Natalie Johnson work email
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Natalie Johnson personal email
Passionate and creative FMCG marketer with proven ability to quickly understand needs and develop strategic marketing solutions that deliver results.
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Head Of MarketingCalbee AustraliaRosanna, Vic, Au -
Head Of MarketingCalbee Australia Apr 2023 - Present -
Marketing Innovation ManagerCalbee Australia Apr 2021 - Apr 2023
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Senior Brand ManagerCalbee Australia Apr 2018 - Mar 2021
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Senior Brand ManagerAsahi Beverages Mar 2016 - Mar 2018Melbourne, AustraliaManaged the dark spirits portfolio, including P&L responsibility for Woodstock, Nikka, Untold and Highland brands. • Developing strategies and implementing agreed plans to ensure that volume, net sales, gross margin and share for the portfolio are achieved annually • Developing and managing key brand strategies to maximise long term brand equity/health and profit contribution • Identifying, developing and implementing innovation projects – tapping into long term consumer trends and ensuring company growth and profitability objectives are met • Identifying consumer expectations and attitudes to key dark spirit products, categories and brands Engaging key stakeholders to ensure budget volume and profit are achieved • Developing communications for brands through insightful briefs, clear constructive feedback and effective agency management • Leading cross-functional projects to deliver key objectives -
Senior Brand ManagerMeat & Livestock Australia Oct 2011 - Feb 2016Sydney, AustraliaManaged the consumer beef category strategy, campaigns and stakeholder consultation with 1 report and A&P spend• Leading deep dive consumer analysis to develop the category strategy to grow beef value share in Australia• Leading agency project teams to develop, execute and evaluate 3 ATL brand campaigns annually• Consulting with industry stakeholders; presenting marketing plans to grocery buyers, wholesalers, peak industry bodies and internal teams. Assisting beef industry with expert advice on strategy, promotion, NPD and activations• Managing MLA’s consumer PR program across beef, sheep and goat -
Brand & Trade Marketing ManagerTassal Group Ltd Aug 2008 - Sep 2011Melbourne, AustraliaReporting to the Sales & Marketing Director, managed the marketing function with 1 direct report and A&P spend• Managing brand portfolio; Tassal, Superior Gold and Tasmanian Smokehouse• Managing all ATL, BTL and trade promotions• Developing Tassal’s NPD pipeline; launching and/ or refining 50+ SKUs across 6 grocery categories• Developing and presenting all strategic and activation plans to key stakeholders, including grocery buyers and executive team -
Marketing CoordinatorMarketing Logic Feb 2007 - Aug 2008Melbourne, Australia• Consulted primarily for professional services/ healthcare clients in the development of marketing plans• Developed brand and market strategies based on research• Managed ‘The Wineyard’ wine website• PR campaigns and copywriting for corporate collateral• Assisted in editing the book ‘Growing your professional practice’
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Marketing CoordinatorFrancis Maurice Design & Advertising Jul 2006 - Feb 2007Melbourne, Australia• Design and advertising firm with an emphasis on greeting cards• Liaised with clients in relation to development of marketing collateral• Provided marketing support to Creative Directors• Sales support and marketing administration
Natalie Johnson Skills
Natalie Johnson Education Details
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Marketing -
Media And Marketing
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Camberwell Girls Grammar
Frequently Asked Questions about Natalie Johnson
What company does Natalie Johnson work for?
Natalie Johnson works for Calbee Australia
What is Natalie Johnson's role at the current company?
Natalie Johnson's current role is Head of Marketing.
What is Natalie Johnson's email address?
Natalie Johnson's email address is na****@****.com.au
What schools did Natalie Johnson attend?
Natalie Johnson attended Swinburne University Of Technology, Swinburne University Of Technology, Camberwell Girls Grammar.
What are some of Natalie Johnson's interests?
Natalie Johnson has interest in Guitar, New Product Development, Food And Wine, Online Marketing, Running, Singing, Strategy Development, Swimming, Travel, Branding.
What skills is Natalie Johnson known for?
Natalie Johnson has skills like Packaging, Fmcg, Product Development, Customer Insight, Marketing Communications, Marketing, Market Research, Marketing Strategy, Brand Management, Copywriting, Segmentation, Advertising.
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Natalie Johnson
Chief Stewardess/ Head Of Interior/ House Manager/ Butler/ Customer Service Manager/ Event Planner/ Hospitality Professional/ Travel Experience/ Cultural AwarenessMascot, Nsw -
1newcastle.edu.au -
1hotmail.com -
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