Oversee all design activities for three clothing lines, including creative vision, design process, product elevation, print and graphic direction, and collaboration across cross-functional teams. • Conceptualization and execution of designs for outdoor apparel line, both men’s and ladies, including sketching, tech packs, fabric sourcing, and color selection. • Ensure adherence to the development calendar, the parameters of the brand platform, and merchandising category needs in creating collections for all sales channels. • Train and develop design team, inspiring confidence in young designers, and providing constructive criticism to foster their growth and help senior team manage their reports.

-Defined and drove seasonal design direction during the creation of 600+ styles through 6+ product launches per calendar year with deliveries every month to stores.-Led all presentations and merchandising of each collection to the SVPs and sales teams.-Directed fittings and tech department to ensure product was properly fit and executed in production.-Initiated production packages and managed the calendar, review and approvals of all color, fabric, print, wash, and trim submits from suppliers.-Oversaw e-commerce photography shoots to ensure product was properly stylized and photographed for use on websites, social media, and other visual displays. Wrote copy and provided specifications for all product for website usage. -Hired, trained, and managed proficient design teams. Created a positive working atmosphere in which associates became skilled designers, resulting in retention rates above industry standard.-Traveled to Asia for collection development. Worked closely and partnered with factories, fabric mills, and our China office to better enhance our product quality and execution.-Traveled to Europe for inspirational research and shopping in order to gauge trends and expand product assortment offerings.

Helped launch this women's activewear, athleisure, lifestyle, sportswear, and casual outerwear brand, leading the design and development as well as supporting the production of all product.

design and development of women's active and athleisure clothing.

women's and junior's lifestyle and yoga apparel

character driven girls lifestyle apparel