people of refugee and migrant backgrounds to feel at home in Australia. Natalie has been responsible for managing Spectrum's Marketing and Communications function including development and implementation of marketing and communications strategies that have ranged from business development in a consumer directed care environment, transition to and maximising growth from the NDIS, to profile raising to well position the organisation for major pitches for government funding and philanthropic grants. Responsibilities have included:• Hands on implementation of marketing plans across traditional and digital platforms;• Advertising, media management, crisis and issues-based response• Development of marketing collateral to enable grassroots programs at a community level• Website and social media management and continuous development, including ongoing content development• Internal and external stakeholder communications for maximum impacts and opportunity creation• Management of the annual events program, including leveraging the skills and networks of the broader team• Coverage of diverse and complex services and programs• Implementation of complete overhaul of Spectrum new brand strategy across all channels• Customer Experience transformation project• Communications navigation during a periods of major change and transformation• Securing new funding for new business development opportunities including a number of successful major tender bids• Continuous development of customer databases as required.• Reporting to Executive on WIP in alignment with strategy and vision• Budget management

Natalie was co-founder of ethical clothing company 3Fish. Through 3Fish Natalie contributed to changing the landscape of the Australian garment industry towards ethics and sustainability, winning multiple awards in the process."Passionate about facilitating change; helping people and organisations I understand that true change is possible, and accessible, and commercially viable right now. I enjoyed facilitating the growing awareness of ethical clothing, and creating pathways for organisations to make the change."Natalie was responsible for all aspects of Marketing Management and Business Administration and responsibilities included:* Strategic Planning, and annual plan development, implementation, monitoring & assessment* Brand Development and Management* Preparation of Tenders and Award Submissions, and liaison through the process to finalisation.* Event Management* All aspects of PR and Media Management including writing thought leadership articles.* Public Speaking. Keynote speaker, Panel participation* Sponsorship responses to requests and seeking of appropriate partnersHigh Level Client Relationships* Identification of prospects and Initial Introductions to greenfields prospects* Establishment and ongoing participation in collaborative client projects including: * Heading International delegations touring the 3Fish ethical supply chainManagement of Independent Certification and Auditing Reporting including:* quarterly reporting and annual auditing to Fairtrade, Australian Certified Organic* Submission to BWA Ethical Fashion Report* first Australian signatory to the Stop the Traffik ProtocolPublic Speaking. Keynote speaker, Panel participation (see document attached).Responsible for Finance and Business Administration* Cashflow Management * Receivables and Payables* Crisis ManagementManagement Reporting including Annual Reports, BAS, ATO, ASIC

Natalie was responsible for all aspects of Marketing Management for the Institutional business within Vanguard, Australia to achieve growth of market share, both through expansion of existing business and the acquisition of new clients. Other key goals were to clarify market positioning and develop strategies for increased efficiency in the sales and marketing teams.This role also required:* development, management and execution of Marketing Strategy and Annual Plans, and budgets* Campaign Management including implementation of all elements nationally including coordination of research papers, management of national speaking tours by International guests, preparation of newsletters and bulletins, maximisation of PR opportunities nationally.* preparation of legally binding documents including Prospectuses, Information Memorandums, and Monthly Reports, Fact Sheets and Performance Summaries.* Collaborative Content development* identification and driving of PR opportunities* Management of Events, Sponsorships and Client Entertainment* Preparation of Responses to Requests For Proposals (RFP)* dissemination of market intelligence to teams within the company* development of a national CRM system* management and supervision of a small team

Natalie was contracted to act as Marketing Manager for the Litigation and Mergers and Acquisition Teams within what was then Arthur Robinson and Hedderwicks, based in Melbourne. The primary goal of this role was to facilitate the movement toward a more marketing lead firm, in what was sometimes a skeptical and resistant culture. This required a strong collaborative approach, to inspire teams to grow their client base through the development of client targeting strategies and plans, and participation of individuals in marketing activities (such as PR, thought leadership and speaking opportunities) to increase their personal profiles within the industry, in a considered, cohesive and targeted manner.

Natalie was responsible for all aspects of Marketing Management for the national Enterprise Risk Services (ERS) Division.ERS was in a period of rapid growth in the lead up to Y2K, and this was a fast paced role amongst a vibrant and ambitious team. This growth was fuelled by the pitching for and winning of 180+ tenders nationally, of which Natalie was responsible for the coordination and preparation thereof. Many were major tenders requiring co-ordination of a national and international team.Natalie was responsible for all other Marketing activities including development of marketing communications including brochures, bulletins, website messaging, event management, population of CRM systems, and working with teams to prepare for pitch presentations.Thought leadership was a central business development strategy and so crafting tactics and content aimed at positioning key staff as thought leaders in their field of expertise was ongoing.

Natalie's role sat within the Client Services Team, which was at the time responsible for the implementation of one of the most challenging reforms of Local Government in Victoria, the implementation of the Competitive Tendering Legislation.Natalie was responsible for market research which drove the development of specifications for each of the major services that were then put to a competitive tender. This role expanded to include responsibility for the development of some of the first specifications ever developed for Human Services in Australia including Maternal and Child Health Services and Child Care Services. Natalie was also responsible for all aspects of tender management of those services including development of tender assessment criteria, evaluation panels and tenderer management. Natalie also established an ongoing cycle of market research which was incorporated into ongoing assessment of tenderer monitoring.Natalie was also involved in the implementation of other more marketing style activities including the development of the first local government shopfront, event management and local government expos.