As the Marketing Performance Lead for EMEA at 3M, I am responsible for driving the strategic direction and execution of marketing performance initiatives across the region. I leverage data-driven insights to optimize marketing campaigns, enhance engagement, and achieve business growth. By collaborating with cross-functional teams, I ensure alignment with global marketing strategies while tailoring approaches to meet regional market needs.

As the E2E Integrated Marketing Lead for EMEA at 3M, I was responsible for developing and executing comprehensive marketing campaigns that span the entire customer journey. My key responsibilities include:Marketing Communications: Crafting compelling brand messages that resonate with our target audience and align with customer needs.Campaign Architecture: Designing and implementing integrated campaigns across multiple channels for a cohesive customer experience.Measuring… Show more As the E2E Integrated Marketing Lead for EMEA at 3M, I was responsible for developing and executing comprehensive marketing campaigns that span the entire customer journey. My key responsibilities include:Marketing Communications: Crafting compelling brand messages that resonate with our target audience and align with customer needs.Campaign Architecture: Designing and implementing integrated campaigns across multiple channels for a cohesive customer experience.Measuring Results: Using data-driven insights to assess and optimize marketing performance.Aligning Strategy: Ensuring marketing strategies align with campaign architecture and customer needs for consistent and powerful results. Show less

Responsible for the development and delivery of EMEA marketing campaigns, I work closely with the Communication Specialist and Segment Manager to architect and analyze integrated marketing campaigns.

Working in the North Europe region, I was responsible for architecting, delivering and measuring the performance of digital marketing campaigns across 5 business groups. This incudes analytics of marketing channel activity and insights to guide marketing strategy.

Responsible for the development, execution and measurement of digital and communication activities, both online and offline for the Industrial Adhesives and Tapes division. This included management of CRM, content, lead generation, search marketing and events.

Responsible for all external communications and lead generation activity with a focus on digital marketing. This included the development and management of new brands, new websites, email communication plans and product positioning strategies, increasing the average inbound leads month on month.

Promoted to Channel Marketing Manager, with sole responsibility for the delivery of effective Channel Management strategies.Working closely with 3 regional Sales Directors and 12 Sales Managers, developed and owned the go-to-market strategy for the field sales channel, successfully launching new products and incentives to drive sales performance. Lead in the delivery of national sales events for over 300 sales professionals.

Responsible for delivering appropriate and consistent sales collateral for both the Field Sales and Telesales teams to drive sales performance. Collaborated with all departments to create and introduce a go-to-market process for all updates and product launches. Successfully delivered high quality sales materials including presentations, printed sales aids and online tools. Adapted and evolved sales tools in line with segmented packaging approach and the sale of additional media. Supported the… Show more Responsible for delivering appropriate and consistent sales collateral for both the Field Sales and Telesales teams to drive sales performance. Collaborated with all departments to create and introduce a go-to-market process for all updates and product launches. Successfully delivered high quality sales materials including presentations, printed sales aids and online tools. Adapted and evolved sales tools in line with segmented packaging approach and the sale of additional media. Supported the voice of the customer with a range of appropriate communications materials and campaigns. Show less

Responsible for the continuous development of bidding processes and tools to increase efficiency and maximise potential of bid submissions. Developed and implemented a bid risk process to enable the consistent review of opportunities and threats. Attended bid meetings as the specialist of international bidding processes. Working across all key functions, continuously evolved the process to identify high opportunity and high risk bidding activity, to provide the appropriate support levels to… Show more Responsible for the continuous development of bidding processes and tools to increase efficiency and maximise potential of bid submissions. Developed and implemented a bid risk process to enable the consistent review of opportunities and threats. Attended bid meetings as the specialist of international bidding processes. Working across all key functions, continuously evolved the process to identify high opportunity and high risk bidding activity, to provide the appropriate support levels to drive results. Coordinated multi-million pound proposals. Show less

Cofely GDF Suez (previously Elyo SUEZ) provides technical facility management services throughout the UK. I was responsible for ensuring the consistency of all marketing collateral, including supporting the Business Development Managers with bid/tender proposals.Key activities;- Develop all marketing literature including case studies, company brochures, generic presentations and master tender documentation- Ensure consistency of brand across 16 UK offices - Continuously… Show more Cofely GDF Suez (previously Elyo SUEZ) provides technical facility management services throughout the UK. I was responsible for ensuring the consistency of all marketing collateral, including supporting the Business Development Managers with bid/tender proposals.Key activities;- Develop all marketing literature including case studies, company brochures, generic presentations and master tender documentation- Ensure consistency of brand across 16 UK offices - Continuously update the intranet, forming a source of marketing intelligence for the sales team- Management of internal newsletters and external PR- Customer and competitor analysis- Assist/manage the coordination of tender documentation Show less

St John Ambulance, a first aid charity, provides a range of first aid & safety courses for both businesses & individuals. My role as sales executive was to identify, alongside the Marketing Manager, methods to increase sales and attendance for such courses. Key activies included:- Redesigning the county website to improve e-marketing and marketing communications- Analysis of the county Intranet and Internet websites- Competitive analysis of first aid providers within… Show more St John Ambulance, a first aid charity, provides a range of first aid & safety courses for both businesses & individuals. My role as sales executive was to identify, alongside the Marketing Manager, methods to increase sales and attendance for such courses. Key activies included:- Redesigning the county website to improve e-marketing and marketing communications- Analysis of the county Intranet and Internet websites- Competitive analysis of first aid providers within Berkshire - Provide administration support including database maintenance and generic clerical assistance Show less