Natalie Lam

Natalie Lam Email and Phone Number

Marketing Professional | Disney | Project, Asset, Account Management | Implementing marketing strategies for multimillion dollar franchises across 82+ Home Entertainment campaigns @ The Walt Disney Company
burbank, california, united states
Natalie Lam's Location
Los Angeles, California, United States, United States
Natalie Lam's Contact Details
About Natalie Lam

I am an innovative and forward-thinking marketing professional with a strong work ethic and a passion for storytelling with a proven track record of success in the entertainment industry. I am skilled in managing digital retailer client partnerships and in implementing marketing & media strategies across multiple brands and franchises to execute home entertainment and streaming release campaigns.Here are some of my key achievements:- Oversaw all aspects of 9 in-home new release & 2 Disney+ Pay 1 media campaigns, with budgets up to $3.25M, spanning multiple studio franchises, including Indiana Jones and the Dial of Destiny, Disney's Haunted Mansion (2023), The Creator, Marvel Studios' The Marvels, Disney's WISH, and Poor Things.- Supported elements of marketing strategy across 7+ home entertainment release campaigns among various studio franchises, including Disney's Strange World, The Menu, Disney's The Little Mermaid (2023), Disney and Pixar's Elemental, Indiana Jones and the Dial of Destiny, and Disney100.- Successfully managed 15+ digital retailer client partnerships to execute over 66 home entertainment release campaigns across the Disney, Pixar, Marvel, Lucasfilm, 20th Century, and Searchlight studio franchises, including Disney's Aladdin (2019), Disney and Pixar's Toy Story 4, Marvel Studios' Avengers: Endgame, Free Guy, Star Wars: The Rise of Skywalker, and Disney's Encanto.I am currently seeking new opportunities in franchise, brand, media, marketing strategy or digital marketing. I am confident that my skills and experience would be a valuable asset to any organization. I am eager to connect with recruiters in the entertainment industry to discuss potential opportunities.

