As Digital Marketing & Lead Gen Strategist at JSA, Natalie will be developing and executing comprehensive demand generation strategies to drive qualified leads and optimize pipeline growth. As the HubSpot lead, she will utilize her HubSpot mastery skills to implement these strategies effectively. She will manage multi-channel campaigns, oversee lead nurturing, and implement lead scoring models to enhance conversion rates. Additionally, Natalie will support flawless event execution and coordinate post-event follow-ups. With expertise in email marketing automation, content mapping, and segmentation, she will ensure targeted messaging across digital channels. Natalie will also provide sales enablement support and lead generation training for the JSA team to drive business growth.

Develop strategies that align with clients' priorities and company initiatives. I utilize social media, email marketing, paid advertising, and industry events to create cohesive marketing strategies aimed at driving quality lead generation. Build weekly, monthly, and quarterly reports that highlight key performance metrics across social media, websites, email campaigns, media outreach, and press releases.

- Provide consultation services for digital marketing including but not limited to Facebook & Instagram ads, Google ads, Ad design, copywriting, web design, and email marketing.- Set-up, implementation, and management of paid media campaigns using Facebook & Google ads.- Full funnel targeting including new and existing audiences.- Optimize campaigns for maximum results for clients; focusing on ROI, CPL, and CPS. - Funnel strategy including opt-ins, automated email sequence, & landing pages.- Design website, logo, and branding.- Optimization using Google Analytics and Facebook Pixel data.- Social media content strategy and content creation.- Continued learning of other paid media channels including but not limited to Pinterest, Linkedin, and Twitter. - General administrative duties.

- Responsibilities include the planning and execution of marketing strategies.- Email correspondence and client support.- Manage client accounts in the CRM database - billing, scheduling, client history, client information. - Set-up, implementation, and management of paid media campaigns using Facebook and Google ads. - Prepare monthly and quarterly campaign reports.- Ad creation, testing, and optimization.- Website maintenance, SEO management, social media management.- Email & direct mail marketing.- Create marketing materials and coordinate administrative duties for special events.- General administrative duties

- Manage communications and administrative duties for the program- Manage CRM database for faculty & staff payroll, program scheduling, client billing and registration, reviewing class attendance.- Supervise department staff.- Provide client support.- Oversee marketing schedule.- Coordinate program development.