Natalie Howard

Natalie Howard Email and Phone Number

Marketing Director | Senior Marketing Expert | Marketing Strategy | Business Growth | Branding Specialist @ Teachers Mutual Bank Limited
act, australia
Natalie Howard's Location
Greater Sydney Area, Australia
Natalie Howard's Contact Details

Natalie Howard work email

Natalie Howard personal email

n/a
About Natalie Howard

Throughout my marketing focused career, I have worked in a range of sectors including FMCG and retail. During this time, my responsibilities have predominantly been concentrated on developing the business’s marketing strategy, and engaging with employees and external stakeholders at all levels to ensure effective execution of the strategy. With extensive experience in leading the marketing function, some of my key areas of expertise include:  Establishing and maintaining strategic and robust relationships with key stakeholders and business partners who play an integral role in marketing strategy execution. Driving the development and implementation of digital marketing and communications strategies to enhance brand profile and positioning. Experienced in directing marketing, communications and other promotional and business growth activities. Developing, executing and driving market leading brand management initiatives, ultimately leading to outcomes such as increased market share, boosted market visibility, maximised ROI, sustainable competitive advantage an improved profitability / sales revenue. Managing sizeable marketing budgets, up to $4,000,000. Specialties:Marketing | Digital Marketing | Marketing Strategy | Marketing Strategy Development | Marketing Strategy Execution | Marketing Communications | Brand Management | Marketing Budget Management | Market Positioning | Relationship Management | Partnership Management | Sponsorship Marketing | Social Media Marketing | Social Media Strategy | Communications Strategy | Innovation | Stakeholder Liaison | Marketing Management | Brand Positioning & Differentiation

