Natalie Carrera Email & Phone Number

Knoxville, Tn

Fundamental team player, delivering on company transformation strategy. Responsible for rebranding and performance turnaround. Catalyzed profit growth as a marketing and communications leader, expanding market research and strengthening market position. Responsible in guiding the delivery of an integrated tactical program, aligning best practices in traditional marketing with digital agility. Provides marketing leadership to facilitate high-growth goal attainment as company has grown from four manufacturing partners to over thirty four manufacturing partners. Positioned company for next level growth, driving vigorous revenue acceleration and long-term value by creating and managing a sister company within Indmar and development and launch of all-new line of private label service products. Impact: Conceptualized and launched improvements across the board to strongly position Indmar and the Raptor Series as the dominant industry leader in a highly competitive market. ►Repeated success identifying and capturing growth opportunities, unprecedented customer acquisition/retention and favorable worldwide press through high-octane, growth enabling marketing strategies, campaigns and communications.► Innovator of programs/collateral proven to outdistance the competition.► Key resource and problem-solver for senior executive colleagues. Works cross functionally to support all departments.

Maryville, Tn

Directed a full range of operations to include two brand marketing strategy to launch new product line and sales implementation throughout dealer network and sales force for Supra and Moomba Boats. Wrote, edited and bid the production of marketing, sales and event materials to include brand catalogs, brochures, pop materials: dealer kits, trade show kits, brand videos, brand websites, training materials, newsletters, e-marketing, direct mail pieces and competitive research sales materials. Bid, contracted and submitted creative with international, national, regional and local media venues to ensure optimum media placement. Maintained continuous communications with internal and external operating venues. Wrote, edited and distributed press releases while updating several social media platforms. Tracked, monitored and reported results from marketing, advertising, public relations and sales efforts. Provided Dealer support and management of co-op funds. Pro Staff management and execution of WWA World Wakeboard Championships, Dealer Meetings and Skiers Choice University. Impact: Brand share grew from 13.3% to 16.9%, one of only two manufacturers to increase brand share during time period. Skier’s Choice moved from 5th to 3rd in market share. Revenue and profit for both brands grew beyond category average.► Developed lead generation program and e-catalog to provide the consumer with an experience far beyond a printed catalog while providing the lead to our dealer within minutes. Program saved Skiers Choice considerable amount of marketing dollars and provided the ability to measure and report readers behavior, marketing results and ROI. ►Created campaign to drive consumers to the website in response to drastic drop in unique visits to website. Campaign resulted in an 80% increase in unique visits at no cost to SC by strategic partnerships, press releases and social media platforms.

Promoted to bring strategic marketing and public relations approach to management team whose focus had been on short-term sales results. Accountable for increasing volume within accounts by implementing strategic customer loyalty marketing programs, direct response advertising and events throughout retail channel of 434 stores throughout 35 states. Increased corporate communications to insure direction and motivation of marketing efforts. Created two additional newsletters that where produced quarterly. Consistently created press releases to maintain public awareness.Impact: Conceived, developed and executed strategy that drove $3 Billion in sales.►Delivered increased incremental revenue by strategic market planning, public relations and research on a regional and national level by managing multiple projects simultaneously under tight deadlines for a chain of 435 stores throughout 34 states.►Lead and contributed to the development and execution of direct response and increased customer focus marketing campaigns that resulted in increased sales from $2 billion to $3 billion within one year?►Coordinated the 84 Classic PGA Tour, International Trade Shows, events, exhibitions and appearances of celebrity spokesperson►Wrote and distributed press releases that landed coverage on CNN, Larry King Live and various media venues across the US.

International Marketing, Marketing

Social Media Immersive