Developed and executed strategic social media campaigns, boosting engagement by 40% and increasing brand visibility for high-end consignment wear.Managed event postings and collaborated with state wide vintage markets, and Atlanta Thrift Con for pop-up shop promotions, leading to a 25% increase in event attendance and generating significant buzz across platforms.Created and curated engaging reels and multimedia content, enhancing brand storytelling and analyzed social media metrics by provided actionable insights, optimizing content strategies to align with market trends and customer preferences.Implemented targeted advertising campaigns, resulting in a 20% increase in website traffic and higher conversion rates for high-end consignment items.

Spearheaded the SMS mobile short code application process, ensuring timely launches by coordinating with Twilio's acquisition team and improving overall system efficiency.Negotiated SMS vendor contracts, cutting costs by 10% and enhancing service quality for SMS compliance tools, streamlining vendor management processes.Developed and maintained documentation for the onboarding of new SMS partners, including guidelines for successful message delivery; managed SMS partnerships, ensuring prompt resolution for customer issues, addressing complaints, and resolving problems with mobile carriersCollaborated with cross-functional teams to enhance efficiency by reviewing U.S. and Canada, New Zealand market requirements for SMS number types, guiding customers and internal stakeholders through the setup processAssisted with internal deliverability support with the email team to conduct in-depth reviews, investigations and audits into overlaps on email and sms sending practices.

Addressed inquiries from both technical and non-technical users, by providing personalized product recommendations and promoting Klaviyo's new product tiers during customer interactions, and successfully enhanced the conversion rates for new tier purchases by 12%Authored internal Q&A reviews, and contracts covering product usage and marketing inquiries, including those related to e-commerce and SaaS integrations utilized by the product expert teamLed clients through complex email configurations, optimizing delivery with IP warming schedules and safeguarding their campaigns by addressing blocklist and spam trap concernsOptimized Salesforce Lightning to improve account management processes, achieving a 95% issue resolution rate and enhancing overall customer relationship management efficiency by 10%.Monitored KPI’s and email metrics to improve consumer engagement, and client’s sending reputation

Assisted in managing third party contracts, executing the online advertising review system by offering counsel to clients concerning legal risks associated with various advertising and marketing campaignsReviewed multi-channel advertising for compliance with FTC guidelines, reducing legal risk and ensuring adherence to regulatory standards across digital and broadcast platforms.Drove customer acquisition by crafting innovative marketing strategies across radio and print, achieving an 80% rise in new contracts and reducing operational costs by 15%Collaborated with legal, finance, and operations teams to ensure comprehensive compliance, facilitating smoother internal processes, and maintaining a 98% compliance rating during external audits

Conducted external market research, and engaged in secret shopping to evaluate AT&T's competitors alongside PwC business partners, and successfully negotiated favorable terms with credit reporting agencies, leading to a 40% reduction in vendor costs and improved access to credit dataAnalyzed diverse fraud schemes, including digital, international, and in-store fraud, identifying patterns in counterfeit transactions and mitigating risks by tracking serial numbers and detecting fraudulent customer behaviorReviewed data analytics, and integrated machine learning with robotic process automation (RPA) to streamline our risk assessment processes, resulting in an 75% increase in department productivity.

Designed and managed the deployment of automated orientation systems for onboarding 15-25 new employees monthly, overseeing HR software integrations to streamline employee status tracking, benefits management, and salary changes.Developed customized digital training programs to upskill employees, implementing an onboarding readiness app that increased regulatory compliance awareness by 50%. Integrated training modules to track progress and automate compliance reporting. Partnered with developers to build an interactive onboarding application, increasing training engagement by 80%. Led user experience design and system functionality testing to ensure seamless integration and effective onboarding of new hires.

- Interviewed potential clients, drafted and verified legal documents dealing with litigation metrics, complaints, subpoenas, memorandums and legal briefs.

• Analyzing Sales Structure and go-to market approach. Offering feedback to sales organization.• Successfully identifying new target customers focusing on Outbound sales training.• Learning about the specific needs and logistics of Sales Development with B2B Sales Program Representatives. • Utilizing Marketing and Communication Concepts to help construct and critique written material and newsletter.

• Contribute to improving AT&T market share in the corporate liable employee phone market by studying how employees design programs that will increase choice of AT&T.• Contribute to maximizing individual liable sales from enterprise employees through AT&T programs. • Brainstorm and project manage AT&T Digital Life marketing campaigns to drive sales with Senior Analyst.• Work closely with internal stakeholders and cross functional teams to execute marketing strategy.