Own member strategy development and implementation of first-of-their-kind marketing programs & tactics at Sam’s Club for the first 90 days of the member journey, a critical time period to drive incremental member retention and lifetime value.

Directed digital tool user adoption, change management, & value capture for the Supply Chain Management Digital Continuous Improvement Team within the SCM Digitalization organization at Eaton.- Developed and deployed marketing strategies to accelerate user adoption for a new, internal digital tool designed to centralize and democratize technical and commercial data for 15M+ parts across all Eaton businesses, covering $3.5B of spend and targeting 15,000 SCM & ENG professionals. Increased user base by 300% in one year, and quarterly active users by 474%; collaborated with senior leadership to procure a $1M+ investment for additional licenses to accommodate the rapid growth generated. - Maximized value through global, cross-functional user empowerment campaigns, events, & training, regularly drawing audiences of 400+. Pioneered a “Blitz” campaign influencing $4.3M in savings to Eaton, with $1.7M to be realized in 2022 (representing 17% of the team’s stretch target to drive $10M in savings in 2022). Mobilized 430+ people in one week.- Utilized Power BI, MS Power Apps, and MS Power Automate, to ensure all strategies generated real-time value and to reveal areas for improvement. Partnered closely with development team to integrate system improvements seamlessly into Eaton’s digital ecosystem. Efforts resulted in monthly users demonstrating a 4.9% increase in productivity: Eaton’s overall goal was 10% by 2025. - Consulted with teams throughout SCM & ENG in preparing presentations for executive and officer-level leadership. Recognized as one of the top 40 “positive change agents” out of 6800 supply chain professionals at the end of 2021.

Focus areas: Marketing & Supply Chain; Program Involvement: VP of Communications, Career Services Mentor, Student Ambassador

Supported 3 distinct Supply Chain organizations within Eaton Corporation, a global, $20B+ power management corporation with 95,000+ employees worldwide. Executed a strategic logistics initiative for Eaton’s Continuous Improvement Logistics team and led an inventory data management optimization project for 250 manufacturing sites in collaboration with the Global Materials Team.- Established and implemented a new truck route to transport customized hardware products from a manufacturing facility in El Paso, TX to the West Coast. Conducted initial data analysis to determine savings, coordinated 7 cross-functional teams to execute a pilot launch, and established new route after evaluating trial results. Project is estimated to achieve $173K in annual cost-savings.- Supported Global Materials Team and Senior Supply Chain Leadership in an inventory data management initiative to identify current state of site-level challenges and best practices in order to effectively implement inventory optimization strategies. Conducted 1:1 interviews and qualitative data analyses across a sample population of sites representing 74% of the Electrical Sector’s inventory and revenue, a sector representing 60% of Eaton’s overall revenue. Summarized key findings and recommendations for site-level data management which was reported up to the CEO and shaped overall approach to the initiative.- Selected to provide internal marketing and communications support to the Global Procurement Systems Team. Provided key recommendations for a campaign to announce important internal software updates to 1,000+ supply chain leaders and engineers across Eaton. Developed ongoing, tactical marketing strategies that immediately increased engagement to that platform.

Managed the Marketing Business Unit for CoreXpand, a supply chain management software company specializing in custom, B2B e-commerce marketplaces which transact $150M annually.- Spearheaded new business development strategy based on the recognition of a significant growth opportunity in the $23B custom merchandise industry. Launched a re-tooled version of a legacy software package in order to target the university sector, overseeing comprehensive market research efforts, product development activities, and project timelines.- Developed and launched a streamlined internal purchasing software product which provided an average of 38% cost savings to the end consumer. Oversaw branding, sales strategy, pilot program, and product development.- Collaborated regularly with technical team located in India, coordinating product development by incorporating customer feedback, user testing, and enhancement documents. Synchronized direct marketing efforts via email marketing and strategic partnerships for an online merchandise selling platform. Optimized functionality, efficiency, adoption, and loyalty, achieving a 154% year-over-year transaction growth trend. - Oversaw a strategic portfolio acquisition, including onboarding new supplier partners and managing 700+ university accounts through a partnership with Barnes & Noble. Coordinated sales efforts with 25+ brand managers on the Learfield IMG College team, reaching 900+ universities with marketing content and sales strategies.- Created and vetted written content utilized in 300+ automated emails, on-screen platform text, help/resource articles, customer feedback surveys, email marketing campaigns, sales landing pages, and new client contracts and agreements. Evaluated all content to ensure a consistent voice and content quality across a variety of web-based platforms.

Contributed weekly content to the Arts and Entertainment section of the student run newspaper at Wheaton College. Authored a feature article that won 2nd place in an Award for Excellence in Illinois College Newspapers, Spring 2017. Launched and maintained a new weekly column titled “Saga Hacks,” featuring original, out-of-the-box recipes using only school cafeteria ingredients.

Directed all marketing efforts for an outdoor adventure company serving 25,000+ clients primarily on the Browns Canyon National Monument section of the Arkansas River, the #1 rafted river in Colorado. - Directed, filmed, and edited a promotional video for social media which reached viral status: 2M views, 15K comments, and 16K reactions. Utilized entirely organic promotional tactics (zero paid boosting), achieving an immediate influx of new business from clientele across the country.- Conducted a qualitative data analysis to model the pre-trip planning process in the outdoor industry. Used in-vivo coding and grounded theory methods to analyze the sample data and co-authored related research which was accepted into the Marketing EDGE Summit in October 2017 for presentation. - Created and executed a comprehensive marketing strategy which resulted in a 525% increase in 5-star TripAdvisor review traffic within 1st month of implementation, directly resulting in the company’s climb to the #2 rafting company on the Arkansas River.