Natalie Johnson Email & Phone Number

Rosanna, Vic, Au

Melbourne, Australia

Managed the dark spirits portfolio, including P&L responsibility for Woodstock, Nikka, Untold and Highland brands.  • Developing strategies and implementing agreed plans to ensure that volume, net sales, gross margin and share for the portfolio are achieved annually  • Developing and managing key brand strategies to maximise long term brand equity/health and profit contribution • Identifying, developing and implementing innovation projects – tapping into long term consumer trends and ensuring company growth and profitability objectives are met  • Identifying consumer expectations and attitudes to key dark spirit products, categories and brands  Engaging key stakeholders to ensure budget volume and profit are achieved • Developing communications for brands through insightful briefs, clear constructive feedback and effective agency management  • Leading cross-functional projects to deliver key objectives

Sydney, Australia

Managed the consumer beef category strategy, campaigns and stakeholder consultation with 1 report and A&P spend• Leading deep dive consumer analysis to develop the category strategy to grow beef value share in Australia• Leading agency project teams to develop, execute and evaluate 3 ATL brand campaigns annually• Consulting with industry stakeholders; presenting marketing plans to grocery buyers, wholesalers, peak industry bodies and internal teams. Assisting beef industry with expert advice on strategy, promotion, NPD and activations• Managing MLA’s consumer PR program across beef, sheep and goat

Melbourne, Australia

Reporting to the Sales & Marketing Director, managed the marketing function with 1 direct report and A&P spend• Managing brand portfolio; Tassal, Superior Gold and Tasmanian Smokehouse• Managing all ATL, BTL and trade promotions• Developing Tassal’s NPD pipeline; launching and/ or refining 50+ SKUs across 6 grocery categories• Developing and presenting all strategic and activation plans to key stakeholders, including grocery buyers and executive team

Melbourne, Australia

• Consulted primarily for professional services/ healthcare clients in the development of marketing plans• Developed brand and market strategies based on research• Managed ‘The Wineyard’ wine website• PR campaigns and copywriting for corporate collateral• Assisted in editing the book ‘Growing your professional practice’

Melbourne, Australia

• Design and advertising firm with an emphasis on greeting cards• Liaised with clients in relation to development of marketing collateral• Provided marketing support to Creative Directors• Sales support and marketing administration

Master Of Commerce, Marketing

Arts, Media And Marketing

Education record