Manage advertising & media to drive brand goals & increase traffic to the site while maximizing return on ad spend and new customer growth for the NMG portfolio of brands through remarketing, affiliate programs, paid search, social, mobile, out of home, print, radio, behavioral targeting & display. Lead team in a data-driven environment with a culture of testing, innovation & empowerment.

LOYALTY: Lead product planning, marcom & biz ops for Bing Rewards. Drive acquisition & engagement growth in double digits YOY.SOCIAL: Led high-performing team of social experts who fostered Bing/MSN presence on Facebook, Twitter, Instagram, Pinterest, Foursquare & Tumblr.INFLUENCERS: Face of Bing with key blogging & consumer influencer communities thru speaking at industry events, webinars & high-touch relationship building.ADVERTISING/MEDIA: Owned comms plan and all-agency briefings for nine major ad campaigns ($50 million+ media budget each.) Results-driven with deep use of analytics to inform both long-term goals and short-term decision making. Managed AORs across creative & media (JWT, Razorfish, Crispin, Starcom and others) Responsible for all online & offline creative development & production for Bing & MSN brand advertising campaigns. Digital marketing expert, drove first-to-market, buzz-worthy campaigns that drove trial & brand perception goals.SPONSORSHIPS: Drive strategy to leverage investments to move from pure brand awareness plays to activities that drive social engagement, product buzz and usage across a wide swath of pop-culture sponsorships & partnerships: Seattle Seahawks, Bing Lounge, Atlantic Records, Sundance Film Festival, Miami Heat, SXSW, Disney, Florence & the Machine and multiple films.. Closely tracked ROI based on value of buzz, PR coverage and increase in perception. BRAND: Brand steward, owned positioning, brand extensions, visual identity, tone of voice. Influenced design/UX team using audience insights. Results: Bing moved from a Niche brand (BAV) at launch to a Leadership brand in under 2 years. Drove agency consolidation from 19 agencies to 7 for a more unified brand presence. Represented Bing/MSN brand interests in major biz dev deals with Yahoo!, Nokia, HP, Facebook and others. Established formal partnerships with Atlantic Records & Disney that resulted in a savings of over $2.0 million from licensing fees.

Advertising & Media Managero Managed a $75 million marketing communications budget and launching six new products over a five year time period.o Executed media plans, agency briefings & creative production process for television, outdoor, radio, print and online advertising. o Groundbreaking media effort for Range Rover Sport launch featured in Advertising Age as Hottest Brand Launch and drove pre-sales generating over $25 million in revenue pre-launch.o Served on a global task force to redefine the brand’s architecture and communications identity. Relationship Marketing Managero Established the first relationship marketing program for the Land Rover and Range Rover brands. o Drove strategic initiatives designed to integrate direct marketing theories into all aspects of the customer life cycle from conquest to ownership experience thru events and loyalty programs. o Overhauled existing owner communications by creating compelling, relevant loyalty program that provided unique access for all owners befitting a luxury brand (24-hour concierge service, gold status membership at select hotel and airline programs, unique owner travel programs.) Developed an award-winning welcome package, which was adopted in 12 markets outside the US.

Worked closely with client partner to create a communications strategy for Jaguar products, integrating direct mail, web, promotions, and advertising plans for new model launch. Execute pre-launch direct mail campaign generating over 10,000 leads in the first four weeks. Awarded the WPP award for Global Communications Excellence for managing the North American team on a research project commissioned by Ford's Premier Automotive Group on the “Future of Luxury” and the worldwide implications for British luxury brands. Managed media, production, staffing and budgets.

- Participated in strategy sessions to develop brand positioning and strategic briefs. Managed launch process - communications, training, product introductions and marketing communications - for three vehicle launches.- Assumed a key product development role in ensuring detailed product information was cataloged and disseminated within the organization. Maintained reporting for volume assumptions, sales planning and competitive reviews for executives.- Participated in media planning for $75 million launch of Xterra with focus on TV and Print. Owned print campaign execution end-to-end working with over 25 titles.