Leading global developer product marketing strategy for Discord's platform ecosystem team. Managing a team of PMMs to run developer feature GTMs, developer partnerships and programs, content marketing, investment in long-term B2B opportunities, developer funding, and the execution of quant and qual research to enable target audience segmentation across a thriving developer community of half a million devs around the world creating 3P Discord apps to personalize Discord for millions of users every day.

-Lead developer marketing strategy, roadmap, and execution-Orchestrate cross-functional GTMs for high-impact, customer-centric launches and key moments-Drive rigorous research pipeline including quant, qual, and analysis of multiple customer segments-Launched the App Directory in Oct 2022, Discord's first 3P app distribution service-Close partnership with product, engineering, BD, design, legal, developer advocacy, brand, community, editorial-Define and create specs for new 3P apps and experiences-Document and manage risk mitigation, technical migration, and feature sunsetting-Lead the Women's ERG at Discord

-Partner with product on roadmaps, audience insights, and feature planning-Create positioning, value prop, objectives, strategies, KPIs-Orchestrate cross-functional team alignment across PR, web, social, analytics, email, events, evangelism, BD, education, training, and brand/design-Supply rich, targeted sales enablement materials for BD (pitch decks, fact sheets, messaging docs, FAQs, etc.)-Drive strategic presence at key industry events (SIGGRAPH, Sundance, GDC, Unite)-Own and deliver content (from tech demos to full, standalone projects) that prove value prop and feature benefits, including briefs and managing relationships with vendors-Regularly brief C-suite and advocate for product and resource needs-Be the source of truth internally for this vertical-Navigate complex organizational changes at a fast-growing company that is rapidly expanding across new industries, product, and partnerships-Public speaking and content creation for on-stage, livestreamed keynotes-Stand up new programs, activations, and initiatives-Maintain continual, solid understanding of industry trends

-Product marketing lead on emerging tech, XR (virtual, mixed, and augmented reality)-Manage small but mighty team of PMMs-Partner closely with R&D, BD, and product teams to innovate and prioritize features for XR creators-Position Unity for XR and Unity for Film in the market, including defining messaging frameworks and building out the value propositions for target audiences across new verticals and segments-Create and execute GTM campaigns, online customer journeys, and content marketing efforts-Work closely with cross-functional teams like strategic planning, evangelism, business development, community, partner relations, field engineers, PR, analytics, brand, etc to craft plans with large impact-Develop market intelligence by understanding industry trends, customer behavior, and the competitive landscape-Maintain hands-on understanding of Unity's engine, technology, features, toolsets, and services

Launched beta of Xfinity Games, a brand-new streaming games service. Primary focuses were developing engagement and retention strategies and tactics, building out capability roadmaps, curating consumer insights through rigorous testing and iteration, and ultimately lifting all KPIs of a new product. Other areas include campaign planning, content strategy, business development strategy, analytics, market trends, performance-based marketing, launch readiness, and brand management.Before that, was a Product Marketer for Origin, the digital live service and platform for EA's PC business. Responsibilities included marketing planning, cross-functional team leadership, requirements gathering and reviewing, and reporting on a diverse portfolio of features, global campaigns, and key product enhancements for some of the most leaned-in and active communities in the industry. Worked with producers, designers, brand managers, social media marketers, QA, merchandisers/sales, business development, finance, legal, web development, PR, and e-commerce teams.The EAX team works on highly dynamic and cutting-edge programs and technologies, including an industry-leading subscription service (EA Access http://www.ea.com/eaaccess/), an e-commerce client and game platform with millions of active users in its network (Origin https://www.origin.com/en-us/store/), the brand-new PC subscription service that launched in January 2016 (Origin Access https://www.origin.com/en-us/store/origin-access), and the Xfinity Games service, which streams dozens of games right to your TV via the X1 set-top box (http://www.xfinity.com/xfinitygames). Using various research methodologies to improve our products, define our key audiences, and prioritize content and capabilities, our goal is to deliver awesome, quality experiences for our users.

Go-to resource for translating complicated ideas into meaningful and inspiring resources, documents, and wikis that educate partners and teams on best-in-class marketing practices.- Fostered vital collaboration and enabled streamlined development of detailed knowledge resources on a team that includes some of EA's brightest marketers and subject-matter experts.-- Managed strategic prioritization of critical projects and business strategies to enhance the user experience and consumer journey.Stewarded several critical business/team initiatives end-to-end, working with dozens of stakeholders and maintaining a culture of continual iteration and learning.Responsibilities included documenting internal marketing knowledge, best practices, and consumer insights as well as working with cross-functional teams to capture ongoing campaign needs.- Experience in web development, consumer journey optimization, content strategy, and analytics.- Work in the headquarters of an industry leader.- Part of a passionate team of subject-matter experts.- Best practices around the business value of content marketing, global analytics capabilities, code deployment requirements, and website planning guidelines.- Using Atlassian Confluence, created and operationalized a hundred-page wiki for our team.- Built out and formalized our processes for video release and content claiming/embargo planning, industry beat preparation (e.g. E3, PAX, and Gamescom), Google Analytics standardization, and our internal campaign tracking taxonomy.- Maintained up-to-date understanding of critical social and online marketing trends and tools.

Wrote original content for 12 destination blogs, including New York City, Washington D.C., Orlando, Seattle, and Vancouver -- often at an average of 20+ articles a month. Successfully pitched destination content and photography for Peru. Incorporated SEO standards, worked with CMS, and built up a reservoir of content recognized both internally and externally for its high quality, accuracy, and readability.

Journalist, photographer, on-call reporter. Conducted detailed interviews and presented unique angles of Bay Area life through strong writing and a reliable work ethic -- often under last-minute deadlines. Most popular feature articles included an interview with California State Senator Jim Beall, a review of a Hitchcock-based stage play from Mountain View's TheatreWorks, and an interview with bestselling author Michelle Richmond.

Served as client liaison for Bolivian downhill mountain biking company. Job duties included sales, communications, office management, copywriting, and financial. Some photography, some security/first aid experience. Worked with clients and guides to establish smooth operation of tours. Mountain biked down "The World's Most Dangerous Road" (13,000 ft above sea level) on numerous occasions.

Curated and wrote thorough reports on manuscript submissions; researched opportunities for new projects; wrote pitch letters to celebrities proposing book concepts; corresponded with publishing houses, authors, and other agents; performed other administrative duties such as website updates, answering phones, and organization of submission records; also trained five new interns and wrote instructional guide for all future assistants

Handled celebrity/customer support and gained experience in event planning, security, press, and scheduling. Wrote instruction manual for volunteers, now used annually. (seasonal position)