Natalie Nai-Ling Chen Email & Phone Number

Shanghai, China

Hong Kong Sar

Shanghai, China

Taiwan

- Developed and execute firm-wide marketing campaigns, including webinars, event management, digital marketing, content marketing.- Supported all business units and service lines to exceed their marketing objectives and build eminence as a leader in the Taiwan market- Created, implemented and optimised content strategies to engage clients and the public - Developed CSR and sustainability programmes that align with the regional and global missions of Deloitte.-… Show more - Developed and execute firm-wide marketing campaigns, including webinars, event management, digital marketing, content marketing.- Supported all business units and service lines to exceed their marketing objectives and build eminence as a leader in the Taiwan market- Created, implemented and optimised content strategies to engage clients and the public - Developed CSR and sustainability programmes that align with the regional and global missions of Deloitte.- Coordinated external stakeholder relationship programmes, including Deloitte Alumni, second-generation entrepreneurs community(U star Club), public sector and organizations.- Collaborated with Deloitte Global and Asia-Pacific marketing teams to deploy marketing campaigns Show less

Leeds, United Kingdom

A live business consultancy project sourced by the Leeds University Business School, in lieu of dissertation. The market research project was conducted according to a designed process for understanding the demand and preference of a rentable creative workspace in Leeds, which provided insights for Leeds Kirkgate Market to develop its forward thinking and five-year strategy as to whether the vacant stall units are to be built into a workspace.The research employed both… Show more A live business consultancy project sourced by the Leeds University Business School, in lieu of dissertation. The market research project was conducted according to a designed process for understanding the demand and preference of a rentable creative workspace in Leeds, which provided insights for Leeds Kirkgate Market to develop its forward thinking and five-year strategy as to whether the vacant stall units are to be built into a workspace.The research employed both quantitative and qualitative research methods to obtain primary and secondary data. In the light of the research findings, I made recommendations regarding actions that could be considered by Kirkgate Market.For a researcher’s point of view, the project provided the opportunity to contextualise the managerial problems, understand the workspace market in Leeds, and configure the recommendations. More importantly, the research findings and recommendations, which met the objectives, can assist Kirkgate Market to shape its development strategy and hence fortify the market’s competitive advantages and maximise its business synergy. Show less

Leeds, United Kingdom

The IABC Leeds Summit 2019 held on the 10th of June was a collaboration between the Leeds University Business School (LUBS) and the International Association of Business Communicators (IABC). It is the largest IABC event in the UK outside of London which aims to bring insightful keynote speeches and informative workshop discussion to communications practitioners, and to build a network among the talents in both academia and industry. As the president leading the organising committee of… Show more The IABC Leeds Summit 2019 held on the 10th of June was a collaboration between the Leeds University Business School (LUBS) and the International Association of Business Communicators (IABC). It is the largest IABC event in the UK outside of London which aims to bring insightful keynote speeches and informative workshop discussion to communications practitioners, and to build a network among the talents in both academia and industry. As the president leading the organising committee of 35 students with diverse nationalities, I coordinated tasks across functions and ensured the accomplishment of the conference. Show less

Taipei City, Taiwan

• Managed internal, external and cross-functional communications, for engaging multiple stakeholder groups including journalists, partners (local and global), employees, clients and government officials.• Built and maintained relationships with the press proactively and responded to media inquiries on a range of incidents in a timely manner.• Supervised news release, copywriting and social media content for aligning global brand tone.• Analysed legislative and… Show more • Managed internal, external and cross-functional communications, for engaging multiple stakeholder groups including journalists, partners (local and global), employees, clients and government officials.• Built and maintained relationships with the press proactively and responded to media inquiries on a range of incidents in a timely manner.• Supervised news release, copywriting and social media content for aligning global brand tone.• Analysed legislative and governmental regulatory and policy issues, as well as maintained public relations with government officials and legislators. • Key skills developed include: brand management, internal communication, speech writing, copywriting, media relationship building, public affairs and business etiquettes. Show less

Taipei

• Delivered news stories on industries, financial trends, economic policy, central government budget and bills, and institutional reform. • Strengthened storytelling and analytic skills by producing at least two daily news articles.• Developed the capacity to work in an independent, timely manner, and the ability to collaborate on projects.• Initiated, planned and executed overseas in-depth news projects:- Netherlands 2014: Interviewed urban planning and water… Show more • Delivered news stories on industries, financial trends, economic policy, central government budget and bills, and institutional reform. • Strengthened storytelling and analytic skills by producing at least two daily news articles.• Developed the capacity to work in an independent, timely manner, and the ability to collaborate on projects.• Initiated, planned and executed overseas in-depth news projects:- Netherlands 2014: Interviewed urban planning and water management project, as a solution to the land misuse problem in Taiwan.- Italy 2015: Covered the EXPO Milano and a lead story about the Slow Food Movement.Award ─ Best Printed Daily News, issued by The Excellent Journalism Award Taiwan Excellent Journalism Award（卓越新聞獎）,Nov 2013─ Best Feature News on Public Service, issued by Vivian Wu Journalism Award Taiwan （吳舜文新聞獎）,Oct 2014─ Outstanding Employee of the Year Award, issued by United Daily News Group, 2014 Show less

Taipei

Delivered news stories of Taiwan governments finance, especially central governments financial circumstances, national tax policies and tax reform.

Master Of Arts - Ma, Corporate Communications, Marketing And Public Relations, Distinction

Activities and Societies: President of the IABC Leeds Summit 2019 Organising Committee, Presenter of Cultural Insights Wednesday, Business.

Master Of Arts (M.A.), Journalism

Activities and Societies: 1st Global Initiative Symposium in Taiwan, Journalism Student Society, Author of Teaching and Learning.

Bachelor Of Arts (B.A.), Political Science

Activities and Societies: NCCU Student Association, WuLing High School Alumni Association, Poli-Sci Dept Girl Basketball Team