Natalie Horsfall Email & Phone Number

Herriard, England, United Kingdom

Herriard, England, United Kingdom

• As Brand and Design Executive, my main duties include:
• Managing Osprey's social media accounts, which included the following tasks: planning, content creation (graphic and video), post writing, implementation, and analysis. LinkedIn saw a 6% increase in organic engagement.
• Marketing campaign creation, planning, and management, which included prospect research, writing commercial whitepapers and articles, and creating paid ad graphics and email series.
• Managing and promoting international events, such as prospect and client webinars, expos, conferences, and presentations.
• Assisted with the implementation of a marketing strategy, which included creating paid targeted ads, social media ads, email campaigns, and encouraging wider event attendance.
• Website maintenance and content creation.

Herriard, England, United Kingdom

Herriard, England, United Kingdom

• Duties & Key Results:
• Liaise with suppliers and internal staff on the creation and development of campaigns, brand pages, and product details pages (see portfolio for examples).
• Developed a competitor analysis spreadsheet to identify differences in supplier promotions and update it weekly.
• Ongoing maintenance of the customer facing website (B2C), including editing copy, creating new pages, adding/changing FAQ’s, keyword data analysis and development, developing the use of google analytics for campaigns.
• Liaising with the graphic designers on the creation of website assets.
• Contributing to the implementation and development of the Euronics marketing strategy, including a new eco strategy.

Newbury, Berkshire, United Kingdom

• Key Results:
• Designed and developed the social media calendar in Excel, created the posts and applied analysis to the success of the social media posts.
• Involved in the creation and execution of the annual Groomers catalogue, including written content, advertisements and imagery.
• Created an internal product form to distribute to all staff to advance understanding of new products being launched on the website or at shows.
• Wrote product copy for website, amazon, catalogue and packaging to develop a more consistent brand image.
• Developed a copy form and approval system to rewrite all Groomers own shampoo and tool product copy for both website and amazon to help increase sales and provide more accurate and persuasive information.

• Recruited by the marketing team to perform ongoing roles including participating in open days, course talks and university tours specifically within the Business School
• Communicate effectively with visitors and potential students/parents to promote the university and the courses.
• Reliable and flexible to work all open days and when invited to other events.

Reading, United Kingdom

• Key results:
• Increased efficiency and effectiveness of webpages by adding, reinventing and changing layouts of pages and sections: https://www.phylliscourt.co.uk/
• Increased awareness of club interest group activities, events and the staff ‘above and beyond’ award by creating more branded and sophisticated promotional literature.
• Improved quality and efficiency of other aspects by taking on some of the smaller jobs the marketing assistant needed done, including adapting the current mass mailing methods.
• Paved the way for a permanent marketing and events assistant job at Phyllis Court to ensure less pressure on the department.

Bachelor Of Arts (B.A.), Marketing, First Class

Activities and Societies: Dance, Business societyKey skills gained: • A keen international commercial acumen through applying business and.

Level 4, Passed With Merit

Level 6, Professional Marketing, Passed With Merit