Product Owner on the cross-functional capabilities Agile Pod responsible for building and optimizing corporate B2B & B2C website. - Scoped business requirements with key stakeholders to develop project plans that included establishing success KPIs, timelines and resource planning. - Created Epics, User Stories and defined acceptance criteria to align with business and technical requirements.- Provided a data-driven approach to continuous site improvement through personalization and A/B or multi-variant testing. - Created and updated strategic roadmap for the website. Included presenting the quarterly plan to inform stakeholders of any planned enhancements, new modules, page templates, design or process improvements in the CMS and Episerver.- Led backlog grooming, sprint planning, prioritization and PI Planning for team.

Partnered with Credit Card Line of Business leadership, Experience Design (XD), Marketing, Technology, Legal, Compliance and other key stakeholders to develop, prioritize and execute on shared project roadmaps and KPIs. Represented card business in Agile Ceremonies, managed digital priorities and backlogs for projects and product launches and ensured Definition of Ready met and artifacts in place (BRDs, target architecture, wireframes) before coordinating Epic and User Story development, execution and User Acceptance Testing with scrum teams. Previously held Product Owner role on Digital Sales Pod.

Partnered with the Affinity Line of Business, Segment Marketing and Product Management to develop online strategies to meet business objectives and sales goals. Along with team, managed initiatives from strategy through creative development, technical design and campaign implementation, working with Digital Channels as needed. Concurrently managed Affinity email vendor for adherence to bank policies and CAN SPAM requirements.

Led team accountable for acquiring new and retaining existing consumer and small business credit card accounts through robust and innovative online marketing campaigns. Responsibilities included end to end program management, forecasting and optimization of display advertising, search and affiliate marketing, ATM and email programs.

Managed team of Blackbelts accountable for redesigning the customer acquisitions process to provide the tools to meet in-year goals and the infrastructure for future growth. All acquisitions channels were in scope: direct mail, telemarketing, franchise and e-Channels.

Led team responsible for identifying opportunities and best practices across the Direct Marketing Center of Excellence (DMCE) consisting of Acquisitions, Production, Debit, Loyalty and Balance Build functions. Included focus on DMCE associate development and satisfaction: developed skills matrices and career path opportunities, created new job descriptions to benchmark against the marketplace and created new associate assimilation process during a time when the business was experiencing significant growth.

Managed direct marketing strategies and initiatives for Consumer and Small Business Check Card, HELOC Card and Prepaid Products. Led team of 12 professionals focused on targeted, innovative and scalable direct mail, email and telemarketing programs to acquire new and grow existing business.

Credit Card Balance BuildingCustomer Retention Marketing

Managed GE/Lowe's Home Improvement Credit Card, BlockBuster Video and RCI/Cendant accounts, supported by two account executives and an account coordinator.

Co-Brand Product ManagementPortfolio and Communications Management

Credit Card Balance BuildingCredit Card RetentionCredit Card Statement Inserts and Communications