Natalie Benson Email & Phone Number

Chapel Hill, Nc, Us

Lead marketer for the global brand campaign and surrounding activations to sustain and extend SAS priority messaging while showcasing the capability of SAS Viya technology.

- Lead global brand campaign activation and enablement- Marketing lead for Pondering AI Podcast- Facilitate third party partnership sponsored asset creation, localization and extensions

Cary, North Carolina

- Aid in creation and implementation of go-to-market plans for both the Artificial Intelligence and Academic portfolios through cross-functional team planning and collaboration with a goal to increase both mind share and market share footprints. - Cultivate customer interest at all stages of the customer journey through multi-channel marketing including events, social, webinars, email and content management.- Functioned as global project manager for brand initiatives and employee engagement workstreams.

Cary, Nc

- Excellent project management skills functioning as campaign lead and marketing coordinator for multiple annual programs (growing revenue by 30% YoY in FY17)- Focus on digital communication strategies to engage corporate business partners- Manage the design and dissemination of graphics and communication to vendors, sponsors, stakeholders and leadership members via digital marketing, news and announcements- Develop and maintain strong and positive relationships with community leaders, stakeholders, senior-level executives,community groups and sponsors throughout program and event planning, implementation and post-event metrics and reporting- Lead cross-functional teams in recruiting new program participation and cultivating corporate relationships (growing participation 34% YoY in FY17)- Manage all sponsorship recruitment, stewardship and event activations- Continuously working towards multiple goals and events at once, leading to process documentation, program and communication measurement, and guideline creation to streamline future planning and marketing- Utilize budget and manage all expense tracking- HR experience through onboarding and hiring of temporary staff and interns

Cary, Nc

- Program logistics lead and marketing coordinator for multiple annual projects and creation of all sponsorship activations at events- Graphics creation for event signage, social media campaigns, event invitations and newspaper ads (distributed in Triangle Business Journal)- Develop and maintain relationships with community groups and corporate businesses- Create email communication and presentations designed to recruit participation and educate about program opportunities in the Triangle

Bachelor Of Arts (Ba), Communication Studies

Activities and Societies: Golden Chain Honor Society Vice President; Transfer & Adult Student Leader

Bachelor Of Science (Bs), Public Health

Activities and Societies: Lambda Pi Eta President; Kappa Omicron Nu Secretary; Outstanding Junior Award recipient; Certified Preconception.