Natalie Carpenter Email & Phone Number

England, United Kingdom

Brighton, England, United Kingdom

Assisting the Creative Blend team and their clients in developing strong marketing strategies that drive business growth and ensure long-term success.

Brighton And Hove, England, United Kingdom

- Leadership of a strategic marketing programme covering brand, sales, retention and engagement. Exceeded new member sales by 22% and with overall member retention rates over 90%.- Worked collaboratively with creative agency to develop full funnel omnichannel marketing plan focusing on building long term brand awareness and short-term activation. This has resulted in increased prompted brand recall by +67% YOY, +28% increase in share of voice.- Delivered Boundless insight and research programme. This included finding and onboarding an agency, resulting in adoption a data driven targeted segmentation strategy (research included cluster segmentation, ethnography, and conjoint research). - Delivered marketing and communications strategy and ongoing plan for two new tiers of membership. This involved working closely third-party partners such as Royal Botanic Gardens Kew, LV=, Historic Royal Palaces, National trust for Scotland, Tastecard and Kids Pass. - Responsible for SEO strategy and agency relationship increasing organic new visitor traffic by 10% YOY to site using online and offline content, on pages optimisation and technical updated to the site.- Led agency (Our Media) to create overarching content strategy both online and offline to drive sales, engagement and revenue.- Owner of segmentation strategy across business. Using extensive research and insight to create key target segments and developing segmented contact strategy to drive high engagement and increase YOY revenues by 22%.- Passionate people manager who leads, supports and has coached a highly successful team of seven.

Brighton, United Kingdom

- Responsible for member recruitment, retention and leisure income for Boundless- Owner and creator of overarching integrated marketing plans across Boundless Group- Responsible for the successful roll out of the Boundless Brand ATL national launch campaign- Developed with insight team new recruitment forecasting, tracking and performance- Requested new existing member segments, developed strategy and plans to improve high risk segments increasing new member retenetion by 10%- Implementation of new promotional activities to drive channel diversification, aid conversion uplift and grow brand awareness- Created a developed online hub for B2B activity to support champions within the workplace- Managed, developed and support high performing team of 6- Oversee and manage PPC agency, PR Agency and Media Agency to deliver against plans- Responsible for half yearly FCA audit process and results

Bexhill

- Responsible for all Affiliate and Pay per Click acquistion for Hastings Direct Group- Owner of all Affiliate and Pay Per Click KPI’s, strategic plans and budgets- Responsible for affiliate and PPC management through affiliate and online media agency to grow these channels- Management of online campaigns – both acquisition and retention - Proactive analysis of online campaigns and identification of new strategies and tactical plans to drive ROI improvements- Implementation of new promotional activities to drive channel diversification, aid conversion uplift and grow brand awareness- Responsible for Hastings Direct website - Support SEO and social activities and improvements- Engagement of cross functional teams to ensure online promotions can be supported offline

- Custodian of Hastings Direct Customer Journey's including Retention, Anti Fraud, Cancellations, Debt Recovery and Inlife.- Responible for delivery of commercial projects to the business.- Responsible for the management and delviery of change into operational areas.- Supporting and Manage 5 Direct Reports

- Responsible for Retention Rates for Hastings Direct Car and Bike products.- Delivered Customer renewals journey and customer touch points - increasing retention rates by 10%.- Experience in delivering commerical projects including intreat rate changes, tailored communications and pricing strategies.- Working closely with operations to set up soft skills retention training.- Set up outbound call centre team for add on products.- Managing performance of extrernal outbound call centre.- Support and lead 2 direct reports

- Developing and delivering customer retention marketing plans - Deliver direct and online marketing campaigns adding value through up selling- Allocating budgets, forecasting and reporting on all campaigns to achieve positive return on investment- Implementation of new product/services launches- Implementation of process improvements focusing on retaining customers- Managing and leading Direct Reports - Managing internal stakeholders including customer service call centres, product development and data- Liaising with external marketing agencies – status and reviews- Liaising with external partners – Nectar programme and 2- Touch call centre

- Supervising and training B2B Campaign Executives - Plan, manage improve and deliver large direct marketing campaigns including contract renewals (retention and acquisition)- Liaising with external agencies – status and reviews- Liaising with external partners – Nectar programme- Allocating budgets, forecasting and reporting on all campaigns- Creating POS literature and print base adverts- Implementation of new product/services launches- Plan and manage the new B2B website design and copy - Implementing process improvements and customer touch points to both B2B and developer channels

Managing accruals and purchase orders/budgetsReviewing literatureImplementation of new processes and literatureReporting on results for DM CampaignsPlan, manage and deliver quarterly contract price change programme – direct mailEnsuring all marketing activity is compliant Attended training course at The EDF Corporate University, Paris

- Managing external agency and supplier relationships- Brand Guardian- Managing budget allocation - Scheduling projects POS IFA Channel - Reviewing literature - Ensuring all marketing activity is compliant- Proof reading and quality checking - Arranging distribution to sales channels and IFA offices

Diploma, Marketing

Studied Marketing Certificate and Diploma while working.

Ba Hons, Fine Art

Education record