Manager Creative Services For Affiliate Marketing
Business-to-business marketing for Fox Cable Networks, including 36 domestic programming services licensed to commercial cable companies.• Build, maintain, and project a consistent brand for Fox Cable Networks, as well as develop each of the six individual brands within the umbrella of ownership, including National Geographic, FX, and Fox Sports Network.• Save $1 million per year by developing a business-to-business website, where affiliates could acquire branding and promotional materials, saving the company in production costs. • Researched customer needs and expectations, provided sales support, and increased retention through promotions and advertising for network programming. National Geographic alone is now in 74% of households with television.• Analyzed competitive web development bids for cost, timeline, and quality utilizing regression analysis and saved $750,000 and 18 months of production time. • Directed creative and execution of consumer and trade campaigns including print, TV, radio, outdoor, collateral, and on-line advertising for campaign budgets in excess of $1,500,000.• Negotiated and secured placement for media buys with trade magazines and cable television networks, including Fox Broadcasting, Fox News Channel, and National Geographic Magazine.• Planned and organized tradeshow events and exhibit booths.• Enhanced sales team effectiveness by creating sales presentations and collateral materials.• Increased department communication and sales potential by executing affiliate training program, improving internal communication time by 40%. • Project Manager for the design and implementation of the company’s first contact database, transforming the way our sales force prospected and sold to new customers. • Constructed database prototypes and performed needs assessments; created application test scripts, user guides, and training manuals.• Analyzed and improved business processes, reducing free-lance workforce by 25%.