Natalie Potter

Natalie Potter Email and Phone Number

Fractional CMO @ BEAM Marketing | Certified Practising Marketer @ BEAM Marketing | Melb/Syd/Bris
Natalie Potter's Location
Greater Melbourne Area, Australia, Australia
Natalie Potter's Contact Details

Natalie Potter personal email

n/a
About Natalie Potter

Leading BEAM Marketing as Fractional CMO and Managing Director, my strategic acumen has been pivotal in sculpting comprehensive marketing and brand development strategies. With a focus on differentiation and market acceptance, our team has successfully elevated SMEs' brand performance. Marketing Communications, Creative Direction, and Online Marketing are the bedrock of our services.At the helm of BEAM, we pride ourselves on delivering clever campaigns across digital channels, fostering growth, and ensuring that every strategy is meticulously aligned with our clients' business objectives. Our approach is not just about creating a brand; it's about igniting a purposeful narrative that resonates with the market and drives measurable success.

Natalie Potter's Current Company Details
BEAM Marketing | Melb/Syd/Bris

Beam Marketing | Melb/Syd/Bris

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Fractional CMO @ BEAM Marketing | Certified Practising Marketer
Natalie Potter Work Experience Details
  • Beam Marketing | Melb/Syd/Bris
    Fractional Cmo
    Beam Marketing | Melb/Syd/Bris Jan 2024 - Present
    Carlton North, Victoria, Au
    As a fractional chief marketing officer (CMO), I bring senior-level strategic experience and implementation prowess to companies that need marketing expertise on a part-time/contract basis - rather than as a full-time resource. In this role, I am responsible for leading and managing a company's marketing efforts as a strategic head, developing and implementing marketing strategies, and overseeing and guiding marketing teams and activities across various channels to attain both business and marketing objectives for business growth.
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  • Beam Marketing | Melb/Syd/Bris
    Managing Director
    Beam Marketing | Melb/Syd/Bris Jul 2017 - Present
    Carlton North, Victoria, Au
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  • Beam Marketing | Melb/Syd/Bris
    Managing Director
    Beam Marketing | Melb/Syd/Bris Feb 2017 - May 2024
    Carlton North, Victoria, Au
    BEAM specialises strategic marketing, branding, websites and digital marketing to help small-to-medium sized businesses achieve their marketing objectives - with strategic workshops, marketing plans, creative and ongoing external marketing team; working continuously to foster brand performance. We do this by;Defining brands with purpose for a clear market differentiationDesigning distinctive brand identities & testing market acceptance for strategic confidenceTaking brands to market with clever campaigns, digital marketing, social media and more.
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  • Beam Marketing | Melb/Syd/Bris
    Director
    Beam Marketing | Melb/Syd/Bris Feb 2017 - May 2024
    Carlton North, Victoria, Au
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  • The Not Too Hard Basket Consultancy
    Managing Director
    The Not Too Hard Basket Consultancy Jan 2008 - May 2024
    Mont Albert, Vic, Au
    Marketing consultancy - servicing small-medium sized businesses across manufacturing, retail, and not-for-profit/healthcare sector.The not too hard basket aims to fulfill projects that remain in the too hard basket due to lack of time, being under-resourced or lacking in expertise. Projects include both short and long-term projects and arrangements. Services include external Marketing Manager services such as marketing plans, strategy and communications, product launches, marketing collateral, PR and media, market research, brand development, social media and digital/website development.
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  • Mediacom
    Director Of Client Services
    Mediacom 2002 - 2006
    London, Gb
    MediaCom is part of GroupM, WPP’s media investment management operation, along with MEC, Maxus and MindShare. The company currently handles advertising budgets worth more than US$28bn for clients such as Dell, GlaxoSmithKline, Procter & Gamble and Shell.
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  • Medicus R&R
    Account Director
    Medicus R&R 1992 - 1996
    Boutique advertising agency specialising in healthcare. Main clients included Amrad Pharmaceuticals, GlaxoSmithKline, Hoechst Pharma.

Natalie Potter Skills

Marketing Strategy Advertising Brand Development Marketing Communications Marketing Social Media Strategy Copywriting Market Research Integrated Marketing Digital Marketing Management Media Planning Social Media Marketing Digital Media Public Relations Digital Strategy Online Marketing Email Marketing Online Advertising Marketing Management Direct Marketing Brand Management Strategic Communications Sponsorship Market Planning Corporate Branding Lead Generation Creative Direction Corporate Communications Web Analytics B2b Media Relations Brand Awareness Relationship Marketing Mobile Marketing Content Strategy Creative Strategy Ppc Media Buying Brand Architecture Customer Insight Direct Mail Seo Social Media Measurement Internal Communications Google Analytics Advertising Sales Website Development Product Marketing

Natalie Potter Education Details

  • Swinburne University Of Technology
    Swinburne University Of Technology
    Marketing
  • Australian Institute Of Company Directors
    Australian Institute Of Company Directors
  • Australian Institute Of Management
    Australian Institute Of Management

Frequently Asked Questions about Natalie Potter

What company does Natalie Potter work for?

Natalie Potter works for Beam Marketing | Melb/syd/bris

What is Natalie Potter's role at the current company?

Natalie Potter's current role is Fractional CMO @ BEAM Marketing | Certified Practising Marketer.

What is Natalie Potter's email address?

Natalie Potter's email address is na****@****.net.au

What schools did Natalie Potter attend?

Natalie Potter attended Swinburne University Of Technology, Australian Institute Of Company Directors, Australian Institute Of Management.

What are some of Natalie Potter's interests?

Natalie Potter has interest in Environment, Fine Food, Fabulous Friends And Selected Family, Animal Welfare, Travel, Wine, Health.

What skills is Natalie Potter known for?

Natalie Potter has skills like Marketing Strategy, Advertising, Brand Development, Marketing Communications, Marketing, Social Media, Strategy, Copywriting, Market Research, Integrated Marketing, Digital Marketing, Management.

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