Natalie Hanson Email & Phone Number

• Manage + scale paid social and paid search strategy for 5+ clients (Facebook/Instagram, Snapchat, TikTok, Twitter, YouTube, Google, Bing)
• Create reports + analyze data to make recommendations to clients to help them achieve their goals
• Work closely with clients on creative testing + new ideas

• Manage paid social for multiple brands + channels for direct response customer acquisition
• Analyze data, create reports, + draw insights to optimize campaign performance and strategy based on core KPIs
• Continuously test new strategies + initiatives to improve overall team performance
• Create visual assets and write compelling copy designed to acquire customers
• Strategize new brand launches
• Train and mentor new team members

Greater San Diego Area

• Create and manage paid social media campaigns
• Analyze and optimize media spend around performance & brand objectives

Greater San Diego Area

• Create, manage, and analyze paid social media campaigns
• Plan, execute, and analyze digital promotions for media titles
• Analyze and report on website traffic and marketing initiatives
• Established and manage affiliate marketing program
• Manage and analyze email marketing efforts
• Manage B2B email marketing initiatives

Greater San Diego Area

• Create, update, and manage content and social media strategies for clients
• Create, manage, optimize, and analyze PPC Campaigns through Google AdWords and Bing Ads
• Manage and allocate monthly ad budgets for clients
• Measure campaign success through Google Analytics, Facebook Insights, and Twitter Analytics
• Create and publish blog content for clients
• Website SEO and keyword research

• Generate, edit and publish homepage slideshow content
• Create banner collateral for retargeting efforts
• Produce and manage Facebook advertising and generate reporting
• Track online marketing efforts through Google Analytics
• Create editorial event content for digital partners
• Grow relationship between VAVi and SDSU sports clubs

Greater San Diego Area

• Help plan/implement 1st Annual Manchester City FC America’s Cup
• Promote events through flyers, email, and social media
• Manage website content
• Capture/record demographic information
• Communicate with hotel managers and team managers

• Check guest in and out of rooms
• Resolve guest issues
• Sell upgraded room types
• Pre-block rooms and balance inventory
• Answer any guest questions and provide hotel information

• Created promotional flyers for email and business postings
• Promoted the team to local youth club teams through practice visits and presentations
• Planned "Youth Day Special" games
• Sent out weekly press releases for newspapers
• Communicated with other representatives of the league
• Set up for games and sold tickets

• Take catering orders
• Set up for events
• Serve guests
• Clear and take down equipment

Bachelor Of Science (Bs), Hospitality And Tourism Management, Marketing Minor

Activities and Societies: SDSU Women's Club Soccer Team

Education record

Activities and Societies: Varsity Soccer Player all 4 years Link Crew Honor Society