Responsible for the Post Office Mails & Money marketing plan. This includes setting the commercial strategy, evaluating the market context, identifying growth opportunities & delivering through the team to achieve business goals. • Responsible for the sign off of numerous marketing plans and budgets. This requires strong commercial understanding and communication skills to enable Natalie to persuade senior leaders to invest.• Ensure the delivery of best in class creative across media (ATL and performance channels), CRM, online and Point of Sale(spanning 11,500 branches across the UK).• Provide detailed performance results & optimise campaigns to demonstrate the value of marketing, using test and learn results and KPI setting.• Key requirements include effective team leadership/development managing a team of 2.• Able to effectively interpret business goals to inform the creative development.• Strong grasp of media performance to drive long term brand progress & in year sales.• Able to effectively balance numerous projects & staff members at once with ease.

Responsible for managing the following categories; Sims (Sim only & Pay As You Go), Trading Peaks (Summer Sale, Jan Sale, Christmas) and Small Businesses (Mobile and Sims).• Creating the marketing plan, setting KPI’s & allocating budgets.• Socialising plans, results and status updates across the business and with commercial partners.• Reviewing & approving the campaign strategies, media plans, briefs, retention comms & creative.• Managing, developing and delegate campaigns across a team of 3 direct reports.• Working closely with internal stakeholders to develop compelling propositions & pricing.• Creative, media and CRM agency management.• Pursue continuous campaign improvements by utilising cutting edge technology (DMP, DCO & Native), testing and in-life optimisations.• Expand and improve the existing customer programme and experience (CRM).

Responsible for developing, leading, optimizing and socialising all of O2’s brand campaigns across the full channel mix (including retail, digital display, video on demand, in game, email, SMS, Apps, TV, search, press, social, PR, outdoor, radio, experiential, internal communications and much, much more). Highlights include • The O2 Guru's campaign, helping customers to unpick smart tech.• O2 Refresh awarding customers with half price bills• Launching O2 Like New • The More For You brand refresh 2016 & 2017 (Jan -March)

Responsible for planning, developing and delivering multi-channel marketing campaigns for the MBB category (tablets, dongles, hotspots, wearable's and tablet sims) and Apple postpay handsets. Coordinating a wide range of campaigns from product launches to flash sales.Key Responsibilities included:• End to end campaign management and ownership. • Managing the Tablet/ MBB budget and marketing plan.• Media and creative agency management• Vender management.• Working closely with the wider business to develop propositions, roadmaps and commercials. • Achieve and monitor sales, uv’s and conversion rate targets. Highlights include• iPad Air 2 and iPad mini 3 launch on O2

Responsible for the planning, delivery and evaluation of Pay & Go new customer acquisition campaigns for O2. Using all channels from social, digital, search, press, OOH, TV etc.Key responsibilities included:• Managing the end-to-end delivery of campaigns across the full channel mix.• Reporting on campaign results against sales targets.• Managing agencies, reporting and implementing testing plans.• Competitor monitoring, market evaluation and customer insights.• Stakeholder management including internal departments, manufacturers and agencies. Highlights were:• Delivering O2’s content only campaign in partnership with BlackBerry for Halloween (#Lookscary) which was nominated for the ‘Best Viral Campaign’ by the Social Media Awards.• The Future Time Line, which won “Consumer Technology Campaign of the Year” at the Campaign Awards (nominated for 11 awards in total).

Within this role I was responsible for the planning and execution of the global marketing plan for both the air cargo and passenger markets. My time was equally split between new customer acquisition and retention.• This involved managing a team of three to deliver our direct marketing, exhibitions, events, loyalty scheme and database activities.• I worked very closely with international offices to understand local market needs and deliver localised marketing campaigns. • I also produced the annual marketing plans; allocating budget, forecasting sales and building a case for the year a heads activity.• End- to-end campaign delivery including ideation, copy writing, translations, design, distribution and post campaign evaluation.• Forged strong relationships with suppliers, agencies, media owners and senior stakeholders.

My main responsibilities included managing and maintaining existing client relationships within the partnership division.Key Projects Included:• Monitored and reported commercialisation deals for clients who included The National Magazines Company and AXA PPP Healthcare. • Coordinated client direct marketing activities through mailings, inserts and carrier sheets.• Implemented a multi-channel customer acquisition campaign for Fitness First.• Sales monitoring and reporting.• New Business identification and evaluation.• Day to day existing relationship and campaign management of 10 to 15 clients.• Developed a customer insight video vox pop for BT that was presented at board level.