Natalie Gormely Email & Phone Number

Grosse Pointe, Mi, Us

Ann Arbor, Michigan, United States

• Trusted by Michigan Football staff to act as a visiting school liaison during press conferences, exemplifying strong professionalism skills while developing relationships with coaches, media, players, and other football staff. • Help lead a team of 5+ interns to fulfill game day duties, including data collection, participation tracking, and the finalizing/distributing written materials, published on the athletic department’s official website (MGoBlue.com).• Contributing to, editing, and publishing a wide range of documents for web and archive, including bios, stat breakdowns, and interview transcripts, exemplifying strong writing skills and attention to detail

Ann Arbor, Michigan, United States

• Maintained professional demeanor while communicating with recruits and their families, coaches, fellow interns and other Michigan Football Staff, to ensure top-notch customer service and smooth game day operations.• Exemplified the ability to work well in fast-paced environments while handling multiple recruits' needs.• Effectively collaborate with 15 other interns on game days to help coordinate operational needs for recruiting events such as transportation, meals, finances, facility set-up and overall game day operations for 200+ guests.

Ann Arbor, Michigan, United States

• Lead a 39-person student planning team across functions including marketing, partnerships, event planning, and creative to produce the 13th annual premier sport business conference in October 2024.• Oversee $100K+ budget and collaborate with external stakeholders, alumni, and other industry professionals to secure industry-leading speakers and ensure content provides value to all attendees.

Ann Arbor, Michigan, United States

• Work directly on 10+ client accounts including Detroit Pistons, Celsius, Sweetgreen, Detroit Lions, State & Liberty, and AFC Ann Arbor, accounting for over $15,000 in revenue, generating a team revenue record of $100,000.• Manage holistic sales process, including day-to-day communication, contracting, client service logistics, and seamless day-of execution to ensure partnership needs are met and drive support for the conference.• Successfully pitch compelling proposals to executives at over 30 prospective companies that align with MSBC’s goals and values to showcase unique partnership activations and understand companies goals and objectives.• Spearhead paid social media sponsorships with 7 local businesses around Ann Arbor, amplifying brand visibility, generating new revenue streams, and enhancing community involvement and digital marketing presence.

New York, New York, United States

• Assisted the day-to-day operations on Toyota, Lowe’s, Diageo, and Caesars accounts by developing key investment opportunities, managing seven-figure budgets, and communicating directly with external clients and agencies.• Spearheaded creative review process for nationally televised TV commercials and season campaigns, that included cross-departmental communication with the NFL’s Brand, PR, Legal, and Consumer Products departments. • Contributed to the upsell of key tentpole sponsorship assets totaling up to $4M, including the NFLN Kickoff Preview Show, Fanatics Fest, Super Bowl Experience Presenting Sponsor, and broadcast commercials.• Supported the New Business & Strategy teams by prospecting in key international markets, developing partnership proposals and identifying trends in club social analytics.

Allen Park, Michigan, United States

• Assisted with the event setup, including equipment arrangement and Detroit Lions branding to host a record-breaking, sold out crowd of up to 3,000 Lions fans for 12 practices, exceeding ticket projections.• Collaborated with football operations staff to implement on-site pre-practice youth activations, and assist with premium hospitality tents and guest list logistics, providing valuable support and smooth communication.• Contributed to the execution of on-site activations for the 2023 Training Camp’s presenting sponsor, Rocket Mortgage, inclusive of on-site branding, field activations, and social media sponsorships

Detroit, Michigan, United States

• Collaborated with 8 other interns to coordinate logistics for events such as transportation for visiting teams and travel parties, food, on-site partner activation, gameday operations, field set-up while communicating effectively.• Edited and posted social media content to Instagram, Twitter, Facebook, and TikTok accounts sharing content leading up to and during bowl game to surpass following goal on all platforms and communicate updates.• Assisted with setting up at team hotels, off campus events, and gameday execution; affixed Quick Lane Bowl signage throughout Ford Field; assisted Events Department with other operational needs and office duties.

Bachelor Of Arts - Ba, Sport Management

Activities and Societies: Michigan Football, Michigan Sport Business Conference, Sport Business Association, Michigan Women Empowerment.

Education record

Activities and Societies: Academic Honor Role with Highest Honors, National Honors Society, Spanish Honors Society, Link Crew Mentor