Natalie Ho Email & Phone Number

Hong Kong Sar

- Executed company’s rebranding campaign, including roadshow events and revamping social media, corporate website and communications to reshape brand identity and positioning to attract and engage wider audiences- Managed social media team for demand generation on Instagram, Facebook, LinkedIn campaign planning, design and copywriting, doubling social media visitor and follower counts within 4 months to 53k and 5k respectively- Update content for corporate website and ongoing website management to keep customers up-to-date on new programmes- Search Engine Optimization (SEO) on Google Analytics 4 to maintain company website’s top 1-5 ranking on SERPs- Implemented sales target dashboard on Excel, enabling accurate enrolment tracking by specific programme/category

Hong Kong Sar

- Familiarised with company’s programmatic trading platform during probationary period- Handling the registration process at client events, ensuring accurate and up-to-date attendee records and supporting on-site event set-up

Hong Kong Sar

- Held internal training sessions on Kantar commercial offers and dashboard set-up/conversion, ensuring colleagues are familiar with company solutions and tools- Design, create and maintain client marketing KPI dashboard on Qualtrics, providing clients with a centralised, visual representation of marketing performance and custom demographic segmentation- Proposal writing and cost estimation requests based on client briefs, leading to increased account revenue of 50% from airline and insurance clients

Hong Kong, Hong Kong Sar

- Industry research, data analysis and visualisation for Kantar BrandZ 2021 Top 100 Most Valuable Chinese Brands report and pitch deck presented by Kantar’s Greater China CEO at event with 300 C-level industry executives- Project operations and client communications lead for Hong Kong’s biggest airline, increasing operational efficiency and client satisfaction by 33%- Market research for Hong Kong’s biggest airline including data collection, processing and conversion on Qualtrics, optimised data upload process from 3 weeks to 1 week

Hong Kong

- Project management, client communication and data analysis for multi-market campaign evaluation studies, worked on top clients from insurance, banking, travel and tourism, hospitality, FMCG, fast food industries- Report development and summary of insights and recommendations to streamline client’s decision-making and strategy implementation

Hong Kong Sar

- Compiled and analysed raw quantitative data on customer shopping behaviour to gain insight on preferences and trends- Presented and recommended marketing findings and suggestions to management to facilitate informed decision-making

Bachelor’S Degree, Economics, Politics And International Studies

High School Diploma, International Baccalaureate

Activities and Societies: - Community Service Committee - Yearbook Design Team - Prefect