Seasoned PR pro specializing in publicity, brand awareness and corporate communications for lifestyle brands, tourism/hospitality, and small businesses as well as consumer packaged goods and product branding/launches. Senior-level guidance, forward thinking and trend-focused.My media strategy talents have resulted in client placements on the Today Show, Good Morning America, The New York Times, FOX Business News, USA Today, Washington Post, Huffington Post, Forbes, Chicago Tribune, Chicago Magazine and local Chicago broadcast ABC-7, NBC-5, WGN Midday News, Good Day Chicago, among others.

Created and managed a new division within agency for Public Relations to bolster existing client business with strategic PR support. Helped bring on two new PR clients within a year including AZEK/Timbertech and the launch of the new Hilton Rochester Mayo Clinic Area Hotel.Created influencer campaigns, provided C-suite level media training and messaging, aligned public relations with existing client marketing strategies, identified opportunities and leveraged trends to insert clients into media stories and secured top-tier media placements to increase brand awareness

Responsible for development and implementation of strategic public relations programs for the Illinois Bureau of Tourism, San Antonio Convention and Visitors Bureau and for clients that included Amtrak, Expedia, Travelscape.com, House of Blues Hotel/Loews Hotels, Baymont Inns & Suites, TCI, Darden Restaurants and KFC; counseled clients on marketing and communication strategies to support business goals; instrumental in launching and re-branding tourism clients such as Virgin Atlantic, AirOne Airlines and Gettysburg Visitor Center and Museum; managed the first-ever social media platform for the Illinois Bureau of Tourism which is currently ranked ninth among the top 50 DMO’s (Destination Management Organization) for the U.S.; developed award winning client programs – awards include CIPRA, PCC Golden/Silver Trumpet, Mercury Award.

 Implemented promotional campaigns and events that enhanced network sales distribution, increased product awareness and created a positive impact for regional cable affiliates within their communities Created marketing materials such as direct mail, billstuffers, media placement and cross-channel to assist affiliates in acquiring new subscribers and maintain customer retention

 Responsible for all aspects of theatre marketing, public relations and promotions that included arranging in-theatre promotions, developing theatre marketing concepts, media placement and maintaining daily contact with Regional Marketing Directors Arranged promotional screenings, events, tours and contests in conjunction with radio stations and other promotional partners