Lead Content Writer
Current• Partnered closely with Sales to create data-driven, lead-generating content for trade shows, B2B emails, landing pages, guides, case studies, and mailers• Managing editor and feature editorial writer for the quarterly internal newsletter; created and led a standing team of 4 to 6 volunteer writers• Central creator of rebrand content messaging; created and launched content for 60+ web pages to match the new brand voice• Tailored content messaging for diverse audiences: SMBs, FinTech, Enterprise