Flipped the team, halved CAC, doubled organic traffic YOY, did some great partnerships, took the brand back IRL, made some great friends.

I currently oversee all marketing functions in North America and UK/Europe for Afterpay and Clearpay brands. Afterpay currently has over 20m active customers in North America and 3 million in the UK.Oversee a team of over 50 marketers that support our brand, growth, partner marketing, product GTM efforts, social, content, app and ads and PR. Manage $$$ marketing budget against $45bn GMVAfterpay was acquired by Block for $29bn

Launched and built the UK biggest online retailer in the US. Grew the business YOY +50% contributing to $1.6BN in GMV in 5 years overseeing marketing, product, commercial and trading strategy.Boohoo was named top 20 Gen Z brands in US in 2018.During my time at Boohoo I was named in Glossy Top 50 people reshaping the industry.

I oversaw all digital and marketing efforts for Coach International division across Middle East, APAC and Europe.

Key marketing liaison for international commerce strategies for core US clients including Neiman Marcus, J crew, Saks, Bloomingdales. Supported account team on marketing strategies to drive incremental revenue for cross border commerce