• Cultivating meaningful connections through expert knowledge in brand identity design andbrand strategy.• Researching client industry trends and conducting competitor analysis, emphasizing onunique ROI opportunities.• Implementing SWOT analysis and various Marketing principles throughout Discoveryphases on brand development.• Establishing visual brand standards guidelines for clients, including, but not limited to, logodesign, typography suite, colour palette, print and/or packaging marketing collateral, socialmedia guidelines/templates.• Spearhead client website development through the use of website building platforms, suchas Wordpress, Webflow and/or Shopify, as well as designing multi-page User Interfacelayouts by using Adobe XD or Figma programs.• Consistently ensuring an organized workspace and detail-oriented data filing systemthrough the use of Adobe Bridge, Dropbox and/or Google Drive systems.• Conducts hiring, delegating and assigning tasks to like-minded creatives, encouragingfresh and one-of-a-kind ideas to elevate the client’s brand identity.

• Analyzed social media trends to identify opportunities for the company.• Conducted market research to forecast upcoming trends and provided insights for strategic decision-making.• Utilized GRIN software to manage and facilitate conversations with influencers.• Identified relevant influencers for collaboration and initiated partnerships to promote the brand and increase brand awareness.• Monitored and tracked influencer campaigns to evaluate their effectiveness and optimize future collaborations.• Ensured brand guidelines were consistently implemented across all departments and external communications.• Led a team of junior designers, providing guidance, feedback, and mentorship to ensure the successful execution of design projects.• Delegated tasks and assigned responsibilities, effectively managing the workload and ensuring timely delivery of design assets.• Fostered strong working relationships with cross-functional teams, including the social media marketing, digital marketing, engineering, and copywriting teams.• Actively participated in collaborative brainstorming sessions, bringing together diverse perspectives to develop innovative and cohesive marketing campaigns.• Coordinated efforts with the engineering team to implement technical requirements and ensure seamless integration of design elements into digital platforms.

• Led content development for client social media accounts in order to keep all elements onbrand, as well as managed client relations pertaining to design.• Strategized monthly social media content calendar.• Created email marketing campaigns for clients, while also tracking campaign analytics.• Compiled weekly analytics reports for client’s social media accounts.• Illustrated visual brand assets for use in marketing campaigns.• Participated and contributed in weekly team meetings.• Consistently met tight deadlines while working under pressure, keeping track of all pendingand completed tasks on task management programs such as Notion, Asana, or Trello.• Established professional working relationships with clients in order to meet and excel invarious design requirements.

• Delegated creative tasks to Junior designers.• Routinely updated CEO on pending and completed tasks pertaining to graphic design,web development, print, packaging and marketing campaign collateral.• Assisted in social media content creation, as well as finalizing monthly content calendarpieces through social media management platforms such as Later, Buffer or Hootsuite.• Liaison between print operators and CEO, in regards to marketing collateral and packagingproduction.• Handled website back-end updates to maintain a functioning website, while alsomodifying verbiage and stock quantities.