Strategized and managed email and SMS communications for multiple clients across various industries, including D2C and B2B, from planning to executionCurated copy and edited email copy and designsEstablished targeting strategies based on customer lifecycle segmentation, business goals and benchmark KPIsContinuously measured and optimized campaign performance while also establishing benchmarks and recommending future testsCommunicated performance to clients and built a clear… Show more Strategized and managed email and SMS communications for multiple clients across various industries, including D2C and B2B, from planning to executionCurated copy and edited email copy and designsEstablished targeting strategies based on customer lifecycle segmentation, business goals and benchmark KPIsContinuously measured and optimized campaign performance while also establishing benchmarks and recommending future testsCommunicated performance to clients and built a clear roadmap for the future strategies based on learningsManaged a direct report and lead internal team trainings Show less

Oversaw all customer facing communications including transactional, triggered and promotional as well as supplemental email practicesCollaborated with the Digital and eCommerce team on the optimization of the digital customer journeyManaged email hygiene, deliverability and complianceCoded and implemented email templates in CendynFacilitated formal email approval process with internal and external stakeholders

Analyzed and reported on website performance, SEO and SEM trends across entire collection of independent, boutique hotelsLiaised with property team and marketing team to deploy email and digital marketingContinually updated site content and keywords to improve performanceCreated content and landing pagesAudited and maintained ADA and GDPR compliance

Acted as liaison between 52 resorts and a loyalty membership club as well as with club partners Negotiated sale rates and inventory allotments with resort sales teamsWorked with marketing team to develop promotions and campaigns to position all channels of sale Analyzed and reported on results from promotions, performance pacing vs. budget, and forecastingTroubleshot and assisted with connectivity between booking engines and CMS

Constantly communicated with management to ensure efficient business practices.Supervised staff and delegated tasks.Provided assistance to guests from tours upon arrival through departure to ensure a unique experience and relaxing stay.

Oversaw classroom activities and provided assistance to students preparing recipes.Graded and inputted student's assessment scores.

Created an implemented an online database for over 300 clients financial information, eliminating paper documents.Organized and communicated process for new system to management for effective and efficient operation.Delegated tasks and coordinated with other interns.