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Lead Business Development and Client Solutions for North America, with direct oversight on prospecting, pitching, and client acquisition, managing an annual sales goal of $100M new in calendar business.Drive GTM strategy and deployment for Goodway’s brands: Gradiant, brand-direct digital AOR; Goodway, managed/self-service solutions for agencies; G-Comm, retail media architect and accelerator.Coach and mentor consultative sales teams, implementing strategic prospecting plans to ensure consistent goal attainment. Champion career development and identify opportunities to increase professional expertise.Collaborate with cross-functional leaders on annual growth initiatives, optimize GTM strategy, and innovation to achieve new business growth. Closely align with marketing and revenue operations on inbound and outbound lead generation strategy and implementation of ABM program.Engage with C-suite and executive prospects to identify business challenges, uncover growth opportunities, and craft bespoke solutions to drive bottom line revenue.Thought leadership and representation of Goodway in PR, webinars, industry events, and through membership associations like IAB, ANA, and Path to Purchase.Leadership development and participation in Goodway’s Leadership Program (2017-present); served at Vice President of Goodway Cares Charity (2020-2021)

Goodway Group is an award-winning marketing services firm built for the new economy. Our ultimate mission is to reshape the way brands and agencies view, analyze, and invest their marketing budgets to accelerate growth. We help our partners navigate the era of digital transformation, whether it's paid media execution, MarTech consulting, data science and analytics, or in-housing exploration, we tailor each relationship to the long-term needs of our clients.As Vice President of Business Development, I am responsible for client development and business growth of our North American practice.Over the last two years, Goodway Group has been honored with awards that include: 2022 Most Loved Work Places (Newsweek), 2022 Best Overall Marketing Analytics (MarTech Breakthrough Awards), 2022 Programmatic Power Player List for Media Planning & Buying, Identity, Commerce (AdExchanger), 2022 Inc Best Places to Work (Inc.), 2022 New Business Development Team of the Year (Campaign US), 2022 Ad Age Best Places to Work (Ad Age), 2021 Best Employer for Remote Employees (Digiday Worklife), 2021 Best Use of Technology by an Agency (AdExchanger), 2021 Ad Age Best Places to Work (Ad Age), 2021 Programmatic Power Player for Performance Marketing, Media Planning & Buying (AdExchanger) and dozens more related to the collaborative work we do with our brand and agency partners.

Managed Central Region sales territory, leading a team of Account Directors and Account Managers to achieve an exceed sales targets of $50M annually.Developed new business for Viant’s programmatic demand-side platform (DSP) across self-service, managed service, and hybrid offerings.Collaborated with Regional Directors and VPs on strategic positioning, product offerings, and creating compelling sales presentations.Thought Leadership: Represented Viant at industry conferences, hosted seminars and webinars, contributing insights and expertise.Leadership and Culture: Active member of Viant’s Women in Leadership group and co-sponsor of the Employee Advisory Program.Talent Development: Recruited, hired, and retained cross-functional talent across sales, service, and operations.Sales Awards: Honored with Team on Fire (2015, 2016), Top Gun (2012, 2013) for highest U.S. sales performance, and named Rookie of the year (2011) for surpassing yearly revenue goal.Positions held during tenure:• Sales Director, Central Region (2015-2017)• Sales Manager, Central Region (2013-2015)• Senior Account Executive, Central Region (2011-2013)

NCC Media represents every major cable television holding company, including Comcast, Time Warner, Cox Media and more.Led digital sales efforts across the Central territory, including key sales offices in Dallas, Kansas City, St.Louis and Denver.Consulted agencies and brands on digital advertising solutions, including display, mobile, video, interactive TV, video on demand, and XBOX Live.Mentored regional executive team, account executives, and peers on digital strategies, enhancing team capabilities and broadening service offerings.Revenue Achievement: Increased 2011 revenue by 64% over the prior year.

Managed national sales efforts across Belo’s broadcast and newspaper website network, settingrevenue goals and managing budgeting for the national sales team.Explored and expanded business opportunities in digital advertising, integrating ad serving technology, data partnerships, and supporting technology platforms.Revenue Growth: Achieved year-over-year increase in revenue in 2010, 2009, and 2008.Positions held during tenure:• National Sales Manager (2008-2010)• National Account Manager (2007-2008)• National Account Coordinator (2006-2007)• Advertising Operations Coordinator (2005-2006)