Natalie Swan Email and Phone Number
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There are two ways to scale your $5M-$20M B2B company.1. Light money on fire and waste time with chaotic, misaligned tactics.2. Use a proven marketing strategy that actually makes sense for your business.The first way never ends up working (yet most business leaders waste years and tens of thousands of dollars until they realize they’re getting nowhere).Even if you’ve built your $5M+ company using grit, sales, & networking, those will only get you so far.So - you try to invest in marketing.$15,000/month on an agency $2,000/month on random social media posts$1,500/month on your website$1,000/month on crappy videos that get no engagementThrowing money at solutions without a plan to build momentum.Now, imagine the impact after six months. After a year.After SEVERAL years.What are your competitors doing while you’re spinning tires?Now, imagine your marketing operates as a strategic, seamless machine.You know what to do to generate leads.You’re recognized by customers and perceived as a threat by competitors because you’re doing all the right things to stand out in your industry.“How the hell can I do that? If it were that easy, I would’ve done it already,” I hear you ask.By following my proven process, taking you from “spinning tires” to “marketing with momentum."✅ You get a dedicated, go-to expert starting day 1✅ Together, we’ll uncover your biggest opportunities✅ Then, we’ll build your actionable marketing strategy✅ Finally, we’ll implement the plan & scale your revenue generationMy results speak for themselves.“She not only conceptualizes brilliant marketing initiatives but also ensures their seamless implementation and continually executes at an extremely high level. She is 100% dependable, consistent and always focused on delivering results.” - Dave V.“Since joining neXco as its Fractional CMO, Natalie and her team has significantly improved neXco's presence in the market and has increased our qualified leads, email list size, LinkedIn Followers, engagement and website traffic!” - Albert W.“We found her process extremely well planned and flawlessly executed. The work product was incredibly informative, easy to understand and allowed us to make strategic business decisions. I would highly recommend Natalie for this type of work or any fractional CMO requirements.” - Michael T.I have more of these, but apparently, I’m out of characters.Back to you.Are you tired of wondering if you’ll get a handle on marketing before it's too late?Then let’s have a chat.➡ DM me STRATEGY for next steps.
Swan & Associates
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Owner & Founder | Fractional CmoSwan & Associates Mar 2017 - PresentLook, you’ve got too much going on to read paragraphs of “I’m a data-driven strategist, blah blah blah,” so let’s get to it.You want to know if I can help you grow.Here’s what I’ve done for B2B company leaders like you:CLIENT SUCCESS STORYChallenges Unclear where to invest in marketing.No marketing expertise to guide the plan and ensure high-level execution.No differentiation in a crowded market. What We DidStep 1: Conducted research to understand what mattered to customers and why.Step 2: Used insights to define the brand strategy, positioning, differentiators, and benefits.Step 3: Revamped current marketing channels to improve results.Step 4: Built a repeatable plan to execute lead generation initiatives quickly.Step 5: Reported monthly numbers to leadership to track success.Results214% increase in quality leads YoY from a key marketing channel.165% increase in quality leads YoY from a 2nd key marketing channel.72% YoY increase in email list size made up of ideal prospects.If you want to be the next success story, DM me STRATEGY for next steps.