Natalie Lam's Current Company Details
The Walt Disney Company

The Walt Disney Company

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Marketing Professional | Disney | Project, Asset, Account Management | Implementing marketing strategies for multimillion dollar franchises across 82+ Home Entertainment campaigns
burbank, california, united states
Employees:
133009
Natalie Lam Work Experience Details
  • The Walt Disney Company
    Manager, Global Marketing Strategy (Ia)
    The Walt Disney Company Jun 2024 - Present
  • The Walt Disney Company
    Parade Performer At The Disneyland Resort
    The Walt Disney Company Apr 2012 - Present
    The Disneyland Resort
    Performs in parades within the Disneyland Resort.
  • The Walt Disney Company
    Performer For Fantasmic!
    The Walt Disney Company Feb 2023 - Present
    Disneyland Park
    Performs/dances in Fantasmic!
  • The Walt Disney Company
    Manager, Media (Ph)
    The Walt Disney Company Sep 2023 - Mar 2024
    Disney Entertainment
    6 month assignment overseeing all aspects of 9 in-home new release & 2 Disney+ Pay 1 media campaigns, with budgets up to $3.25M, spanning multiple studio franchises.- Leads day-to-day communications with the advertising agency to develop and deploy all tactical elements of the Media plan.- Partners with 5+ cross-functional teams to communicate media agency needs & deadlines to ensure plans are completed and creative is delivered on time.- Leads internal planning meetings to identify desired creative materials to fit media placements and relays feedback to media agency for execution.- Manages agency copy approval requests to ensure media placements are aligned with the national marketing campaigns.Key Campaigns (including): Indiana Jones and the Dial of Destiny, Haunted Mansion, The Creator, The Marvels, WISH, Poor Things
  • The Walt Disney Company
    Parade Performer For Viva Navidad! Street Party 2023
    The Walt Disney Company Sep 2023 - Jan 2024
    Disney California Adventure Park
    Performs/dances in Viva Navidad! Street Party
  • The Walt Disney Company
    Associate, Global Marketing Strategy
    The Walt Disney Company Oct 2022 - Jul 2023
    Disney Entertainment
    Collaborated with stakeholders to deploy global in-home marketing strategy, with accountability over 7 transactional campaigns across various studio franchises.- Collaborated with marketing counterparts to support elements of marketing strategy, positioning and campaign project timelines.- Coordinated with multiple internal partners to source & deliver assets for internal and external partner requests to ensure interdepartmental campaign alignment across 4+ cross-functional MarCom teams.- Liaised with cross-functional counterparts to maintain relevant marketing Integrated Planning calendar updates.- Engaged in creative asset approval requests for strategic campaign and brand alignment - Managed screenings logistics for 11 cross-functional teams to prepare engaging In-Home campaigns, accountable for attendee lists, scheduling, studio partnerships, and communications.- Compiled high-level marketing recaps, highlighting 360-degree campaigns across 4 cross-functional teams.Key Campaigns (including): Strange World, The Little Mermaid (2023), Elemental, Indiana Jones and the Dial of Destiny, Disney100
  • The Walt Disney Company
    Parade Performer For Viva Navidad! Street Party 2022
    The Walt Disney Company Sep 2022 - Jan 2023
    Disney California Adventure Park
    Performs/dances in Viva Navidad! Street Party
  • The Walt Disney Company
    Associate, Multi-Platform Marketing
    The Walt Disney Company Jan 2019 - Oct 2022
    Disney Media & Entertainment Distribution
    Partnered with 15+ EST and VOD clients, including Apple, Vudu, and Google, across Transactional and Linear businesses to promote new release, network TV, and catalog content.- Facilitated daily partner communications to execute over 66 new release campaigns across digital retailer platforms.- Managed creative asset approval requests ensuring partners are aligned with national marketing campaigns.- Maintained & documented deadlines for partner toolkits and internal reporting decks to ensure timely completion.- Liaised inquiries to 5 cross-functional teams to source and deliver assets for partner requests and toolkits; managed specification updates and partners’ platform details to ensure alignment with national marketing campaigns and high-level branding.- Compiling decks to highlight partner support of New Release films and the digital competitive landscape.Key Campaigns (including): Aladdin (2019), Toy Story 4, Avengers: Endgame, Free Guy, Star Wars: The Rise of Skywalker, Encanto
  • The Walt Disney Company
    Parade Performer For Main Street Electrical Parade 2022
    The Walt Disney Company Feb 2022 - Sep 2022
    Disneyland Park
    Performs/dances in the Main Street Electrical Parade.
  • The Walt Disney Company
    Parade Performer For Viva Navidad! Street Party 2021
    The Walt Disney Company Sep 2021 - Jan 2022
    Disney California Adventure Park
    Performs/dances in Viva Navidad! Street Party
  • The Walt Disney Company
    Parade Performer For A Christmas Fantasy Parade 2019
    The Walt Disney Company Oct 2019 - Jan 2020
    Disneyland Park
    Performs/dances in A Christmas Fantasy parade
  • The Walt Disney Company
    Parade Performer For Main Street Electrical Parade 2019
    The Walt Disney Company Jul 2019 - Sep 2019
    Disneyland Park
    Performs/dances in the Main Street Electrical Parade.
  • The Walt Disney Company
    Parade Performer For Mickey'S Soundsational Parade
    The Walt Disney Company Apr 2019 - Jul 2019
    Disneyland Park
    Performs/dances in Mickey's Soundsational Parade
  • The Walt Disney Company
    Creative Assistant, Global Product Planning & Cross Brand Strategy
    The Walt Disney Company Jul 2017 - Mar 2019
    Disney Direct-To-Consumer And International
    Executive Assistant to the VP of Global Product Planning & Cross-Brand Strategy and second assistant to the SVP of Product Management & Distribution for Home Entertainment and TV Distribution.- Managed deadlines, deliverables, schedules, and communication of critical projects, ensuring cross-functional teams met all required milestones and deadlines to drive progress towards completion.
  • The Walt Disney Company
    Craft Host For Lunar New Year 2019
    The Walt Disney Company Jan 2019 - Feb 2019
    Disney California Adventure Park
    Taught children and adults how to do crafts inspired by Lunar New Year.
  • The Walt Disney Company
    Craft Host For Festival Of Holidays 2018-2019
    The Walt Disney Company Nov 2018 - Jan 2019
    Disney California Adventure Park
    Taught children and adults how to make crafts inspired by various holidays.
  • The Walt Disney Company
    Parade Acrobat/Performer For Pixar Play Parade
    The Walt Disney Company Apr 2012 - Nov 2018
    The Disneyland Resort
    Performs acrobatics and dances in the Pixar Play Parade.Disneyland Park. (Spring 2018-Fall 2018)Disney California Adventure Park. (2012-2017)
  • The Walt Disney Company
    Creative Assistant, World Wide In-Home Creative Services
    The Walt Disney Company Jul 2016 - Jul 2017
    The Walt Disney Studios
    Executive Assistant to the VP of Worldwide In-Home Creative Services- Provided attentive administrative support, including answering multiline phone system, managing schedules to ensure efficiency across competing priorities, scheduling meetings, submitting expense reports, and ordering inventory and supplies.- Collaborated with stakeholders to route assets to legal, network pre-clearance, and the MPAA for approval and compiled feedback to vendors for follow up.
  • The Walt Disney Company
    Craft Host/Stilt Valet For Festival Of Holidays 2016-2017
    The Walt Disney Company Nov 2016 - Jan 2017
    Disney'S California Adventure
    Taught children and adults how to make crafts inspired by selected holidays. Stilt hosts oversaw stilt walkers as they walked through the park and interacted with guests.
  • Trailer Park
    Production Assistant/Coordinator
    Trailer Park Oct 2014 - Jul 2016
    Hollywood, Ca
    Office Production Assistant for the Content division; working across multiple In-home campaigns and supporting 25+ Content team members- Assisting in general office duties including: answering phones, managing inventory, creating FTPs, managing file structure set-ups to ensure maximum organization and efficiency for internal teams, creating and submitting purchase orders, coordinating travel and car services, maintaining calendars- Collaborating with 4+ Producers on various special projects including coordinating & attending shoots, creating call sheets and production binders, ingesting footage, reviewing cuts with Editorial and relaying any feedback provided by Producers & Studio contactsWorked on various films/TV shows including Angry Birds, Dear White People, and Fargo
  • Dreamworks Animation
    Production Intern
    Dreamworks Animation Jan 2014 - Apr 2014
    Glendale, Ca
    Production intern on "Trolls" and "Boss Baby".Assisting in the pre-production process for animated films including research, storyboarding, art design and production scheduling.
  • Ryan Seacrest Foundation
    Media Programming Intern
    Ryan Seacrest Foundation Aug 2013 - Dec 2013
    Media Programming Intern at CHOC Hospital for Seacrest Studios
  • World Biz Watch
    Field Producer
    World Biz Watch Dec 2010 - Apr 2011
    Orange County, California Area
    Field Producer for numerous episodes.

