• Implemented and maintained automation, lead generation, and lead nurture programs for various tech clients.• Collaborated with internal and client teams on campaign setup, brand direction, and content strategy.• Facilitated prospect movement through the sales funnel via lead scoring, nurturing, and targeted messaging.• Optimized KPI and ROI analysis through CRM integration, custom dashboards, and automated reports.

• Project managed cross-departmental team in ExactTarget decommission and Marketo implementation.• Trained 35+ Marketo users in marketing automation, lead generation, and lead nurture programs.• Improved health of 2+ mil lead database through email send and data governance best practices.• Supervised and troubleshot Marketo integrations with Salesforce, SurveyGizmo, WebEx, and website.• Overhauled campaign, KPI, and ROI analysis through CRM integration, dashboards, and automated reports.• Oversaw and consulted on email, nurture, & event campaigns for 150+ marketers and sales reps.

• Executed comprehensive digital marketing plans for 20+ events that generated $1.5M in revenue.• Designed, deployed, & tracked key metrics and ROI for up to 12 targeted email campaigns weekly.• Collaborated with cross-functional teams on web design, brand direction, & daily updates via CMS.• Analyzed KPIs and conversion metrics and provided lead generation information to sales team.• Prepared & presented weekly reports, post-event analysis, & strategy proposals to management.• Troubleshot technical and delivery issues with corporate technology to maintain optimum UX.• Established list segmentation & tracking codes for digital ads for interactive marketing campaigns.• Oversaw and optimized social media strategy to increase brand visibility, web traffic, & engagement.

• Wrote & deployed original social media postings, email blasts, press releases, blog posts, & articles.• Reported monthly to clients on media spend, website & ad analytics, and campaign performance.• Optimized and executed email, social media, ad, & search campaigns to optimize CTR, CPC, & PPC.• Trained and managed Account Coordinators, interns, & freelancers in agency’s strategies & protocols.