Natalie Garvey

Natalie Garvey Email and Phone Number

Director, Client Relations and Planning - Inspire Brands @ Inspire Brands
atlanta, georgia, united states
Natalie Garvey's Location
Atlanta, Georgia, United States, United States
Natalie Garvey's Contact Details
About Natalie Garvey

I am a results-driven marketing executive with 20 years of experience in brand building design, developing marketing strategies and cross-functional project management focused on building brand awareness, driving consumer engagement & increasing organizational profitability. I offer an extensive background in all aspects of marketing and marketing management, easily moving from vision and strategy to hands-on implementation. Successful performance in food & beverage organizations. My key areas of marketing expertise include building brand equity, merchandising strategy and design, menu board architecture, packaging design, team member uniforms, food photography and system-wide production and fulfillment. I have strong leadership abilities with demonstrated success managing domestic & international agencies to help drive brand awareness, consumer engagement and organizational profitability. Another area of strength and passion is building strong relationships with franchisees as well as leading or collaborating with cross-functional teams.

Natalie Garvey's Current Company Details
Inspire Brands

Inspire Brands

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Director, Client Relations and Planning - Inspire Brands
atlanta, georgia, united states
Employees:
29784
Natalie Garvey Work Experience Details
  • Inspire Brands
    Director, Client Relations And Planning - Maverick Studios At Inspire Brands
    Inspire Brands Jul 2021 - Present
    Atlanta, Georgia, United States
  • Kfc Us
    Marketing Manager - Merchandising, Menu Boards, Uniforms & Packaging
    Kfc Us 2010 - 2020
    Louisville, Kentucky, United States
    Developed innovative and targeted collateral to support overall branding and marketing objectivesLaunched new menu board architecture that drove overall sales & restaurant profitability 5ptsBriefed senior executives and obtained franchisee approval for multiple marketing programsConducted in-market menu board testing inclusive of quantitative and qualitative consumer researchManaged multiple global creative agencies to design merchandising and menu board… Show more Developed innovative and targeted collateral to support overall branding and marketing objectivesLaunched new menu board architecture that drove overall sales & restaurant profitability 5ptsBriefed senior executives and obtained franchisee approval for multiple marketing programsConducted in-market menu board testing inclusive of quantitative and qualitative consumer researchManaged multiple global creative agencies to design merchandising and menu board materials to build brand awareness and drive salesOversaw production and fulfillment vendor to produce and execute marketing collateral to 4,200 restaurantsLed cross-functional menu board team formed to flawlessly execute national menu board roll-outs and conduct market testsOrchestrated successful uniform redesign initiative to build team member pride; roll-out experienced zero inventory depletion costsWorked closely with IT department to introduce new digital menu board programDevised and deployed KFC's first branded attire programRecruited, hired and supervised new photography studioManaged $12M marketing program designed to develop marketing collateral and provide system-wide savingsWorked remotely for 2 years Show less
  • Kfc Us
    Kfc Associate Marketing Manager
    Kfc Us 2004 - 2010
    Louisville, Kentucky, United States
    Supervised team of 3 employees to develop national and test marketing collateralWorked with brand marketing team to create, deploy and optimize effective marketing campaignsCapitalized on industry and marketplace trends to revamp national merchandising programDeveloped merchandising and packaging for the Kentucky Grilled Chicken launch which drove over $700 million in incremental salesDeveloped promotional packaging including partnerships with Susan G. Komen, the… Show more Supervised team of 3 employees to develop national and test marketing collateralWorked with brand marketing team to create, deploy and optimize effective marketing campaignsCapitalized on industry and marketplace trends to revamp national merchandising programDeveloped merchandising and packaging for the Kentucky Grilled Chicken launch which drove over $700 million in incremental salesDeveloped promotional packaging including partnerships with Susan G. Komen, the NFL and Guitar HeroSpearheaded the testing, design and deployment of KFC's first style guide websitePioneered new packaging program designed to unify and drive innovation with 20 packaging vendorsExecuted 3 national packaging roll-outs inclusive of redesigning 30 packaging SKU's and conducting press checks at twenty packaging facilitiesTransformed beverage merchandising materials leading to a 6% increase in drinks transactionsServed as a voting member on the Merchandising Subcommittee designed to build relationships with influential franchisees Show less
  • A&W Restaurants, Inc.
    A&W Sr. Advertising Manager
    A&W Restaurants, Inc. 2000 - 2004
    Lexington, Kentucky, United States
    Managed A&W's advertising, merchandising, menu board and print programsBuilt & maintained venue specific restaurant databaseRevamped production and fulfillment program by introducing a new third-party fulfillment agencyIntroduced and managed new creative agency to drive brand awareness and elevate brand designImplemented zone merchandising strategy to maximize sales and increase restaurant profitabilityElevated trust and credibility with Franchise… Show more Managed A&W's advertising, merchandising, menu board and print programsBuilt & maintained venue specific restaurant databaseRevamped production and fulfillment program by introducing a new third-party fulfillment agencyIntroduced and managed new creative agency to drive brand awareness and elevate brand designImplemented zone merchandising strategy to maximize sales and increase restaurant profitabilityElevated trust and credibility with Franchise Advisory Board; managed $1.3M franchise budget Show less
  • Fazoli'S System Management, Llc
    Fazoli'S Field Sales Manager
    Fazoli'S System Management, Llc 1999 - 2000
    Lexington, Kentucky, United States
    Managed business strategy and marketing plans for 12 Fazoli's franchisees to meet sales and profit goalsDeveloped strong relationships with franchisees to influence pricing, merchandising, and media recommendationsLed development and implementation of local marketing plans to achieve revenue and brand exposure goalsMonitored effectiveness of local marketing programs and tracked coupon redemptions to evaluate performance of local publicationsDeveloped, executed… Show more Managed business strategy and marketing plans for 12 Fazoli's franchisees to meet sales and profit goalsDeveloped strong relationships with franchisees to influence pricing, merchandising, and media recommendationsLed development and implementation of local marketing plans to achieve revenue and brand exposure goalsMonitored effectiveness of local marketing programs and tracked coupon redemptions to evaluate performance of local publicationsDeveloped, executed and attended all VIP & Grand Opening events Show less
  • Long John Silver'S, Llc
    Ljs Associate Manager
    Long John Silver'S, Llc 1997 - 1999
    Lexington, Ky