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Fractional CmoCastle Rock Microwave Apr 2023 - PresentCastle Rock, Colorado, Us -
Fractional CmoNexco National Mar 2023 - PresentOakton, Virginia, Us -
Senior Marketing Strategy ConsultantLenati Jun 2017 - Jul 2018A tale as old as time - the prickly stakeholder who supported a key client account. And who I needed on my side (but *CLEARLY* wasn’t).We were on the wrong foot from the first step.It only made matters worse when I began building a stronger relationship with the client.This stakeholder did solid work, but there was room for improvement.My goal was to be a great strategic partner to the client & get the outcome they wanted.So, I shared ideas on how to make things better,But the other stakeholder didn't like that.That's when I decided to call the client:“This isn’t working - the pushback is slowing us down, and you should know the issues so we can figure out how to fix them.”The client agreed and acknowledged the friction.After all, we were all trying to do the same thing - so what would it take for us to start acting like it?That's how I ended up leading a strategic planning session with the client, the stakeholders, and their team.We brainstormed, analyzed, gave open & honest feedback, and came up with a plan forward.Everyone was bought in and understood their roles. The result?The client saw their goals accomplished without worrying about the day-to-day or nitty gritty, because the team ran as a well-oiled machine.The stakeholder transformed into an aligned partner.I won deep trust.Why should you care?Rumor has it that marketing & sales are at odds in B2B more often than not.This can suck — because they are two sides of the same coin and should work together.The only way to scale a B2B business is to align them:Build a plan together.Execute together.Win together.
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Brand ManagerRed Frog Events Aug 2015 - May 2017Let me tell you about the stupidest thing I did as a marketer. And how it resulted in over 50% growth for two brands within a year.As Brand Manager, I led brand and marketing strategy for two festivals.This included:➡️ Developing the brand & marketing strategy➡️ Building an integrated campaign➡️ Collaborating with a 25-person cross-functional team➡️ Allocating budget➡️ Analyzing and reporting sales trend data, and➡️ Managing marketing execution with stakeholders and external partnersThe company had recently acquired one of the brands I managed.We decided to do a full brand revamp (even though this festival had a cult following and had been around for 15+ years).Can you see where this is going?The loyal fans hated it. The *big city* company from Chicago didn't get their brand of shenanigans.It flopped, but that wasn’t all:It pissed the most loyal fans off.The next year, we went back to the old branding with minor changes.In addition, I analyzed sales trends of thousands of tickets. This led to better pricing structures and campaigns.I revised the key messaging & worked with creative, operations, and customer service to deliver a consistent story.We highlighted the elements of the brand that the fans cared most about.Each week, I created and presented sales reports to the executive team. Finance and operations needed updated projections and trends for accurate budgeting and planning.The festival sales increased by 50% that year, exceeding internal sales goals by 38%.A key takeaway from this: new and shiny doesn't mean better.Even with smart people in the room, mistakes happen.Listen to your customers.Understand your value proposition.Cater to your biggest fans, and it will pay off.The following year, we rebranded the other festival I managed.This rebrand matched what customers wanted (what a concept, lol).As a result, the event sold the most tickets in its history and became Chicago's largest beer festival.
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Assistant Marketing Director - New BrandsRed Frog Events Aug 2013 - Jul 2015How would you feel if you had one week to launch a music festival brand from scratch and go to market?Storytime 👇One day, the VP of Marketing came to me and said:"Natalie, you have a new project. We're launching a major music festival and putting tickets on sale in one week."Holy sh*t.There was no brand name.There was no logo.There were no bands (pretty critical to selling festival tickets).No event information (also needed to sell tickets).No website.No marketing content.No marketing plan.Zero marketing assets or ad placements.The only thing we had was one heck of a scrappy, get-it-done-no-matter-what team.The first step: I worked with the executive team to build the brand strategy.We created the personality, the value proposition, and the key messaging.There was not much time, so I quickly:→ Developed marketing objectives→ Established internal communication needs→ Delegated research tasks→ Allocated the budget→ Selected marketing channels and→ Managed content creation to ensure on-time and cohesive assets.The designers created an aesthetic, logo, website, and assets based on the direction.The talent team got headliners and bands.There was a lot of drafting, iterating, discussing, arguing and improving,But in one week, we launched the festival and sold 20,000+ tickets that year.That week, I learned that magic happens when everyone works towards the same goal.When a team understands what they're building and why - the (very hard) work becomes doable.In addition to this project, I planned and managed launches for seven new brands that year.This is why strategy, process, collaboration, and organization are part of every marketing engagement I lead.You cannot be effective without it.With it, you'll be shocked at what's possible.
