• Travel advisor specializing in luxury, adventure, and couples travel• Expertise in Vermont, Colorado, Canada, Caribbean, Italy, and more• Book with me to get exclusive discounts and perks at hotels around the world

Crafted is a product development consultancy that builds custom software.As Senior Marketing Manager at Crafted, I...• Oversee all marketing efforts as the first and only Crafted marketing hire• Design and execute multi-pronged marketing strategies across organic social media, paid advertising/SEO, email, events/webinars, sales enablement, thought leadership, and more• Have published 48 pieces of content (including white papers, case studies, blog posts, and interactive content) and multiple pieces of sales collateral in less than two years• Grew company page LinkedIn followers from 700 to 3000 and counting• Designed wireframes and wrote all copy for SquareSpace-based website relaunch; managed/partnered with a team of vendors for implementation• Purchase, implement, manage, and train colleagues on marketing technology, including HubSpot, Lusha, Typeform, Zoom Webinars, Canva, and more• Manage vendor relationships, including website developers, SEO consultants, and graphic designers

- Design, implement, and execute all tactical efforts for multi-pronged prospect and customer marketing strategies- Lead all marketing efforts in go-to-market strategy for new product/feature launches, including creating value propositions, writing new website copy, designing sales collateral, coordinating PR efforts, and more- Manage all vendor relationships, including PR firm, graphic designer, team of website developers, branding consultants, SEO consultants, advertising partners, freelance blog writers, and more- Oversee onboarding and training of new marketing hires and assist with sales new hire training

- Produced all written marketing content, including e-books, blog posts, prospect emails, ad copy, sales collateral, etc.- Led WordPress-based website launch, which included producing all written content, creating visual design concepts, project managing website developers, and more

- Designed and implemented prospect and customer email marketing strategies that contributed to over-achieving on a monthly team inbound demo request goal of 500 demos per month- Planned events for prospective employees/customers, like Denver Startup Week and broker networking happy hours- Purchased, implemented, and trained colleagues on marketing and sales software

- Led sales enablement efforts through creation of collateral, messaging, and sales pitch decks

- Managed one Strategic Marketing Associate- Designed and drove lead generation strategies for Health Care products and services- Implemented and managed the lead generation strategy for account management team that works with company's largest hospital clients; in just one year, tripled their revenue from new business leads- Collaborated with executives in multiple departments across the company to analyze lead generation data and find creative ways to uncover untapped new business potential- Member of a startup-like team in a corporate environment that in 2016 was responsible for generating 57% of the firm's total revenue- Educated company employees on product synergies and best practices for successful lead generation and conversion

Managed the entire recruiting life-cycle of candidates in Health Care and Higher Education Technology divisions

Managed social media accounts (specifically Facebook, Twitter, and YouTube) for Connecticut Public Television's concert series "Infinity Hall Live".