Natalie Krause Email & Phone Number

Los Angeles, Ca, Us

Incline Village, Nevada, United States

Los Angeles, California, United States

Los Angeles, California, United States

• Owned entire product development life cycle for throws, pillows, and wallpaper, including initial competitive and trend research, design drawing, sourcing, marketing, and web merchandising in collaboration with Merchandising, Sourcing, and Marketing teams.• Assisted in upholstery fabric development for seasonal launches.• Researched, designed, and collaborated with mill on throw blankets, a brand new category.• Supported development of innovative upholstery materials, including bleach-cleanable recycled marine ocean plastic fabric and vegan biodegradable cactus leather.• Designed textile and wallpaper patterns and colorways for a new brand based on current home trends to fill a gap in the retail marketplace.• Collaborated with fabric mills to develop unique first-to-market fabric structures within a tight budget while adhering to strict pioneering safety and sustainability standards.• Contributed to development of contrast piping and fabric mixing on select upholstery silhouettes, a first for the retail consumer marketplace.• Researched, created, and implemented company-wide seasonal color palettes based on trend and competitive research for use in product development, marketing, catalogs, website, and in nationwide stores.• Provided creative direction, art direction, and copy for textile- and soft goods-related email, social media marketing campaigns, web pages, and monthly catalogs.

Los Angeles, Ca

• Managed all collateral for 4 distinct launches within art, accessories, fabric, wallpaper, tabletop, and furniture, totaling over 600 SKUs in less than 2 years.• Managed the brand’s Instagram account, resulting in (over 1 year): a 276% increase in followers, a reach of 869k unique users, and an average engagement rate of 8%.• Managed and created all collateral for Palm Beach showroom launch and NYC popup.• Executed art direction and project management for email, social media, sales collateral, and packaging design from initial brainstorming to launch.• Created content including illustrations, press gifts, marketing materials, sensory experiences, and advertising.• Designed branded collateral for print and web, including packaging, catalogs, line sheets, product information materials, stationery, and signage.• Rendered product mockups and edited photography for use in print and web.• Managed vendor relationships for accessory product lines and print materials.• Populated and provided upkeep for e-commerce website.• Maintained a cohesive brand aesthetic across all facets of visual design.

Chicago, Il

• Assisted launching 242 SKUs within fabric, wallpaper, furniture, and tabletop lines.• As the first employee of a start-up, played an essential role in the establishment of the brand and creation of the inaugural product collections.• Managed all collateral for initial brand and collection launch.• Designed dishware, embroidered soft goods, playing cards, and custom colorways.• Managed collection of fabrics and wallpapers while maintaining organization of collection room and sample library.

Provincetown, Ma

• Assisted archivist and registrar in day-to-day projects, including the organization, photography, and installation of artworks by world-renowned and local artists.• Designed wall labels, signage, and print and web collateral for exhibitions and programming.• Provided daily workshop support to teaching artists, in addition to museum programming including lectures, performances, special events, and tours.

Provincetown, Ma

Answered visitor inquiries concerning Helen Frankenthaler’s time in Provincetown, her life, and PAAM while ensuring the safety of the artworks.

North Truro, Ma

• Designed labels and packaging for new and existing products.• Photographed products for e-commerce store and social media.• Created collateral including signage, posters, business cards, and menus.

La Grange, Il

Using Adobe Creative Suite and fabric construction techniques, collaborated with administrators and faculty to design and curate displays installed around the school, highlighting historically significant locations.(Internship held for two consecutive summers)

La Grange, Il

Using the Abode Creative Suite, designed posters, mailers, digital images and other forms of printed media, in accordance to the Community Relations Coordinator's wants and visions, that were distributed throughout the school district to keep community members informed.(Internship held for two consecutive summers)