Natalie Anthony Email and Phone Number

I work alongside Creative and Marketing Directors to lead the concept, strategy, direction and creation of all digital and print assets for Heyday while also evolving and establishing brand identity and visual systems. I use creative and marketing insights to provide art direction for graphics and photography and manage a team of freelance designers while also project managing all brand creative projects.• Work closely with the brand team to strategize, concept, design and art direct photoshoots, and graphic design treatments for all campaigns and channel assets.• I partner with growth, retention and social managers to lead the design for all brand and campaign emails, develop concepts and animations for paid social videos, and direct the organic social visual identity.• Work alongside creative directors to update branding guidelines, develop brand graphic treatments, and ensure all vendors and freelance designers output is on-brand.

As a part of the Brand Creative Team, I built concepts, project managed, and created strategic digital solutions for ugg.com, email, paid media and social channels.• I worked directly with photographers and art directors to provide concept and on-set photo art direction for styled product photography. Managed post-production.• With product marketers and art directors, I built strategic designs for ugg.com campaign homepage design, landing pages, collab executions. I worked directly with retention directors to lead email design, paid media advertising, and designs for social.• Built compelling motion designs for marketing assets using graphics and type motion for instagram and Tiktok to increase conversion and drive traffic.

Responsible for managing the digital design team and designing solutions for hannaandersson.com, digital marketing, and email design. Worked cross-functionally with marketing managers, creative directors, and the leadership team to concept, lead and bring brand initiatives to life. Provided direction, feedback, approvals, and managed delivery of digital assets. On-set photoshoot Art Director for brand photography.DIGITAL: I worked closely with strategists to design effective web, email, and digital ad concepts to drive web traffic, brand awareness, and loyalty.UX: Worked with E-comm and merchandising to develop effective UX design solutions for the Hanna Andersson homepage and all other landing pages and assets.ART DIRECTION: As a Sr. member of the Creative Team, I provided photoshoot direction and created shot lists for all assets used digitally. Worked directly with photographers in studio shoots and on styled product laydowns.

Lead designer responsible for all branding, creative direction, design, and content initiatives for internal and external clients. Self-managed and client-facing, I delivered quality design on time – always meeting internal and client deadlines. Also responsible for the management of the production design team workload, feedback, approvals, and delivery of creative assets.DIGITAL/SOCIAL - Created effective paid digital and organic social solutions for clients. From digital strategy to development, designed and implement cohesive campaign content across web, mobile, email, and social. TRADITIONAL - Brought campaigns to life with traditional design across a wide variety of materials to execute on branding initiatives, identity design, and print collateral.EXPERIENTIAL - As a member of an experiential design team I generate ideas for event activations and experiences, pitch multiple concepts to clients, design and produce vehicle wraps, 3-D visuals and collateral. I provide creative direction for overall event design and consumer experiences.

Lead designer and marketing manager for a regional dance presenter. Strategized, created, and executed all design and marketing for digital, print, and social media.DIGITAL - Designed, developed and managed digital properties such as website assets, digital advertising campaigns, and email marketing. PRINT - Directed and designed all printed collateral including ads, seasonal brochures, posters, invitations, press releases, playbills, and signage. SOCIAL MEDIA - Strategized and boosted social media marketing campaign with concepts, designs, ad buys and placement.

In-house designer for a Fortune 500 communications company.Responsible for brand management from concept to design for B-to-B and B-to-C marketing materials. Maintained quality design for numerous projects in a fast-paced team environment. CONCEPT - Owned all aspects of the conceptual design process including ideation, brand development, and presentation.DESIGN - Brought concepts to life executing brand design across print, digital, and experiential mediums. Including logos, email templates, digital ads, package design, tradeshow materials, catalog and technical documents.PRODUCTION - Sourced and worked with vendors for fulfillment.