Natalie's professional experience ranges from media buying/planning, strategy of branding, digital marketing and content management across a diverse range of markets and industries, but concentrated in luxury goods and fine jewelry. She has a passion for diving into the nitty-gritty details of campaign data analytics while being able to explore her creative mind through managing and collaborating on digital assets. Natalie is eager to discover the latest trends in the digital realm while growing and learning from industry professionals.
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Brand CoordinatorJamie Turner Nov 2023 - PresentAustin, Tx - Texas, Us- Oversee and manage relationships with PR and Digital Marketing agencies, ensuring seamless collaboration and the successful execution of campaigns- Support the Creative Director and Graphic Designer with project management on creative tasks such as email briefs, paid assets, lookbook design, etc. - Assist in photo shoot production including vendor outreach and booking, on-set product management, and creative input- Handle administrative tasks such as submitting vendor payments, shipping jewelry samples to PR team and stylists, photo/video file management and picking up/dropping off products -
Assistant Media Buyer And PlannerMcgarrah Jessee Jul 2022 - Nov 2023Austin, Tx, Us- Develop and deploy strategic paid and organic media campaigns with full-funnel tactics utilizing social (Facebook/Instagram, Twitter, TikTok, and Pinterest Ads Managers), Google Search, Google Performance Max, Google Video, display, CTV, OLV, and DOOH channels- Monitor and optimize 75+ campaigns daily based on recommendations relevant to overall growth and brand KPIs- Analyze industry and consumer research trends including target audience segments, effective media mix, and category competitive analysis to inform tactics of media buying strategy- Collaborate with vendors and across Creative and Project Management departments to compile and issue buy specs, insertion orders, and digital assets for media channels -
Digital Marketing StrategistSocial Behavior: Social Media Agency Jan 2022 - Jul 2022Houston, Texas, Us- Craft custom digital strategies, campaigns, and digital content based on client specific needs, goals and brand identities that position the brand for high visibility and awareness within its market and to its consumers- Collaborate with Influencer, Design and Production teams to ensure design goals, budgets and schedules are met for each project- Prepare competitive analysis and market penetration strategies to optimize ongoing campaigns- Maintain quality client-facing relationships by meeting weekly with clients to review asset/project updates -
Production Visual StylistShop Lc Jan 2021 - Jan 2022- Design studio set and stage branded products for photo and video content while ensuring the quality meets company's visual communication standards- Manage and organize products ranging from jewelry to apparel departments between showroom and warehouse for content shooting purposes- Work with Producers, Directors, and other Visual Stylists on a team to effectively direct the set's visual design -
Production Visual Styling InternShop Lc Aug 2020 - Jan 2021- Assist production staff in setting up visual displays for shooting digital content- Write Standard Operating Procedures (SOPs) for Production and Visual Styling departments- Maintain organization of all content shot products signed out of warehouse and assure they are returned in correct locations and quantities -
Digital Marketing InternRambler Sparkling Water Nov 2021 - Dec 2021Austin, Tx, Us- Collaborate with a team to develop and deliver a strategic digital campaign for product advertising- Perform market research on target audience to inform campaign concept and design- Develop UX copy and create wireframing on website to effectively communicate design ideas, interactions, and product spotlights -
Stylist & Training AssociateKendra Scott Nov 2020 - Dec 2021Austin, Tx, Us- Develop strong customer relationships while acting as a personal stylist for customers and promoting the brand and its values- Assist the manager in training new hires on company policies and procedures and devising training projects and programs according to the needs of employees -
Social Media ManagerRuf (Reformed University Fellowship) Apr 2020 - Aug 2020Atlanta, Us- Solely manage social media accounts for the Reformed University Fellowship (RUF) organization branch at Savannah College of Art and Design (SCAD)- Curate custom content ranging from pictures, videos, stories to highlight events, participating members, and organizational beliefs- Develop editorial calendars to plan out future content to adhere to schedule -
Stock AssociateAldo Group Aug 2018 - Jan 2019Montreal, Quebec, Ca- Processing shipment- Stockroom organization- Setting up shoe displays -
Sales AssociateGap Aug 2016 - Aug 2017New York, Ny, Us- Setting up displays and styling mannequins- Providing outstanding customer service- Keeping fitting rooms and store cleaned
Natalie Shaw Education Details
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Savannah College Of Art And DesignFashion Marketing And Management -
The University Of Texas At AustinDigital Marketing -
Mt Lebanon Senior High School
Frequently Asked Questions about Natalie Shaw
What company does Natalie Shaw work for?
Natalie Shaw works for Jamie Turner
What is Natalie Shaw's role at the current company?
Natalie Shaw's current role is Brand Coordinator of Fine Jewelry.
What schools did Natalie Shaw attend?
Natalie Shaw attended Savannah College Of Art And Design, The University Of Texas At Austin, Mt Lebanon Senior High School.
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