Lead marketer for the global brand campaign and surrounding activations to sustain and extend SAS priority messaging while showcasing the capability of SAS Viya technology.

- Lead global brand campaign activation and enablement- Marketing lead for Pondering AI Podcast- Facilitate third party partnership sponsored asset creation, localization and extensions

- Aid in creation and implementation of go-to-market plans for both the Artificial Intelligence and Academic portfolios through cross-functional team planning and collaboration with a goal to increase both mind share and market share footprints. - Cultivate customer interest at all stages of the customer journey through multi-channel marketing including events, social, webinars, email and content management.- Functioned as global project manager for brand initiatives and employee engagement workstreams.

- Excellent project management skills functioning as campaign lead and marketing coordinator for multiple annual programs (growing revenue by 30% YoY in FY17)- Focus on digital communication strategies to engage corporate business partners- Manage the design and dissemination of graphics and communication to vendors, sponsors, stakeholders and leadership members via digital marketing, news and announcements- Develop and maintain strong and positive relationships with community leaders, stakeholders, senior-level executives,community groups and sponsors throughout program and event planning, implementation and post-event metrics and reporting- Lead cross-functional teams in recruiting new program participation and cultivating corporate relationships (growing participation 34% YoY in FY17)- Manage all sponsorship recruitment, stewardship and event activations- Continuously working towards multiple goals and events at once, leading to process documentation, program and communication measurement, and guideline creation to streamline future planning and marketing- Utilize budget and manage all expense tracking- HR experience through onboarding and hiring of temporary staff and interns

- Program logistics lead and marketing coordinator for multiple annual projects and creation of all sponsorship activations at events- Graphics creation for event signage, social media campaigns, event invitations and newspaper ads (distributed in Triangle Business Journal)- Develop and maintain relationships with community groups and corporate businesses- Create email communication and presentations designed to recruit participation and educate about program opportunities in the Triangle