• Formulate, direct and coordinate marketing activities and policies to promote products and services.• Identify, develop, or evaluate marketing strategy based on market characteristics, and cost and markup factors.• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products. • Select products and accessories to be displayed at trade shows.• Determine price schedules and discount rates. • Monitor customer preference to determine focus of sales efforts. • Creative direct and style photo shoots, hire and manage team of photographers, makeup artists and models to create look-books that showcase products and cultivate brand image.

• Direct and coordinate activities of departments concerned with the production, pricing, sale, and distribution of advertisement space. • Manage staff, preparing work schedules and assigning specific duties. • Determine staffing requirements, and interview, hire and train new employees. • Plan and direct activities such as sales promotions, coordinating with other department heads as required. • Determine services to be sold, and set prices based on forecast of customer demand. • Develop and implement product-marketing strategies, including advertising campaigns or sales promotions.