Natalie Horsfall Email & Phone Number

Herriard, England, United Kingdom

Herriard, England, United Kingdom

As Brand and Design Executive, my main duties include:• Managing Osprey's social media accounts, which included the following tasks: planning, content creation (graphic and video), post writing, implementation, and analysis. LinkedIn saw a 6% increase in organic engagement and a 10% increase in brand awareness over the course of a year.• Marketing campaign creation, planning, and management, which included prospect research, writing commercial whitepapers and articles, and creating paid ad graphics and email series. • Managing and promoting international events, such as prospect and client webinars, expos, conferences, and presentations.• Assisted with the implementation of a marketing strategy, which included creating paid targeted ads, social media ads, email campaigns, and encouraging wider event attendance.• Website maintenance and content creation.• Assisting with new product launches, including events, communications, planning, liaising with the press, collaborating with partners, writing product descriptions, and designing collateral for wider awareness.I also took the lead on a brand redesign project at Osprey to realign and redefine the brand both internally and externally. Collaboration with all internal teams and management to create a consistent brand with the goal of better illustrating the company vision and streamlining the sales and onboarding processes.As part of this effort, my duties included: developing a new brand image, including the design of all graphics and styling, ensuring alignment of this with the new website, creating new sales materials, redesigning and aligning the iconography to ensure consistency throughout the platform, communications and brand messaging and the setup and management of an intranet platform using Microsoft SharePoint to consolidate all commercial materials and communications. These efforts resulted in a 30% increase in ARR and a 35% increase in new leads when compared to the previous quarter.

Herriard, England, United Kingdom

Herriard, England, United Kingdom

Duties & Key Results:• Liaise with suppliers and internal staff on the creation and development of campaigns, brand pages, and product details pages (see portfolio for examples). • Developed a competitor analysis spreadsheet to identify differences in supplier promotions and update it weekly.• Ongoing maintenance of the customer facing website (B2C), including editing copy, creating new pages, adding/changing FAQ’s, keyword data analysis and development, developing the use of google analytics for campaigns, development of the facets on the sites.• Liaising with the graphic designers on the creation of website assets.• Contributing to the implementation and development of the Euronics marketing strategy, including a new eco strategy.• Being involved in the development and implementation of a new phase of the website which includes liaising with members, testing, training and presentations.

Newbury, Berkshire, United Kingdom

Key Results:• Designed and developed the social media calendar in Excel, created the posts and applied analysis to the success of the social media posts. • Involved in the creation and execution of the annual Groomers catalogue, including written content, advertisements and imagery. • Created an internal product form to distribute to all staff to advance understanding of new products being launched on the website or at shows.• Wrote product copy for website, amazon, catalogue and packaging to develop a more consistent brand image.• Developed a copy form and approval system to rewrite all Groomers own shampoo and tool product copy for both website and amazon to help increase sales and provide more accurate and persuasive information. • Involved in the lead up and event of Crufts 2020, by providing promotional material, development of website banners, blog post, social media posts and on the stand throughout the event on different departments• Designed advertising collateral, including posters and magazine advertisements.• Created promotional emails, website design changes and website banners by liaising with the web designer and graphic designer.• Photographed and edited product imagery.

• Recruited by the marketing team to perform ongoing roles including participating in open days, course talks and university tours specifically within the Business School • Communicate effectively with visitors and potential students/parents to promote the university and the courses.• Reliable and flexible to work all open days and when invited to other events.

Reading, United Kingdom

Key results: • Increased efficiency and effectiveness of webpages by adding, reinventing and changing layouts of pages and sections: https://www.phylliscourt.co.uk/• Increased awareness of club interest group activities, events and the staff ‘above and beyond’ award by creating more branded and sophisticated promotional literature.• Improved quality and efficiency of other aspects by taking on some of the smaller jobs the marketing assistant needed done, including adapting the current mass mailing methods.• Paved the way for a permanent marketing and events assistant job at Phyllis Court to ensure less pressure on the department.

Bachelor Of Arts (B.A.), Marketing, First Class

Activities and Societies: Dance, Business societyKey skills gained: • A keen international commercial acumen through applying business.

Level 4, Passed With Merit

Level 6, Professional Marketing, Passed With Merit