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Senior Marketing ManagerRed Frog Events Jul 2012 - Jul 2013Getting my marketing chops at a FAST growing company with *viral* brands (before that was a thing) was a ride.As the Senior Marketing Manager, I learned a lot about marketing tactics. I also learned how marketing should support an organization’s overall goals.I wrote ad copy, managed messaging, tracked budgets, and optimized campaigns.Starting my marketing career in events was an ENORMOUS advantage. I saw early that marketing doesn’t live in a silo.For our campaigns to make money and drive brand loyalty, we needed to collaborate internally.If marketing sends an email blast to hundreds of thousands of people, what does the website say? Does it match?If we’re doing a price increase to drive sales, is customer experience ready for the influx of calls?If we launch a giveaway campaign, how will we work with on-site ops to fulfill it?I’m so glad I saw how marketing serves other functions of a company.It means nothing without the teamwork of everyone it affects.When the whole company understands and supports the marketing strategy, it becomes exponentially more powerful.
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Marketing ManagerRed Frog Events Oct 2011 - Jul 2012
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Event CoordinatorRed Frog Events Jun 2011 - Sep 2011
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Brand AmbassadorJansport Jul 2010 - Dec 2010Denver, Colorado, UsTalk about starting your career working with an iconic brand.I was a Brand Ambassador for JanSport on my college campus. I'll credit this experience with launching my marketing career. Between planning a fashion show, passing out more swag than I knew what to do with, to ending up on the front page of the student newspaper, my ambassador partner and I got things done.It all culminated at a fundraising event for a non-profit organization.We decided it'd be best if we worked with another on-campus group to get more people there so we could raise more money.*the marketing strategist was born*We hosted a huge party, and hundreds of people showed up because of our partnership and networks. We raised the most money of any ambassador pair (it was a national program). As a result, we won the competition for best internship performance.From then on, I knew I loved marketing, I knew I loved great brands, and I knew I could make really cool things happen. -
PresidentGamma Phi Beta Sorority Jan 2010 - Dec 2010Centennial, Colorado, UsWow. You’re still here!All I have to say about this role is if you think business is tricky, try leading - WHILE LIVING WITH - 100+ of your best friends.It was so much fun while also being a bit of a nightmare.As President, chapter members elected me to serve as their leader.My responsibilities included:- Overseeing our Executive Council and its strategic goals- Upholding member discipline, and- Being an ambassador to other Greek Life leadership on campus -
Membership Vice PresidentGamma Phi Beta Sorority May 2009 - Dec 2009Centennial, Colorado, UsBefore becoming President, I was elected as Membership Vice President. Formal sorority recruitment included 600 women for all sororities. That year, our chapter, Gamma Phi Beta, increased in size by 47%.To make that happen, I:- Organized a $5,000 budget for chapter recruitment activities- Planned and executed a two-week training period and five days of formal recruitment for 70 women, and - Upheld the strict international standards of Gamma Phi Beta Sorority
Natalie Swan Skills
Natalie Swan Education Details
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University Of Oregon Lundquist College Of BusinessMarketing
Frequently Asked Questions about Natalie Swan
What company does Natalie Swan work for?
Natalie Swan works for Swan & Associates
What is Natalie Swan's role at the current company?
Natalie Swan's current role is I help $5M—$20M B2B companies streamline and scale revenue generation, without wasting months (or even years) on the wrong marketing & agencies that don’t deliver..
What is Natalie Swan's email address?
Natalie Swan's email address is na****@****nts.com
What is Natalie Swan's direct phone number?
Natalie Swan's direct phone number is +177368*****
What schools did Natalie Swan attend?
Natalie Swan attended University Of Oregon Lundquist College Of Business.
What skills is Natalie Swan known for?
Natalie Swan has skills like Event Planning, Social Media Marketing, Marketing, Facebook, Public Speaking, Public Relations, Marketing Strategy, Brand Development, Social Media, Advertising, Leadership, Event Management.
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