Natalie Nai-Ling Chen Email & Phone Number

Shanghai, China

Hong Kong SAR

Shanghai, China

Taiwan

- Developed and execute firm-wide marketing campaigns, including webinars, event management, digital marketing, content marketing.- Supported all business units and service lines to exceed their marketing objectives and build eminence as a leader in the Taiwan market- Created, implemented and optimised content strategies to engage clients and the public.

Leeds, United Kingdom

A live business consultancy project sourced by the Leeds University Business School, in lieu of dissertation. The market research project was conducted according to a designed process for understanding the demand and preference of a rentable creative workspace in Leeds, which provided insights for Leeds Kirkgate Market to develop its forward thinking and.

Leeds, United Kingdom

The IABC Leeds Summit 2019 held on the 10th of June was a collaboration between the Leeds University Business School (LUBS) and the International Association of Business Communicators (IABC). It is the largest IABC event in the UK outside of London which aims to bring insightful keynote speeches and informative workshop discussion to communications.

Taipei City, Taiwan

• Managed internal, external and cross-functional communications, for engaging multiple stakeholder groups including journalists, partners (local and global), employees, clients and government officials.
• Built and maintained relationships with the press proactively and responded to media inquiries on a range of incidents in a timely manner.
• Supervised news release, copywriting and social media content for aligning global brand tone.
• Analysed legislative and… Show more
• Analysed legislative and governmental regulatory and policy issues, as well as maintained public relations with government officials and legislators.
• Key skills developed include: brand management, internal communication, speech writing, copywriting, media relationship building, public affairs and business etiquettes. Show less

Taipei

• Delivered news stories on industries, financial trends, economic policy, central government budget and bills, and institutional reform.
• Strengthened storytelling and analytic skills by producing at least two daily news articles.
• Developed the capacity to work in an independent, timely manner, and the ability to collaborate on projects.
• Initiated, planned and executed overseas in-depth news projects:- Netherlands 2014: Interviewed urban planning and water… Show more
• Initiated, planned and executed overseas in-depth news projects:- Netherlands 2014: Interviewed urban planning and water management project, as a solution to the land misuse problem in Taiwan.- Italy 2015: Covered the.

Taipei

Delivered news stories of Taiwan governments finance, especially central governments financial circumstances, national tax policies and tax reform.

Master Of Arts - Ma, Corporate Communications, Marketing And Public Relations, Distinction

Activities and Societies: President of the IABC Leeds Summit 2019 Organising Committee, Presenter of Cultural Insights Wednesday, Business.

Master Of Arts (M.A.), Journalism

Activities and Societies: 1st Global Initiative Symposium in Taiwan, Journalism Student Society, Author of Teaching and Learning.

Bachelor Of Arts (B.A.), Political Science

Activities and Societies: NCCU Student Association, WuLing High School Alumni Association, Poli-Sci Dept Girl Basketball Team