Natalie Ashoory Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Design and implement the recruitment marketing strategy across key channels, including paid media, organic social media, careers site, job boards/platforms and other candidate facing channels. Oversee and direct the content strategy to create new editorial, photo, video and collateral assets. Compile and analyze relevant data of marketing activations, competitive landscape and bespoke research studies to continuously understand target audiences and optimize tactics. Collaborate across the HR organization, business and marketing partners to infuse the Morgan Stanley brand into the candidate experience and connect dots/reinforce the current employee experience.

Bentonville, Arkansas, Us

Delivered strategy for the marketing communications to launch and drive adoption of products for Walmart associates, specifically supporting Talent Acquisition and Learning & Leadership to amplify internal mobility and talent development at the company. Included supporting crisis communications during the start of the pandemic. Continuously built upon and embedded the employer brand via internal campaigns that are consumer-grade vs. traditional HR. Shaped Walmart’s employer story in a competitive talent landscape to better attract, retain and grow top talent at our incredible company.

Bentonville, Arkansas, Us

Co-launched & embedded a new employer value proposition (EVP) and employer brand to our global workforce of 2.2M. in 2018 and subsequently continued to activate/embed the EVP across HR products and adapt our brand for special cohorts like early talent/recent grads and Technology. I got to work on some really cool projects like an associate segmentation study that honed in on a target persona to activate on in future comms and marketing campaigns (internal and external); and developed the narrative framework and branded experience of our global headquarters in Bentonville, AR, along with the design guidelines for all corporate workspaces.

Los Angeles, Ca, Us

Strategic advisor creating bespoke quantitative and qualitative research programs that solved clients’ complex business objectives. Applying a storytelling approach, our insights prepared clients for go-to-market product launches, brand positioning, customer segmentation, message testing and delivered deep cultural insights.

Atlanta, Georgia, Us

Account Executive managing PR, digital media strategy and social media presence for multiple retainer clients. Managed a team of content developers, graphic designers and product managers.

St. Louis, Mo, Us

Owned media relations and messaging strategy with a specialization in corporate reputation. Lead Account Executive for a wide range of clients, such as Jones Day law firm, Haynes & Boone loaw firm, AlixPartners, Cigna, Chobani, Aspen Dental et al

Boston, Ma, Us

Public Relations associate supporting company-wide media relations and corporate reputation efforts.