- Developed all e-commerce channels from scratch spanning multiple verticals.- Designed/Developed CPG line over the span of 4 years resulting in Nationwide retail placement. - Implemented paid media strategy to support both retail and DTC verticals from the ground up. - Developed inbound/content strategy leveraging existing audience to support new verticals.

- Led Strategy and Implementation of all 3rd Party Delivery Partnerships with rates negotiated to 2/3rd the industry standard. Led promotion and strategy on 3rd party UI to deliver consistent growth through this channel. - Developed E-commerce Business from the ground up including product design, website design and promotion. - Redesigned all web properties to develop the E-commerce business vertical and optimize this channel for new revenue. - Developed ordering applications for BOPIS and Special Ordering to augment retail stores with solutions to triage ordering and notifications between 12 locations. - Acted as webmaster to own all URL properties and update them for w3 compliance- Spearheaded SEO/SEM by implementing tracking/tagging, keyword strategy and link building. - Led Communications and PR to develop strategic Partnerships with Fortune 100 Companies

- Spearheaded Content Strategy and Implementation - Redesigned Website- Led PR and Communications Efforts- Managed Design, Production and Installation of POS materials and branded print collateral.

design, web updating.