Natalie Lam Skills

Facebook Video Editing Instagram Indesign Powerpoint Microsoft Word Highly Detail Oriented Twitter Pinterest Microsoft Excel Customer Interaction Google Docs Gmail Highly Motivated Tweetdeck Film Violin Gymnastics Storytelling Outlook Travel Arrangements Coordinating Schedules Television Video Production Social Media Entertainment Film Production Microsoft Office

Natalie Lam Education Details

Frequently Asked Questions about Natalie Lam

What company does Natalie Lam work for?

Natalie Lam works for The Walt Disney Company

What is Natalie Lam's role at the current company?

Natalie Lam's current role is Marketing Professional | Disney | Project, Asset, Account Management | Implementing marketing strategies for multimillion dollar franchises across 82+ Home Entertainment campaigns.

What is Natalie Lam's email address?

Natalie Lam's email address is na****@****hoo.com

What schools did Natalie Lam attend?

Natalie Lam attended Chapman University, Dana Hills High School.

What are some of Natalie Lam's interests?

Natalie Lam has interest in Family, Disney, Animation, Children, Gymnastics, Television, Environment, Education, Entertainment Marketing, Music.

What skills is Natalie Lam known for?

Natalie Lam has skills like Facebook, Video Editing, Instagram, Indesign, Powerpoint, Microsoft Word, Highly Detail Oriented, Twitter, Pinterest, Microsoft Excel, Customer Interaction, Google Docs.

Who are Natalie Lam's colleagues?

Natalie Lam's colleagues are Clara Valladares, Jennifer Mcginnis, Aronne Chan, Laurie Hanson, Ashley Shin, Irene Valente, Diego Bravo.

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