As the Executive Editor at JohnnyJet.com, I am responsible for overseeing all of the editorial content on the site and across all channels, including newsletters and social media. In this role, I:-Develop and maintain editorial calendar.-Ensure that all content meets JohnnyJet.com editorial standards and guidelines.-Assign, write, review, design, correct, edit, proofread and rewrite content as necessary. -Oversee content creation across all channels, including website, newsletters and social media.-Work with clients to execute brand sponsorships, social media campaigns and other marketing initiatives.-Generate story ideas; write travel tips, news stories, trend pieces, gift guides and product reviews.

Over the course of my years at TC Media, I wore many hats. While my longest-standing role was as the Senior Digital Editor of Style at Home, Canada’s leading home decor and design magazine, I also contributed to other in-house publications, including Elle Canada and Canadian Living. At Style at Home, I:
-Developed and implemented an editorial plan that reflected our brand image, tone and style, and provided readers with trusted, informative and engaging content. -Assigned and edited all content on the site and ensured all content was properly search engine optimized.-Mentored and managed team of editors, producers, freelance writers and interns.-Researched and wrote content aligned with current industry trends. Content included gift guides, product reviews, trend pieces, how-tos, etc.-Prepared editorial calendars and managed editorial budget. -Consistently increased traffic year over year.-Worked with sales, marketing and promotions teams to create editorial packages to attract advertisers and increase revenue.-Managed strategic partnerships with advertising clients.-Used Google Analytics data to determine traffic patterns, user behaviour and top-performing content to inform future content decisions.-Led team’s social media initiatives.-Spearheaded award-winning editorial projects such as the development of three weekly brand newsletters and social media initiatives.