Natalie Lefever Email & Phone Number

Antwerp, Be

Antwerp, Flemish Region, Belgium

Leading Loop's Global Brand Marketing team of 15 experts - spanning Brand & Content Strategy, Social Media, Community Management, Influencer Marketing, PR and Partnerships. In charge of Brand Marketing strategy & global budgets and steering Loop's Brand Identity. Working collaboratively across all Marketing teams in scaling Loop from a 1.2MIO start-up (2021) to a 150MIO scale-up (2023). Working directly together with the founders as part of Loop’s Global Leadership team.

Amsterdam, North Holland, Netherlands

Leading Loop's Global Brand Marketing team of 15 experts - spanning Social Media, Community Management & Influencer Marketing, PR, Content Strategy, Partnerships & B2B. Head of Loop’s in-house Creative Studio team of 25 creatives, responsible for our Creative & Art Direction, Visual Identity, Content Creation, Design & Copywriting. In charge of Brand Marketing strategy & budgets and steering Loop's Brand & ESG strategy. Working collaboratively across all Marketing teams in scaling Loop from a 1.2MIO start-up (2021) to a 42MIO scale-up (2022). Working directly together with the founders as part of Loop’s Global Senior Leadership team.

Brussels, Brussels Region, Belgium

Benelux Brand Manager Giorgio Armani Fragrances. Driving force of the new My Way EDP launch in 2020 - ranking °2 (BE) & °4 (NL) best sold female fragrance at launch. Responsible for category & product vision, strategy and growth plan. Driving & implementing 360° product launches on Benelux market. Setting & owning the local TOV of the Giorgio Armani brand. Leading with a consumer centric approach & making recommendations based on analysis (market, competitors & sell-out). In charge of Giorgio Armani marketing budget.

Brussels Area, Belgium

Product Manager Giorgio Armani Fragrances. Responsible for implementation of 360° product launches on Benelux market. Local brand portfolio management, development of communication material, media-mix management. Giorgio Armani marketing & media budget control.

Brussel En Omgeving, België

Senior Trade Marketeer responsible for reinforcing Lancôme's visibility & availability at BeLux retailers. Working closely together with the Lancôme Marketing Team & Key Account Managers to translate the marketing strategy & product launches into qualitative measurable actions. Lancôme trade marketing budget control. Responsible for key trade projects & managing the Trade Marketing Assistants.

Brand & Visual Identity Manager responsible for Brand Identity, Product packaging, Worldwide product presentations (shop windows, showrooms & pop-ups), Special product launches, Marketing and sales activities, Sales & Communication tools, Worldwide visual merchandising, Event management, Project lead on new Delvaux Museum, Marketing & Communication global budget control. Reporting directly to Communication Director Aude Pecheux and Artistic Director Christina Zeller

Communication Manager responsible for Product packaging, Worldwide product presentations (shop windows, showrooms & pop-ups), Special product launches, Marketing and sales activities, Sales & Communication tools, Worldwide visual merchandising, Event management, Marketing & Communication global budget control. Reporting directly to Artistic Director Christina Zeller

Paris Area, France

Visual Identity Specialist responsible for Brand Identity, Visual Merchandising (20 countries, 80 stores and 150 retail POS), Store development, Sales & communication tools, Event managementReporting directly to Visual Identity Manager Delphine Bonora and Communication Manager Lionel Vermeil

Assistant to General Manager Edith Vervliet

Mini Mba In Brand Management

Postgraduate Program, Fashion, Design & Luxury Management

Specialization: Product Management Business cases & workshops: L’Oréal - Adidas – Pataugas - Lanvin - Courrèges - ESMOD Berlin Management.

Master, Business Engineering, Magna Cum Laude - Great Distinction

Specialization: Marketing Courses: Innovation Management & Policy, Strategic Management, Product & Price Management, Marketing &.

Master, Business Engineering

Transatlantic summer program at Georgetown and John Hopkins University in Washington DC

Master, Business Engineering

Exchange program - Management & International Business