Natalie Garvey Skills

Restaurants Marketing Strategy Strategic Planning Franchising Restaurant Management Sales Advertising Retail Marketing Budgets Food Merchandising Strategic Insights Food Service Profit Inventory Management Customer Service Direct Marketing Field Marketing Marketing Communications Menu Development Food Industry Pos Hospitality Food And Beverage Multi Unit Customer Satisfaction Food Safety Catering Budgeting Consumer Behaviour Hospitality Industry

Natalie Garvey Education Details

Frequently Asked Questions about Natalie Garvey

What company does Natalie Garvey work for?

Natalie Garvey works for Inspire Brands

What is Natalie Garvey's role at the current company?

Natalie Garvey's current role is Director, Client Relations and Planning - Inspire Brands.

What is Natalie Garvey's email address?

Natalie Garvey's email address is na****@****yum.com

What is Natalie Garvey's direct phone number?

Natalie Garvey's direct phone number is +150240*****

What schools did Natalie Garvey attend?

Natalie Garvey attended University Of Louisville, Indiana University Of Pennsylvania, Duisburg Universitaet-Gesamtshochschule.

What skills is Natalie Garvey known for?

Natalie Garvey has skills like Restaurants, Marketing Strategy, Strategic Planning, Franchising, Restaurant Management, Sales, Advertising, Retail, Marketing, Budgets, Food, Merchandising.

Who are Natalie Garvey's colleagues?

Natalie Garvey's colleagues are Javier Centeno, Felecia Johnson, Raven T., Talyr Alderman, Abby Bradshaw, Scarlett Frank, Elizabeth Wise, Cpa.

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