Natalie Howard's Current Company Details
Teachers Mutual Bank Limited

Teachers Mutual Bank Limited

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Marketing Director | Senior Marketing Expert | Marketing Strategy | Business Growth | Branding Specialist
act, australia
Website:
tmbl.com.au
Employees:
437
Natalie Howard Work Experience Details
  • Teachers Mutual Bank Limited
    Brand And Engagement Lead
    Teachers Mutual Bank Limited Jul 2022 - Present
    Sydney, New South Wales, Australia
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  • Teachers Mutual Bank Limited
    Self Service Marketing Manager
    Teachers Mutual Bank Limited Mar 2022 - Jul 2022
    Sydney, New South Wales, Australia
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  • The Australian Veterinary Association
    Head Of Marketing And Business Growth
    The Australian Veterinary Association Jul 2017 - Aug 2021
    Sydney, Australia
    The core purpose of this position was to drive and influence change affecting the shape of the current AVA business model, in order to ensure consistent business growth. To implement the change and encourage business growth, strategies I have worked on developing and managing include a revised marketing strategy, communications strategy, as well as a member retention and acquisition strategy. As part of executing such strategies, came the responsibility for leading initiatives involved in each strategy, surrounding areas such as sponsorship, graphic design, communications, social media, etc. As a result, membership increased by approximately 9%, and supporter sponsorship revenue by 12%. Marketing | Digital Marketing | Marketing Strategy | Marketing Strategy Development | Marketing Strategy Execution | Marketing Communications | Brand Management | Marketing Budget Management | Market Positioning | Relationship Management | Partnership Management | Sponsorship Marketing | Social Media Marketing | Social Media Strategy | Communications Strategy | Innovation | Stakeholder Liaison | Marketing Management | Brand Positioning & Differentiation
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  • Kerry Group
    Director Of Marketing - Anz
    Kerry Group Jan 2015 - Mar 2017
    Sydney, New South Wales, Australia
    In this role, I served as the Project Leader for a 5-year Strategic Plan (2017 – 2022) focused on achieving 18% growth in profitability. I was also the APAC Team Leader responsible for driving and implementing new strategic direction for Kerry, with the aim of delivering a more committed and informed workforce, who understand the business’s vision and what is required in order to achieve the same. With responsibility for a $1m budget, additional responsibilities of this position included leading key marketing plans, strategies and initiatives, ultimately aimed at achieving increased market share and visibility, improved sales and profitability and a consistently stronger brand reputation.Marketing | Digital Marketing | Marketing Strategy | Marketing Strategy Development | Marketing Strategy Execution | Marketing Communications | Brand Management | Marketing Budget Management | Market Positioning | Relationship Management | Partnership Management | Sponsorship Marketing | Social Media Marketing | Social Media Strategy | Communications Strategy | Innovation | Stakeholder Liaison | Marketing Management | Brand Positioning & Differentiation
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  • Rentokil Initial Australia
    Senior Marketing Manager Hygiene
    Rentokil Initial Australia Dec 2011 - Dec 2014
    Sydney, New South Wales, Australia
    With a $900k marketing budget, I was responsible for developing, implementing and driving a range of marketing strategies and initiatives, all focused on increasing the success of the hygiene portfolio. The aim was to increase the customer base of the portfolio, as well as maintain a high retention rate, and introduce new and enhanced services to achieve this. I spent a significant amount of time working on the rebranding of the hygiene portfolio, transitioning it to “Pink Initial”; As a result, 30% share of the market was maintained. I led various other strategies such as introducing new hygiene treatment programs and launching premium scenting into Australia, which delivered additional positive results such as delivering additional sales of $1m. Marketing | Digital Marketing | Marketing Strategy | Marketing Strategy Development | Marketing Strategy Execution | Marketing Communications | Brand Management | Marketing Budget Management | Market Positioning | Relationship Management | Partnership Management | Sponsorship Marketing | Social Media Marketing | Social Media Strategy | Communications Strategy | Innovation | Stakeholder Liaison | Marketing Management | Brand Positioning & Differentiation
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  • Unilever Food Solutions
    Marketing Manager - Food Solutions
    Unilever Food Solutions Jan 2010 - Dec 2011
    Sydney, New South Wales, Australia
    Marketing | Digital Marketing | Marketing Strategy | Marketing Strategy Development | Marketing Strategy Execution | Marketing Communications | Brand Management | Marketing Budget Management | Market Positioning | Relationship Management | Partnership Management | Sponsorship Marketing | Social Media Marketing | Social Media Strategy | Communications Strategy | Innovation | Stakeholder Liaison | Marketing Management | Brand Positioning & Differentiation
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  • Goodman Fielder
    Marketing Manager
    Goodman Fielder Aug 2007 - Dec 2009
    For this role I managed their Premium Brand and Health Brands.During my time at Goodman Fielder I deeloped and launched Lawson's Traditional Bread, along with brand developement and innovation for Country Life and Helgas.Whillst at Goodman Fielder I gained Six Sigma Accreditation.
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  • Cerebos
    Group Brand Manager - Innovation And Coffee
    Cerebos Nov 2005 - Feb 2007
    Employed in a contract capacity to assist in the development and management of trans Tasman projects across all Cerebos product portfolios, namely Coffee, Sauces, Gravies and Herbs & Spices. This was a strategic role, acting as a ‘third eye’ for the business and in particularly handling the Horizon 2 and Horizon 3 projects. These projects are on a time horizon of two years plus.In addition I assisted in redefining brand Riva for the company, extensive analysis and insight has been undertaken to find a credible communications platform for their coffee brand.
  • Cleanaway
    National Marketing Manager
    Cleanaway 2003 - 2005
    Responsible for development and implementation of internal and external marketing and communication campaigns; along with redevelopment and relaunch of brand "Cleanaway inclusing managmenet and redevelopment of website, advertising, market research and sponsorship.
  • Kemeny'S Food And Liquor
    Business Development Manager
    Kemeny'S Food And Liquor 2002 - Aug 2003
    During my tenure at Kemeny's my role was to manage the marketing team, website, catalogues/direct mail and supplier relationships. In particular I developed promotional programmes with key suppliers; conducted half yearly reviews with suppliers on their business with Kemeny’s; and developed new ‘look and feel’ for direct mail and press advertising.
  • Maxxium
    Marketing Manager
    Maxxium 1999 - 2001
    Maxxium was a global premium brand building company and is a joint venture between Remy- Cointreau, Highland Distillers, Absolute Vodka and Jim Beam. My role was to manage, develop and grow their Champagne and Wine portfolio.
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  • Southcorp Wines
    Marketing Manager
    Southcorp Wines 1993 - 1999
    Southcorp Wines owned and marketed the premium Australian wine brand of Penfolds, Wynns, Lindemans, Seppelt and many more. My key role was to manage, develop and grow their sparkling wine, fortified and soft pack portfolio. As Marketing Manager I had global responsibility for inventory management, brand integrity & development and new business development.In addition I controlled key sponsorships such as the MCA and was part of the team for Southcorp's sponsorship of the Sydney 2000 Olympics; plus managing third party brands.

Natalie Howard Skills

Strategy Fmcg Brand Management New Business Development Marketing Marketing Strategy Marketing Management B2b Key Account Management Account Management Market Research Fast Moving Consumer Goods Trade Marketing Customer Insight Business Planning Sales Negotiation Business Development Strategic Planning Marketing Communications Event Management Contract Negotiation Sales Presentations Market Planning P&l Management Business To Business

Natalie Howard Education Details

Frequently Asked Questions about Natalie Howard

What company does Natalie Howard work for?

Natalie Howard works for Teachers Mutual Bank Limited

What is Natalie Howard's role at the current company?

Natalie Howard's current role is Marketing Director | Senior Marketing Expert | Marketing Strategy | Business Growth | Branding Specialist.

What is Natalie Howard's email address?

Natalie Howard's email address is nh****@****oup.com

What schools did Natalie Howard attend?

Natalie Howard attended University Of Nsw, University Of Nsw, Brigidine Convent, Randwick.

What are some of Natalie Howard's interests?

Natalie Howard has interest in Social Services, Children, Civil Rights And Social Action, Education, Poverty Alleviation, Health.

What skills is Natalie Howard known for?

Natalie Howard has skills like Strategy, Fmcg, Brand Management, New Business Development, Marketing, Marketing Strategy, Marketing Management, B2b, Key Account Management, Account Management, Market Research, Fast Moving Consumer Goods.

Who are Natalie Howard's colleagues?

Natalie Howard's colleagues are Aaron Pathmanathan, Donna Ruggiero, Jackie Kelly, Rina Garg, Craig Baldwin, Tony Kirollos, Stuart Neave.

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